With a mission to educate and empower automotive dealers across the United States, Andrew and his panel of industry thought leaders are the ultimate source of solution-driven insights for all things automotive marketing. From cutting-edge marketing techniques to proven sales strategies, they'll share their insights and expertise with you, giving you the tools you need to succeed. Auto dealers can get immediate and useful advice on increasing sales and service opportunities and drive their digital marketing strategies to the finish line. dealeromg.com info@dealeromg.com
The Auction Is Stupid Money: Cooper Auto Group's Fix for Vehicle Acquisition
Scott Fitzgerald, marketing director at Cooper Auto Group, oversees marketing for 13 stores in Oklahoma. In this episode he breaks down why the auction has stopped making sense - transport fees, commissions, and rising costs eating into every unit acquired that way. Cooper is rebuilding its buying center instead, using data to route trades to the store that needs them most, cutting inter-store transfer headaches and keeping acquisition costs down. Scott also gets into what changed when volume...
11 Jul 2026
35,000 Appointments and Not One Bay
Description: While most dealers have a van and call it a mobile program, Nolan Armpriester built 35,000 appointments in a single year and is now scaling to 60 vans. In this episode, he shares how he went from zero to #1 in the country, why 70% of his business is commercial fleet, and what it actually takes to build mobile service into a real department - not just a checkbox. Our Website: https://www.dealeromg.com/ Find us on social: LinkedIn: https://www.linkedin.com/company/dealer-omg/ Fac...
23 Jun 2026
Why Joe Lyons Pulled Back the AI at His Dealerships
Three seats, one operator. Joe Lyons has sold for Cars.com, consulted from Shift Digital, and now runs the full marketing stack at McGrath Elmhurst Toyota and BMW of Elmhurst. He explains why he pulled back his Day 1 AI follow-up, how he's actually using a CDP, the all-vendor call that's replacing half his meetings, and the one thing every dealer should clean up this week. Plus: why he wakes up every day trying to get himself unfired. Our Website: https://www.dealeromg.com/ Find us on socia...
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