"WORKING MEDIA with Rafael Bracero" is the 1st podcast by marketers for marketers in the trenches of creating, running, and tracking breakthrough marketing campaigns at a top practitioner's level. This is not just about what the CMO or C-Suite is up to, but rather about the brand managers, agency account planners, marketing analytics and digital media specialists who work the marketing gears. This podcast is all about how to make YOU a better marketer.
#13 - Inside the CPG Convergence Conference with Chirag Sagar & Subriana Pierce
The ultimate challenge for modern CPG startups isn’t just creating a great product—it’s navigating growth, retail distribution, and fundraising simultaneously. In Episode #14, Rafael Bracero brings together the brilliant minds behind the upcoming CPG Convergence Conference (taking place June 25, 2026, in Los Angeles).
Subriana Pierce (Navigator Lighthouse Foundation) and Chirag Sagar (Mission Matters Media) break down the blueprint for building multi-generational wealth on grocery shelves and securing high-impact capital.
📌 What You’ll Learn:
The "Valley of Death": How to survive the cash flow crunch when scaling from local success to national retail accounts like Walmart or Kroger.
Investor Metrics: The top data points VCs and Angel Investors look for beyond simple sales numbers.
AI & Narrative Alignment: Leveraging cutting-edge AI tools to drastically cut marketing acquisition costs and create an "intention economy" for your brand.
🔗 Event Links & Resources:
🎟️ CPG Convergence Conference Registration: lu.ma/rmoecmqx (https://luma.com/rmoecmqx)
🌐 Navigator Lighthouse Foundation: navigatorlighthousefoundation.org (https://navigatorlighthousefoundation.org)
🎥 Watch the NLF Retail Success Video: NLF Spotlight Video (https://drive.google.com/file/d/191laicjIUPuDAsiqZ1TJGJ5oT8-RFl31/view)
If you found value in this episode, please Like, Comment, and Subscribe for more insights pulled straight from the marketing trenches! 💥
29 Dec 2023
#12 - At the Nexus of Economics & Media Advertising - Brian Weiser - Founder, Madison & Wall
#12 - At the Nexus of Economics & Media Advertising - Brian Weiser - Founder, Madison & Wall
OUR GUEST:
Brian Weiser - Founder, Madison & Wall; xCMO at Simulmedia; xGroupeM; xDeutche Bank.
OUR CONVO:
BRIAN WEISER, often called “Madison Avenue’s De Facto Chief Economist” and a highly respected figure in the media and advertising industry. We discussed (taped in June 2023) Upfronts, Newfronts, the WGA strike and the current state of media buying for linear and CTV.
GUEST CONTACT INFO:
brian@madisonandwall.com
NEWSLETTER SIGNUP
https://madisonandwall.com/home (https://madisonandwall.com/home)
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30 Mar 2023
#11 - Celebrating Women Who Tell Our Stories - Marissa Gomes - Senior Director of Marketing, Kiva Brands; xMattel; xDelMonte
OUR GUEST:
Marissa Gomes - Senior Director of Marketing, Kiva Brands; xMattel; xDelMonte
OUR CONVO:
In honor of Women's History Month, Marissa joins us in the podcast to tell the story of her career journey as a female marketing leader in CPG and drops some great nuggets of wisdom for up-and-coming female marketers.
