Lights, camera, action! Working Girl Talk is an award-winning podcast now for marketers who love pop culture. Join professor, marketer, and pop culture/TV fanatic, Abby Zufelt, for brand news, campaign breakdowns, and interviews with marketers and creators. Working Girl Talk is your source to stay on top of your marketing game, get inspired and have fun while doing it. Grab your popcorn, new episodes release weekly!!

Working Girl Talk
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Podcast Overview
Lights, camera, action! Working Girl Talk is an award-winning podcast now for marketers who love pop culture. Join professor, marketer, and pop culture/TV fanatic, Abby Zufelt, for brand news, campaign breakdowns, and interviews with marketers and creators. Working Girl Talk is your source to stay on top of your marketing game, get inspired and have fun while doing it. Grab your popcorn, new episodes release weekly!!
Language
šŗš²
Publishing Since
4/1/2019
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Recent Episodes

December 3, 2025
How To Make Marketing Memorable & TikTok's New Creator Stats
"Bahh da bah bah bah" "Very demure, very mindful" "Puppy monkey baby." ...Now if these words evoked a memory of a brand or piece of content, you're not alone. What makes marketing truly memorable? Let's discuss the principles of memorable content. Also in today's episode: Venmo X Taco Bell (QSR Mag) TikTok's New Creator Content Report Gremlins 3 & Jack In The Box x Gremlins Ad Facebook's Holiday ad (Fast Company) TikTok's emotional ads (example) Ad Recall Should Be a Thing of the Past (Advertising Week) "Made To Stick" by Dan and Chip Heath - Read A Kidney Heist HERE š Love this episode? Leave a review, share with a work BFF, and follow @workinggirltalk on Instagram for inspo at the intersection of marketing and pop culture.

November 26, 2025
How to Hook an Audience + Macy's Thanksgiving Day Parade
Mock apology posts were everywhere online. Now, why does something like this make an impact? The Marketing Hook.Ā Today, we're discussing some marketing hook strategies to create content that people actually want to stick around and consume.Ā Other topics: Thanksgiving Day Parade, Wicked: For Good collabs and 2026 movie trailers!

May 14, 2025
Why I Ditched CapCut For Instagram Edits
Host [Host Name] reviews Instagram's new Edits app, sharing favorite features and opportunities after the TikTok ban impacted CapCut usage.
163 total episodes available
Recent guests on Working Girl Talk
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Cynthia Erivo
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Hailey Bieber
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Michelle Miller
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Alyssa
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Adam Mosseri
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This podcast updates daily.
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This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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