Conversations with Certified Storybrand Guides and other marketers on how to implement effective marketing using the Storybrand 7-part Framework and other best practices.
We dig deep into the unique characteristics of different industries and contexts and discuss how to position your company as the guide and communicate clearly with your intended audience.
The Words First Podcast is produced by Matt Banker and Banker Creative (https://bankercreative.com) and is not endorsed by or affiliated with StoryBrand. (https://storybrand.com/)
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Today, we’re breaking the rules and discussing when it’s necessary to challenge conventional marketing wisdom. Paige, with her knack for thinking outside the box, is the perfect person to guide us through this exciting topic.
With her expertise as a marketing and messaging strategist, she empowers businesses that genuinely care about their customers to sell without resorting to sleazy tactics or bro marketing. Paige’s mission is clear: she aims to eliminate ickiness from the marketing world one client at a time.
Join us for an engaging conversation filled with insights, unconventional wisdom, and a dash of rule-breaking.
Connect with Paige: https://paigeworthy.com/
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14 Jun 2023
The Marketing Power of Choosing a Niche
In this episode, Matt sits down with Jon Morrison, a seasoned entrepreneur who shares his journey from being a generalist marketer to finding success in a niche market. Discover the advantages of having a clear niche, the benefits of simplicity and scalability.
Connect with Jon:
https://getclear.ca/
https://segmentology.ca/
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31 May 2023
Worst Case Scenarios in Marketing
We're joined by Nathan Riches, a former StoryBrand guide with a deep understanding of StoryBrand and its impact on businesses. Nathan shares his insights on how applying StoryBrand can transform businesses, both for better and worse.
In this captivating conversation, we explore worst-case scenarios and the lessons they teach us. Matt, our host, engages Nathan in a thought-provoking discussion about the importance of business transformation when implementing StoryBrand messaging. They touch on various aspects, including the need for a shift in service delivery, the distinction between being the hero and the guide, and the potential impact on business models and personnel.
Connect with Nathan: https://www.linkedin.com/in/nathanriches/
NPsXtwmlAKarZp9BzFeg
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19 May 2023
Storybrand Framework for Lawyers
In this episode, host Matt is joined by Benji Albrecht, a seasoned story brand guide specializing in working with lawyers and law firms. Together, they delve into the fascinating world of legal marketing and discuss the practical applications of StoryBrand in this unique context.
Connect with: https://www.benjialbrecht.com/
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29 Apr 2023
Storybrand for Realtors
Real estate agents are a natural fit for StoryBrand. Why? Because they’re already used to building their own brand. Their typical clients want to work with THEM not with whatever the sign says hanging outside.
We had a recent discussion with Royce King, StoryBrand Guide and marketer, who specializes in helping Real estate agents find their StoryBrand voice to define their audience, set expectations, and ultimately get more leads. Tune in to learn why.
Connect with Royce:
Linkedin: https://www.linkedin.com/in/roycegomezking/
https://www.3watersmarketing.com/
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22 Mar 2023
Storybrand for Tech Companies
Tech companies might not feel like the most natural fit for storybrand. After all, how do metrics, UI, and cutting-edge tech mesh with the human-centric marketing of Business Made Simple? The answer, it turns out, is through shared goals and a common link in UI. Matt Banker was able to sit down and interview Kelly Sjol, the founder of Storify Marketing, and a StoryBrand guide that primarily works with B2B and tech companies.
So how DO businesses in the tech space utilize StoryBrand in their marketing? Let’s see
Connect with Kelly: https://www.storifymarketing.com/
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2 Mar 2023
Implementing StoryBrand for Complex Businesses
StoryBrand is a great framework because it works with nearly every industry, but what happens when you’re trying to create StoryBrand for B2B businesses – who often have smart people on BOTH sides of the marketing equation? That’s the question we posed to Josh Brammer, owner of Lantern Marketing, who has extensive experience marketing to B2B service providers
Connect with Josh: https://hellolantern.com/story-that-sells/
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20 Oct 2022
Implementing Storybrand for a Manufacturing Business
There are tons of successful manufacturing companies that have built their business on the backs of a great, old-school sales team. The problem is, when they are ready to implement modern marketing strategies, that sales-lead focus can be an impediment.
On this episode we talk with David Lillard about how manufacturing companies can better implement the Storybrand framework in their marketing and start see results from their efforts.
Find David at spartanbrandingco.com (https://spartanbrandingco.com) and find us at Banker Creative for Storybrand web design (https://bankercreative.com).
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3 Oct 2022
Implementing Storybrand for Artists & Creatives
Artists and creatives of all types run into some common issues when they try to implement Storybrand principles for themselves or their organizations. Annie Schiffman is an improv-comedian turned marketer who helps folks in the creative world be better marketers. We discuss how it starts with a mindset shift, and how artists can get better at seeing themselves as a business that deserves to make money and much more.
Connect with Annie on Twitter (@annieschiff) or on her website (https://downstage.media)
Find Matt on LinkedIn (linkedin.com/in/mattbanker/) and at (bankercreative.com)
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