Welcome to the Work Hard, Live Soft podcast with Maya Elious. Over the past decade, Maya has served tens of thousands of women while building a multi-seven-figure business. Since the beginning, she's been candid about her journey as a CEO, how she uses her money, and her personal and professional goals. She created this podcast to share real, transparent, and down-to-earth insights and strategies to help you build your dream life and business. Work Hard, Live Soft is all about finding the balance between fun, freedom, and fulfillment.
#35 - The Systems & Structure Behind A Successful Rebrand |
If you're bored with your colors but don't have a new message, new price points, or a new audience, you aren't rebranding; you're just getting new photos. In this episode, I'm sharing the exact 6-step process I used to rebrand a client from "performing well" to "commanding higher fees."
Key Moments
0:00 Why Most Rebrands Go Wrong & The Strategic Rebrand Process
1:30 Prioritizing Messaging Over Visuals in Rebranding
2:02 Step 1: Making Your Rebrand Strategic - Key Questions
5:56 Defining Your Rebrand Success & Goals
6:13 Step 2: Auditing Your Current Brand (Offers, Messaging, Platforms, Competitors)
8:22 Step 3: Building Your Strategic Messaging Foundation
15:59 Step 4: Brand Guidelines for Visuals (Mood Board, Logo, Colors)
19:13 Step 5: Platform & Copy Updates (Primary & Secondary Assets)
22:20 Step 6: The Rebrand Rollout Strategy & Launch Campaign
Whether you've outgrown your business model or you're embarrassed to send people to your current website, this is your roadmap to rebranding properly.
Stop shrinking yourself to fit into an old brand. It's time to step into your next level.
✨ Ready to rebrand properly? Apply for 1-on-1 support here: https://mayaelious.com/rebrand
Lets Connect
Instagram: https://.instagram.com/mayaelious
Website: https://www.mayaelious.com
Join the Community: https://workhardlivesoft.com/community
5 Mar 2026
#34 The Exact Content Operating System I Use To Plan 12 Months Of Content
Stop wasting your energy asking "what should I post today?" only to end up scrolling for hours for "inspiration". I spent five days building an entire Operating System to map out my content strategy for the next 12 months—and I'm showing you exactly how I did it.
In this episode of Work Hard, Live Soft, we are moving away from "winging it" and treating content as what it actually is: Marketing. If your content isn't building trust, building your list, or building your revenue, you are wasting your time. I'm breaking down my 8-step framework to help you move from mental chaos to a repeatable system that runs whether you feel "inspired" or not.
Key Moments
0:00 Introduction to the Content Operating System
0:58 Rule #1: Content as Marketing - What to Promote
1:35 Defining Your Overall Message, Audience, and Offer
2:51 Rule #2: What Problem Are You Solving?
4:27 Using Monthly Themes for Content Planning
5:45 Rule #3: Choose Your Platforms & Cadence
7:23 Setting Your Content Cadence & Expectations
10:04 Rule #4: Create Frameworks for Each Content Type
12:06 Practical Examples of Content Frameworks
15:07 Rule #5: Filling Templates with Specific Content Ideas
16:05 Rule #6: Production & Batch Creation Schedule
18:08 The Importance of Support for Content Creation
18:55 My Company's Batch Creation Schedule Explained
22:24 Rule #7: Review and Approve Your Content
23:01 Rule #8: Schedule and Publish Your Content
If you're ready to stop the daily brain drain and start building a content ecosystem that works for you, I've got you covered.
📥 Grab my exact Content OS Template and map out your next 12 months here: https://workhardlivesoft.com/content-os
Let's Connect
https://mayaelious.com/
https://instagram.com/mayaelious
28 Feb 2026
#33 Why You Secretly Hate Your Business (And How To Fix It)
You don't hate your business; you hate the chaos. We often jump into business because we're great at a skill, but we quickly realize that being "good" isn't enough to run a sustainable company
In this episode of Work Hard, Live Soft, I'm pulling back the curtain on the 5 specific areas that make entrepreneurship feel like a trap. I'm sharing how to audit your evolution so you can stop shrinking yourself to fit into an old niche and start building a business that actually supports your peace.
Key Moments
0:00 Why You Might Be Hating Your Business
0:44 Problem 1: Outgrowing Your Niche
2:32 Solution: Honest Self-Assessment & Evolution
4:07 Problem 2: Constant Hustle with Little ROI
6:32 Problem 3: Dealing with Money Anxiety
8:05 Solution: Marketing, Sales, & Predictable Revenue
10:29 Problem 4: Lack of Support & Team Trust
12:32 Problem 5: Conquering Imposter Syndrome
15:15 Embrace Confidence and Love Your Business Again.
Leave me a comment below and let me know what's the hardest part of your business right now, and how are you going to fix it?
Lets Connect
Instagram: https://.instagram.com/mayaelious
Website: https://www.mayaelious.com
Join the Community: https://workhardlivesoft.com/community
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
160,522
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
24 ratings
Spotify
5.0 / 5
1 ratings
Podcast Authority Score: 66 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
67
Social presence
0
YouTube
86
Engagement
77
Contact Work Hard, Live Soft with Maya Elious
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Work Hard, Live Soft with Maya Elious?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
