Conversas sobre relações longevas entre grandes marcas e agências de publicidade. Quando confiança, conhecimento e intimidade favorecem a inovação.
Work in Progress, Fast Company Brasil
Claim This Podcastby Fast Company Brasil
7 episodes
Updated Daily
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Podcast Overview
Conversas sobre relações longevas entre grandes marcas e agências de publicidade. Quando confiança, conhecimento e intimidade favorecem a inovação.
Language
🇵🇹
Publishing Since
8/1/2022
1 verified contact email on file for Work in Progress, Fast Company Brasil
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Recent Episodes
August 30, 2022
McDonald's & Galeria
<p>Claudia Penteado, editora-chefe da Fast Company Brasil conversa com João Branco, CMO do McDonald's e Edu Simon, CEO e sócio-fundador da agência Galeria sobre uma relação de mais de 20 anos, que acompanhou muitas mudanças tanto nas empresas como no mercado, e foi construída com muita confiança, transparência e inovação. </p>
August 16, 2022
Vivo & VMLY&R
<p>Em mais um episódio da série Work in Progress, "discutem a relação" duas empresas juntas há 20 anos: Vivo e sua agência VMLY&R. Claudia Penteado editora da Fast Company Brasil mergulha nesta história com Marina Daineze, diretora de marca e comunicação da Vivo, e Leo Balbi, chief business officer da VMLY&R.</p>
August 16, 2022
Avon & Wunderman Thompson Brasil
<p>Altos e baixos, acertos e erros, existem em qualquer relação longeva entre empresas. Faz a diferença a confiança e o aprendizado contínuo, e a decisão de dar as mãos e construir juntos. Esta é a visão de Danielle Bibas, CMO da Avon Brasil, ao comentar sua relação de uma década com a Wunderman Thompson Brasil. As duas empresas passaram por fusões importantes ao longo da relação, e contornaram eventuais crises construindo uma relação sólida que compartilha valores e visão de mundo. Saiba mais nesta conversa conduzida pela jornalista Claudia Penteado, editora chefe da Fast Company Brasil. </p>
7 total episodes available
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