Working Girl Talk

About Working Girl Talk

Lights, camera, action! Working Girl Talk is an award-winning podcast now for marketers who love pop culture. Join professor, marketer, and pop culture/TV fanatic, Abby Zufelt, for brand news, campaign breakdowns, and interviews with marketers and creators. Working Girl Talk is your source to stay on top of your marketing game, get inspired and have fun while doing it. Grab your popcorn, new episodes release weekly!!

Publisher

Working Girl Talk

Category

business · society & culture · tv & film

Language

en

Explicit

No

First episode

1 Apr 2019

Latest episode

3 Dec 2025

Latest episodes

163 episodes in the feed.

1. 

   3 Dec 2025

   How To Make Marketing Memorable & TikTok's New Creator Stats

   "Bahh da bah bah bah" "Very demure, very mindful" "Puppy monkey baby." ...Now if these words evoked a memory of a brand or piece of content, you're not alone. What makes marketing truly memorable? Let's discuss the principles of memorable content. Also in today's episode: Venmo X Taco Bell (QSR Mag) TikTok's New Creator Content Report Gremlins 3 & Jack In The Box x Gremlins Ad Facebook's Holiday ad (Fast Company) TikTok's emotional ads (example) Ad Recall Should Be a Thing of the Past (Advertising Week) "Made To Stick" by Dan and Chip Heath - Read A Kidney Heist HERE 💌 Love this episode? Leave a review, share with a work BFF, and follow @workinggirltalk on Instagram for inspo at the intersection of marketing and pop culture.

2. 

   26 Nov 2025

   How to Hook an Audience + Macy's Thanksgiving Day Parade

   Mock apology posts were everywhere online. Now, why does something like this make an impact? The Marketing Hook. Today, we're discussing some marketing hook strategies to create content that people actually want to stick around and consume. Other topics: Thanksgiving Day Parade, Wicked: For Good collabs and 2026 movie trailers!

3. 

   14 May 2025

   Why I Ditched CapCut For Instagram Edits

   Host [Host Name] reviews Instagram's new Edits app, sharing favorite features and opportunities after the TikTok ban impacted CapCut usage.

Who has been a guest on Working Girl Talk

Names identified in recent episode analyses. Showing up to five guests.

• Cynthia Erivo
• Hailey Bieber
• Michelle Miller
• Alyssa
• Adam Mosseri

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

54 ratings

Spotify

5.0 / 5

9 ratings

Podcast Authority Score: 41 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

45

Social presence

90

YouTube

0

Engagement

51