If you’re ready to make money doing what you love, this podcast is your go-to guide for turning your woodworking hobby into a profitable business.
Hosted by former six-figure Etsy seller and woodworking mentor Jen Fosse, each episode shares real-world advice on selling wood crafts, pricing for profit, setting up craft fairs, managing supplies, and building confidence with your tools.
You’ll learn what actually works in today’s handmade market, how to grow consistent sales, and how to run your woodcraft business with less stress and more joy.
Want step-by-step project tutorials and a supportive community to help you grow faster?
👉 Join the Wood Craft Blueprints Membership at https://www.woodcraftblueprintsmembership.com/wcb-podcast (https://www.woodcraftblueprintsmembership.com/wcb-podcast)
If you're a woodworker trying to sell your work, you're probably doing everything yourself: pricing, marketing, production planning, and social media. Every hour you spend guessing your prices or scrambling before a craft show is time you're not building. AI can help you do things faster and smarter, but here's what most people get wrong: AI isn't here to replace your voice or your craftsmanship. It's here to remove the mental load that slows you down. Used right, it gives you clarity. Used w...
8 Apr 2026
The Beginner’s Guide to Sourcing Cheap (and FREE) Wood
If you've been spending too much on wood, there's a good chance you're either buying the wrong grade or not looking in the right places. In this video, I'm sharing exactly where I source cheap and even free wood for my projects… the same approach I used when I started my Etsy shop. This isn't about building heirloom furniture. I build seasonal decor, porch signs, and projects that are trendy and sell. So everything I share here comes from a real-world, profit-focused mindset. Whether you're j...
18 Mar 2026
Why You’re Always Behind (And How to Finally Fix It)
If you always feel behind in your woodworking business, especially around the holidays, this video will hit close to home. Late nights. Rushed builds. Panic before shows. Promising yourself “next year will be different”… and then repeating the same cycle. In this video, I’m breaking down why this keeps happening and the simple systems that actually fix it, without burnout or guesswork. In this video, you’ll learn: →Why working in “real-time” keeps you behind →The planning mistake almost every...
4 Mar 2026
10 Things Every Woodworker MUST Do to Start Making Real Money
If you’re putting in hours in your wood shop… but your bank account doesn’t reflect it, this video is for you. Most woodworkers aren’t struggling because of their skills. They’re struggling because no one taught them how to treat woodworking like a real business. In this video, I’m sharing 10 shifts that will take you from inconsistent sales (or no sales) to building real income with your woodworking. If you’re ready to stop treating this like a hobby and start building something sustainable,...
18 Feb 2026
This 3-Part Etsy Strategy Helped Me Quit My Job
Everyone says Etsy is too saturated… but that’s not why most shops aren’t making sales. I turned one simple cupcake stand into $10,000 months on Etsy… without ads, without followers, and without going viral. The difference? I stopped guessing and built a real strategy. In this video, I’m breaking down the exact 3-part system that took me from a woodworking side hustle to a full-time six-figure Etsy shop, and why most sellers never see results even when their products are good. If your Etsy sh...
4 Feb 2026
Etsy SEO for Woodworkers: Get Your Listings Seen
If your Etsy shop isn’t getting sales, it’s probably not because your woodworking isn’t good enough; it’s because buyers can’t find your listings. I went from $100 months to $15,000 months on Etsy once I finally understood how Etsy search actually works. In this video, I’m breaking down Etsy SEO and showing you exactly how to apply it to woodworking listings using real, copy-and-paste examples. You’ll learn how to stop guessing, stop using “woodworker language,” and start using the words buye...
21 Jan 2026
The Ultimate Woodworking Pricing Guide (For Beginners + Sellers)
If you’ve ever finished a woodworking project and thought, “What do I even charge for this?” this video is for you! Most makers either guess, copy competitors, or underprice their work and hope for the best. In this video, I’m breaking down three proven pricing methods you can use, whether you’re brand new to selling or already have experience. These are the exact pricing strategies I used when building my six-figure Etsy shop, and they’re designed to help you stop guessing, protect your prof...
7 Jan 2026
How to Set Realistic Income Goals for Your Woodworking Side Hustle
If you want to make money woodworking but have no idea what’s actually realistic… this video is going to change that. Instead of guessing at random goals, I’m walking you step-by-step through how to set realistic income targets based on your time, your skills, and your selling channels (NOT someone else’s situation). Inside this video, you’ll learn: 📌 How many hours you actually need for a profitable side hustle 🕒 The difference between shop time vs. audience-building time 🪵 How to choose “si...
23 Nov 2025
How to Plan a Month of Builds That Actually Sell
If you're tired of making projects that sit in your garage, this video walks you through the exact monthly planning system I used to grow my six-figure woodworking business. These are the steps that help you choose the right projects, stay organized, and actually make a profit, not just stay busy! Inside this video, you’ll learn: 🔍 How to do market research that predicts what people will buy 📅 Why planning 3 months ahead is essential 💲 The best price range for fast-selling projects ⏱️ How bat...
16 Nov 2025
10 Reasons Why Nobody Is Buying Your Woodworking Projects (and How to Fix Them!)
Are your handmade wood signs and DIY projects getting no sales? Wondering why your woodworking business isn’t growing, despite all your hard work? In this video, I’m sharing the top 10 reasons your woodworking projects aren’t selling and the easy fixes that can completely change your results. Whether you’re selling on Etsy, at craft fairs, or through Facebook Marketplace, these tips will help you boost sales and build a profitable woodworking business. ✅ Learn what buyers really want ✅ Discov...
9 Nov 2025
How I made $2,200 at a Christmas Craft Fair
Last year, I set up at a 3-day Christmas Market and made $2,200 selling wood crafts 🎄✨ Most of the projects I sold came straight from tutorials inside my Woodcraft Blueprints Membership! In this video, I’m sharing what sold best, my pricing strategies, booth setup tips, and the biggest lessons I learned about connecting with customers. If you’ve ever thought about selling at craft fairs, or just want to know which wood projects actually make money, this breakdown is for you! 👉 Want even more?...
2 Nov 2025
10 Ways to Make MORE Money This Holiday Season!
Are you ready to turn your holiday crafting into serious profit? 🎄💰 In this video, I’m sharing 10 proven strategies to maximize your woodworking business during Q4, the most profitable season of the year. From batching projects to creating gift bundles, taking custom orders, and even hosting holiday paint parties, these tips will help you work smarter, increase your profit margins, and sell more handmade projects this Christmas season. Whether you sell on Etsy, at craft fairs, or locally, the...
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