Marketing in Progress is a spinoff of Work in Progress that digs into what’s moving the needle in B2B. We feature marketing leaders, sales leaders, and agency owners sharing real stories, smart ideas, and no-filter perspectives—so you walk away with practical guidance to help you do your job better.
Work in Progress
Claim This Podcastby Gayle Kalvert
5.0(8 reviews)
35 episodes
Updated Daily
Accepts GuestsHas Sponsors
30
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality14
Social0
YouTube85
Engagement32
Podcast Overview
Marketing in Progress is a spinoff of Work in Progress that digs into what’s moving the needle in B2B. We feature marketing leaders, sales leaders, and agency owners sharing real stories, smart ideas, and no-filter perspectives—so you walk away with practical guidance to help you do your job better.
Language
🇺🇲
Publishing Since
4/29/2025
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30
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality14
Social0
YouTube85
Engagement32
5
Excellent Areas
3
Good Performance
11
Growth Opportunities
excellent
Episode Length
22 minutes
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good
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Every 10 days
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Recent Episodes
May 20, 2026
Inside the CMO hiring process with Kate Bullis
<p>The CMO hiring process has changed. </p><p><br>Boards and CEOs aren’t just looking for marketing operators anymore; they want leaders who can drive transformation and business growth.</p><p><a href="https://www.linkedin.com/in/katebullis/">Kate Bullis</a>, Global Marketing Practice Leader and Managing Director at <a href="https://www.zrgpartners.com/">ZRG Partners</a>, shares what boards, CEOs, and recruiters are looking for in modern marketing leaders — and why many highly experienced candidates still struggle to stand out.</p><p><br></p><p><strong>In this episode, you'll learn:</strong></p><ul><li>How CMO expectations have changed in recent years</li><li>What CEOs mean when they say they want “innovation.”</li><li>Why personal brand matters more than most executives realize</li></ul><p><strong>Highlights:<br></strong>(00:00) Meet Kate Bullis, executive recruiter for CMOs <br>(02:55) What recruiters and CEOs actually look for when hiring a CMO <br>(06:41) Do you need AI experience to land a CMO role? <br>(12:48)How to identify your leadership superpower as a marketer <br>(19:03) How executive recruiters source and evaluate CMO candidates <br>(23:17) The personal brand exercise every aspiring CMO should do</p><p><strong><br>Resources:</strong> <br>Kate's LinkedIn:<a href="https://www.linkedin.com/in/katebullis/"> https://www.linkedin.com/in/katebullis/<br></a>Gayle's LinkedIn:<a href="https://www.linkedin.com/in/gaylekalvert/"> https://www.linkedin.com/in/gaylekalvert/</a></p>
May 13, 2026
Proving Event ROI with Stephanie Worthington
<p>Your events aren’t failing. They’re just being evaluated the wrong way.</p><p><a href="https://www.linkedin.com/in/stephanieworthington/">Stephanie Worthington</a>, Head of Events and Field Marketing at<a href="https://www.upstart.com/"> Upstart</a>, has spent 30+ years turning trade shows into revenue drivers, not money pits. She breaks down the framework that actually makes an event program work – from how to decide which shows are worth the spend to why traditional ROI metrics miss the real impact. </p><p>If your events look “fine” on paper but still feel hard to justify, this is the conversation you’ve been missing.</p><p><strong><br>In this episode, you'll learn:</strong></p><ul><li>How to tell if an event is actually worth your budget before you commit</li><li>Why event leads stall after the show (and what to do about it)</li><li>What actually improves event ROI beyond cutting spend or chasing more leads</li></ul><p><strong>Highlights:</strong> <br>(00:00) Meet Stephanie Worthington <br>(01:58) The three-lens framework for prioritizing events <br>(07:41) Where event teams waste the most money <br>(10:57) Why event ROI is so hard to prove <br>(15:14) Making events part of a full-funnel strategy <br>(20:28) Improving ROI without increasing budget <br>(22:43) How Stephanie is using AI in her event workflow</p><p><strong>Resources:<br></strong>Stephanie's LinkedIn: <a href="https://www.linkedin.com/in/stephanieworthington/">https://www.linkedin.com/in/stephanieworthington/<br></a>Club ITCHI: <a href="https://www.clubitchi.com/">https://www.clubitchi.com/<br></a>Gayle's LinkedIn: <a href="https://www.linkedin.com/in/gaylekalvert/">https://www.linkedin.com/in/gaylekalvert/</a></p>
May 6, 2026
Marketing in Progress | The Conversations B2B Marketers Actually Need
<p>B2B marketers are asked to do the impossible every single day.</p><p>Be data-driven, but not too data-driven. Build pipeline, but also build brand. Prove ROI on a broken attribution model. Never miss a trend. Never need more headcount. And whatever you do — don't let them see you scrambling.</p><p>We see you. And we made something for you.</p><p>Marketing in Progress is a podcast where B2B marketers talk to B2B marketers — honestly, specifically, and without the polished-conference-talk version of the truth. Real practitioners. Real problems. Real conversations.</p><p>New episodes dropping now. Link in comments.</p>
35 total episodes available
Recent guests on Work in Progress
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Gayle Kalvert
Guest
Becca Chambers
Guest
Leslie Bailey
Guest
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Frequently asked questions
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- What is Work in Progress?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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