Words First Marketing
Claim This Podcastby Matthew Banker
Podcast Overview
<p>Conversations with Certified Storybrand Guides and other marketers on how to implement effective marketing using the Storybrand 7-part Framework and other best practices.</p><br><p>We dig deep into the unique characteristics of different industries and contexts and discuss how to position your company as the guide and communicate clearly with your intended audience.</p><br><p>The Words First Podcast is produced by Matt Banker and <a href="https://bankercreative.com" rel="noopener noreferrer" target="_blank">Banker Creative</a> and is not endorsed by or affiliated with <a href="https://storybrand.com/" rel="noopener noreferrer" target="_blank">StoryBrand.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
Language
🇺🇲
Publishing Since
10/3/2022
1 verified contact email on file for Words First Marketing
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Recent Episodes
June 28, 2023
When to Break The Rules of Storybrand
<p>Today, we’re breaking the rules and discussing when it’s necessary to challenge conventional marketing wisdom. Paige, with her knack for thinking outside the box, is the perfect person to guide us through this exciting topic.</p><br><p>With her expertise as a marketing and messaging strategist, she empowers businesses that genuinely care about their customers to sell without resorting to sleazy tactics or bro marketing. Paige’s mission is clear: she aims to eliminate ickiness from the marketing world one client at a time.</p><br><p>Join us for an engaging conversation filled with insights, unconventional wisdom, and a dash of rule-breaking.</p><br><p>Connect with Paige: https://paigeworthy.com/</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
June 14, 2023
The Marketing Power of Choosing a Niche
<p>In this episode, Matt sits down with Jon Morrison, a seasoned entrepreneur who shares his journey from being a generalist marketer to finding success in a niche market. Discover the advantages of having a clear niche, the benefits of simplicity and scalability.</p><br><p>Connect with Jon:</p><p>https://getclear.ca/</p><p>https://segmentology.ca/</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
May 31, 2023
Worst Case Scenarios in Marketing
<p>We're joined by Nathan Riches, a former StoryBrand guide with a deep understanding of StoryBrand and its impact on businesses. Nathan shares his insights on how applying StoryBrand can transform businesses, both for better and worse.</p><br><p>In this captivating conversation, we explore worst-case scenarios and the lessons they teach us. Matt, our host, engages Nathan in a thought-provoking discussion about the importance of business transformation when implementing StoryBrand messaging. They touch on various aspects, including the need for a shift in service delivery, the distinction between being the hero and the guide, and the potential impact on business models and personnel.</p><br><p>Connect with Nathan: https://www.linkedin.com/in/nathanriches/</p><br><p>NPsXtwmlAKarZp9BzFeg</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
9 total episodes available
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Frequently asked questions
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- What is Words First Marketing?
<p>Conversations with Certified Storybrand Guides and other marketers on how to implement effective marketing using the Storybrand 7-part Framework and other best practices.</p><br><p>We dig deep into the unique characteristics of different industries and contexts and discuss how to position your company as the guide and communicate clearly with your intended audience.</p><br><p>The Words First Podcast is produced by Matt Banker and <a href="https://bankercreative.com" rel="noopener noreferrer" target="_blank">Banker Creative</a> and is not endorsed by or affiliated with <a href="https://storybrand.com/" rel="noopener noreferrer" target="_blank">StoryBrand.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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