If you are a business owner, marketing manager or run an agency and you’re looking to connect with your target audience, Words that Work is for you.
We’re here to empower businesses to tell their own story through compelling copywriting and content. I’ll be calling upon our talented team in future episodes to unpack their insight and industry experience.
We’ll be discussing how to make the most of your marketing and evolving industry trends, as well as celebrating individual business stories from our clients, collaborators and you – our listeners.
In this episode, Zach introduces Artus’ first Trainee Copywriter and Digital Marketing Executive, Ellie Robinson. As Ellie approaches the end of her 12-month internship, this episode takes a look back at the past year and the main takeaways from her placement.
From gaining confidence to finding her place in the world of copywriting, Zach and Ellie explore everything from perfecting your CV to the ever-changing landscape of copywriting and digital storytelling.
Throughout the episode, Ellie touches on the expectations of her time at Artus versus reality and how that has led to some of her biggest successes as a trainee copywriter. With just under one year of full-time experience in the sector, Ellie also takes time to reflect on her top tips for finding the perfect role in copywriting and how she will navigate her time back at university.
12 May 2023
Mastering the Art of Storytelling with Cathy Harris
In this episode, Zach is joined by fellow Artus copywriter, Cathy Harris. With a background in teaching, proofreading and now freelance copywriting, Cathy delves into her passion for the English language and how it can be used to tell compelling stories.
With a background in Classical Studies, Cathy discusses how she used her education to further her passion for English. Zach and Cathy take a look at the importance of businesses making the most of their words to help showcase their services, from website copy to blog writing.
Cathy also discusses the impact of her new children’s book, Dylan Just Couldn’t Do It, a story dedicated towards resilience and dedication in children. As the book launch approaches, Cathy describes how she came up with the concept and the process of marketing her literature towards a younger audience.
15 Mar 2023
Celebrating Five Years of Artus with Zach and Liv
In this episode, Zach takes his turn in the hot seat as Liv gets the chance to ask about his journey through the world of copywriting and digital marketing. This April, Artus will celebrate its 5th birthday this April, so what better way to mark the occasion than by looking back at the past five years?
As Zach takes a trip down memory lane, he recalls some of his most significant achievements and setbacks since beginning Artus and the importance of taking it one step at a time. From the pandemic to the cost of living crisis, Liv delves into how Zach navigated through some of the most tumultuous times in business.
They also take a look at the future and how copywriting and digital marketing continues to develop as a sector. With changes occurring every day and the introduction of artificial intelligence causing uncertainty for some, Zach and Liv discuss their hopes for the future of Artus and the team.
20 Jan 2023
Ethical Recruitment with Janet McGlaughlin
In this episode, we’re joined by the founder and CEO of Marmion Recruitment, Janet McGlaughlin. Marmion is a business focused on the honesty, integrity, and transparency of ethical recruitment. Having met at a networking event, Zach and Janet reflect on their business development journey and the practices that shape their decision making.
Together, Zach and Janet discuss the importance of storytelling in business and how effective storytelling can help to maintain a moral approach to recruitment. With various experiences throughout the years, Janet points out some influential moments which have helped her to develop the dedicated team at Marmion.
From influencing ethical decision making to prioritising mental health in the workplace, Janet continues to use her platform to encourage a better practice of recruitment within the industry.
2 Dec 2022
Communications Transformation with Gideon Fireman
In this episode, we're joined by our colleague, Gideon Fireman who's a freelance copywriter, former journalist and seasoned communications manager. With an insight into Gideon's career to date, Zach and Gideon consider the ever-changing world of communications and storytelling – relating to reporting, public relations and reputation management.
We discuss the structure and flow of storytelling, with content that is designed and crafted specifically for the readers' understanding. By moving with the times and evolving alongside his craft, Gideon considers his personal shift from journalism to copywriting; recognising where, why and how his skillset applies to multiple communications roles.
18 Nov 2022
Copywriting and Creative Writing with Rachel Wade
In this episode, we're joined by our colleague, Rachel Wade who's a fiction author and copywriter at Artus. Discussing Rachel's fantastic debut novel Crow's Haunt and the intertwined relationship between creative writing and copywriting, Zach and Rachel consider storytelling from concept to creation.
We discuss the element of imagination in storytelling from fiction writing to blog writing, and how that level of creativity fluctuates from business to business. With impactful insights from two industry experts, this episode combines the flair of fiction with directed purpose of copywriting considering how Rachel intertwines those two ideas to create incredible content.
4 Nov 2022
Good Leaders and Great Storytellers with Claire Daniels
In this episode, we're joined by Claire Daniels, CEO of marketing and web agency Trio Media as we discuss all things leadership and why the phrase "career ladder" has to go.
During this podcast, we cover Claire's introduction to marketing and following career path, inspiring Zach and Liv to consider how company peaks and troughs influence business stories and the culture itself. With the central theme of marketing and storytelling, Claire considers how meaningful business stories demonstrate the value you can offer versus another brands - offering some expert tips and tricks on how to articulate your business story!
Discussing ways to accelerate your marketing and develop purposeful content, we consider the best methods for getting started by asking yourself: what story do I have to tell? What do you do? Can you tell people? Can you give people advice on that?
21 Oct 2022
From Freelance to Full-Time: Meet Your Co-Host
In this episode, Zach takes the opportunity to interview his co-host Liv Morley, Artus' first full-time copywriter and digital marketing executive. With copywriting, university and career aspirations on the agenda, Zach and Liv take a deep dive into "the story of Liv Morley", discussing her approach to copywriting and storytelling in business.
Following a BA in English Literature, Liv joined the Artus team as a freelance copywriter, before gaining the role on a full-time basis. Alongside her degree, Leeds Beckett’s ‘Make It In Marketing’ programme established her passion for a career in digital marketing and introduced her to Zach. With first-class honours and a keen passion to learn, Liv immersed herself in her new role, gaining vast swathes of knowledge and experience from fellow colleagues and clients.
In this episode, Liv discusses her Digital Marketing Level 3 Apprenticeship alongside her top tips for telling stories in business, giving listeners an insight into the world of a full-time copywriter.
21 Oct 2022
Meet Your Host, Zach Greaves
In the first episode of our podcast, Artus Founder and Managing Director Zach Greaves introduces Words that Work; a podcast celebrating the power of storytelling in business. On the podcast, host Zach discusses how effective digital storytelling can help businesses present themselves in a way that resonates with their target audience - and beyond!
Copywriter and digital marketing specialist, Zach Greaves, launched Artus from his home in April 2018, having identified a gap in the market for a more personalised approach to digital marketing. Since then, we have worked with hundreds of businesses across the UK and internationally, from large engineering companies to one-man consultancies.
On Words that Work, the Artus team will be offering some tips, tricks and insights from the world of copywriting, with a particular focus on website copy, blogs and social media. But above all, we’ll be celebrating business stories, including interviews with some of our clients, friends and associates.
7 Jun 2022
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