Work in Progress

About Work in Progress

Marketing in Progress is a spinoff of Work in Progress that digs into what’s moving the needle in B2B. We feature marketing leaders, sales leaders, and agency owners sharing real stories, smart ideas, and no-filter perspectives—so you walk away with practical guidance to help you do your job better.

Publisher

Gayle Kalvert

Category

business · kids & family

Language

en

Explicit

No

First episode

29 Apr 2025

Latest episode

3 Nov 2026

Latest episodes

56 episodes in the feed.

1. 

   3 Nov 2026

   The Fix: Episode 3 - The $1M retention opportunity hiding in your customer base

   Did you know your next growth opportunity is sitting with your customer base? In Episode 3 of Marketing in Progress: The Fix, Gayle Birkelund Kalvert and Kristin Allaben unpack why customer retention deserves more attention—and how investing in existing customer relationships can support business growth. From understanding the connection between net revenue retention and growth to exploring the $1M difference between two revenue scenarios, this episode gives marketing leaders a practical way ...

2. 

   27 Oct 2026

   Do it scared: Five years of building Creo Collective

   Five years of building a business means learning lessons no playbook can teach you. In this special episode of Marketing in Progress, Kristin Allaben serves as host and interviews Gayle Birkelund Kalvert, founder and CEO of Creo Collective. Gayle shares how a layoff led her toward entrepreneurship, what she learned about building a financially sustainable business, and how she navigated the pressure of AI transforming B2B marketing. She also reflects on leading through uncertainty, asking for...

3. 

   20 Oct 2026

   How AI is reshaping B2B marketing — without losing the human side

   AI is changing B2B marketing faster than many teams expected. But adopting more tools isn’t the same as building a smarter marketing organization. In this episode of Marketing in Progress, Gayle Kalvert talks with Ray Wizbowski, Chief Marketing Officer at ECI Software Solutions, about how AI is reshaping go-to-market strategy, marketing teams, and the way businesses drive growth. Ray shares why AI works best when it builds on industry expertise, solves a clearly defined problem, and has the r...

Who has been a guest on Work in Progress

Names identified in recent episode analyses. Showing up to five guests.

• Keelia Estrada Moeller
• Cahill Camden
• Sam Eitzen
• Brianna Doe
• Andre Lachlan

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

79,630

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

8 ratings

Spotify

5.0 / 5

8 ratings

Podcast Authority Score: 30 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

14

Social presence

0

YouTube

85

Engagement

32

Contact Work in Progress

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Work in Progress