Workbook Radio is a podcast for professional artists in the commercial advertising industry. From interviews to panels, Workbook Radio sheds light on what it means to stand out in the ever-changing landscape. Official podcast of the industry-standard WORKBOOK and Workbook.com.
Workbook Radio
Claim This Podcastby Workbook
4.4(14 reviews)
101 episodes
Updated Bi-weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
47
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality64
Social0
YouTube0
Engagement75
Podcast Overview
Workbook Radio is a podcast for professional artists in the commercial advertising industry. From interviews to panels, Workbook Radio sheds light on what it means to stand out in the ever-changing landscape. Official podcast of the industry-standard WORKBOOK and Workbook.com.
Language
🇺🇲
Publishing Since
9/25/2018
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47
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality64
Social0
YouTube0
Engagement75
6
Excellent Areas
2
Good Performance
11
Growth Opportunities
excellent
Episode Length
6 minutes
Performing excellently!
good
Show Notes Quality
3.0/5
Recommendations available
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needs improvement
Publishing Consistency
Every 25 days
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Recent Episodes
January 12, 2026
Episode 101- State of the Agency with DAGGER's Al Patton and Lance Krall
<p>Dagger is an independent, creatively wired, strategy obsessed brand building agency based in Atlanta, Georgia. It's one of Ad Age Best Places to Work and has been named 4x to Adweek's 100 Fastest Growing Agencies. On this episode I sat down with the agency's Chief Creative officer, Al Patton, and Head of Dagger Originals, Lance Krall to talk about the state of Dagger, Advertising in Atlanta, and more.</p> <p>About our Guests:</p> <p><strong>AL PATTON, CHIEF CREATIVE OFFICER</strong></p> <p>Al joined as Chief Creative Officer in February of 2019 and is responsible for driving the creative vision of the agency. He came to us from 22Squared, where for just under three years he served as Executive Creative Director and oversaw all creative output for the agency's Atlanta headquarters.</p> <p>Prior to that, Al spent eighteen years at top creative agencies in New York, the final ten of which at R/GA where he was Executive Creative Director on the agency's Nike and Samsung accounts. His resume also includes stints at Deutsch, FCB, Digitas and Tribal, where he led teams working on such global brands as American Express, Reebok, Kraft, Chase and AT&T. Al's work has been a mainstay at the annual creative award shows, having taken home top honors at Cannes Lions, CLIO, One Show, London International Awards, Webby Awards and the Effies.</p> <p><strong>LANCE KRALL, HEAD OF DAGGER ORIGINALS</strong></p> <p>Most recently known for his role as "Dad" to his two children, Lance previously worked on other less demanding projects, such as creating and starring in Spike TV's "The Lance Krall Show," and Vh1's "Free Radio," writing on "Breaking In," "Last Man Standing," and "It's Always Sunny in Philadelphia," Co-Executive Producing TruTV's unscripted comedy, "Fameless," and penning the William H Macy helmed feature film, "The Layover." As an Executive Producer, Lance has had the pleasure of developing television alongside some of the industry's top players, including Jerry Bruckheimer, Doug Robinson, Drew Barrymore, Laurence Fishburne, and Eric Tannenbaum.</p> <p><strong>Learn more about DAGGER <a href= "https://dagger.agency">here</a>.</strong></p>
June 17, 2025
Episode 100- Leading Life with Doug Truppe & Gabriel Most
Doug Truppe and Gabriel Most discuss their Leading Life blog series, which empowers individuals in the advertising industry, and share insights gained from the project in this interview.
February 24, 2025
Episode 099- Heather Eidson
<p>On this episode, we talk with photographer, videographer, and filmmaker, Heather Eidson, about going from photojournalism to higher educational marketing, her love of filmmaking, and how she incorporates balance and mindfulness in her career and everyday life.</p> <p><strong>About Heather...</strong></p> <p>Hello! I am a photographer, videographer and filmmaker with a passion for creating stories that bring awareness and spark change. My camera has since taken me on adventures in the higher education and corporate sectors where I worked at Loyola University Chicago as a multimedia producer, and later at Walker Sands, a B2B integrated PR and marketing agency, as the video lead. </p> <p>As an entrepreneur, I continue to photograph, film and produce a variety of projects in the non-profit, education and corporate sectors locally and beyond. Whether capturing still imagery, working as DP, producer or editor for client video projects, or producing/editing a documentary film, I seek to produce work with client goals in mind that inspire others to connect, contemplate and act.</p> <p><strong>Heather's <a href= "https://www.workbook.com/portfolios/view/heather_eidson?utm_source=workbook+radio&utm_medium=podcast+episode&utm_campaign=workbook+radio+episode&utm_id=workbook+radio"> Workbook portfolio.</a></strong></p> <p><strong>Heather's <a href= "https://heathereidson.photoshelter.com/index?utm_source=workbook+radio&utm_medium=podcast+episode&utm_campaign=workbook+radio+episode&utm_id=workbook+radio"> website.</a></strong></p> <p><strong><img src= "//assets.libsyn.com/show/129545/Heathereidson.com_Promo.gif" alt= "" width="400" height="400" /></strong></p>
101 total episodes available
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Frequently asked questions
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- What is Workbook Radio?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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