GUEST CONTACT INFO:
Linkedin:
linkedin.com/in/marissa-gomes-91a842 (https://www.linkedin.com/in/marissa-gomes-91a842)
Guest Book Reco:
Leaders Eat Last: Why Some Teams Pull Together and Others Don't By: Simon Sinek
https://simonsinek.com/books/leaders-eat-last/ (https://simonsinek.com/books/leaders-eat-last/)
https://www.audible.com/pd/Leaders-Eat-Last-Audiobook/0593291352?plink=mGBRpBqRAEYgW4Wb&ref=a_pd_Summar_c5_adblp13nvtcf_1_1&pf_rd_p=fbdf1dfd-e2e7-4467-a3d0-fc0dc177899c&pf_rd_r=AV83E9JDRA8QC45S3A68&pageLoadId=K7of14ZVGoLQ7Lw4&creativeId=bc14d9ea-6326-4915-8f44-2bb7a157715e (https://www.audible.com/pd/Leaders-Eat-Last-Audiobook/0593291352?plink=mGBRpBqRAEYgW4Wb&ref=a_pd_Summar_c5_adblp13nvtcf_1_1&pf_rd_p=fbdf1dfd-e2e7-4467-a3d0-fc0dc177899c&pf_rd_r=AV83E9JDRA8QC45S3A68&pageLoadId=K7of14ZVGoLQ7Lw4&creativeId=bc14d9ea-6326-4915-8f44-2bb7a157715e)
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6 Nov 2022
#10: The Hero's Journey - Ida Abdalkhani - CEO & Chief Catalyzer, Ability to Engage; Board Member, Women Presidents' Organization; Speaker, TEDx; Global Brand Manager, Secret, P&G
#10: The Hero's Journey - Ida Abdalkhani - CEO & Chief Catalyzer, Ability to Engage; Board Member, Women Presidents'
Organization; Speaker, TEDx; Global Brand Manager, Secret, P&G
OUR GUEST:
Ida Abdalkhani - CEO, Ability to Engage; Board Member, Women Presidents'
Organization; Speaker, TEDx; Global Brand Manager, Secret, P&G; Podcaster & Educator
OUR CONVO:
Ida joins the podcast to share her career and personal journey through the prism of the The Hero's Journey. Along the way, she imparts many insights along her path in a remarkable marketing career (encompassing innovation, strategy, research, GTM, etc.) and some advise for up and coming marketers.
A quick primer on "The Hero's Journey" framework for context:
https://creativeeducator.tech4learning.com/2013/lessons/Heros-Journey
GUEST CONTACT INFO:
Linkedin:
linkedin.com/in/idaabdalkhani (https://www.linkedin.com/in/idaabdalkhani)
linkedin.com/company/abilitytoengage/
P&G Podcast - Learning from Leaders: https://www.pgalums.com/podcast/
P&G Alumni Global Conference 2021 Archive - Fireside Chat: Alumni for Good with John Pepper - https://youtu.be/s5i2FFajrjE
Guest Book Reco: "Essentialism: The Disciplined Pursuit of Less" by Greg McKeown
https://www.audible.com/pd/Essentialism-Audiobook/B00IWZ6XGA?action_code=ASSGB149080119000H&share_location=pdp&shareTest=TestShare
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Editor's Note: After a year-long family-related sabbatical, the WORKING MEDIA podcast is back and stronger than ever. We are kicking it off with an interview we conducted last Fall with the multi-talented Nikki Mamuric. There are a lot of exciting upgrades to share about the new & improved podcast which we will be sharing in upcoming episodes so stay tuned!
09: Brand Innovation - Nikki Mamuric - NPD Director & Fmr. Brand Director, Sargento Foods; Fmr. Marketing Director, L'Oreal; P&G Alum
OUR GUEST:
Nikki Mamuric, NPD Director, Sargento Foods Inc. & AdWeek Executive Mentee
OUR CONVO:
Nikki joins the podcast to share highlights from her distinguished marketing career (starting with our days as ABMs at P&G) and encompassing her brand innovation leadership at companies ranging from CPG food to health & beauty.
GUEST CONTACT INFO:
Linkedin
linkedin.com/in/nikkimamuric (https://www.linkedin.com/in/nikkimamuric?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BYMa7jeAMTcGSFwxrc0RC9A%3D%3D)
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Support this podcast: https://podcasters.spotify.com/pod/show/rafael-bracero/support (https://podcasters.spotify.com/pod/show/rafael-bracero/support)
7 Aug 2021
08: Mid-Career Advice for Brand Marketers - Kris Holmes - Author, "Ignite Your Career!: Strategies and Tactics to Unleash Your Potential"
OUR GUEST:
Kris Holmes
Author of "Ignite Your Career!: Strategies and Tactics to Unleash Your Potential"
Principal & Executive Recruiter, O'Connell Group, LLC
OUR CONVO:
Kris returns to the podcast by popular demand to offer a deep-dive conversation into career best practices for mid-career marketing professionals drawn from her best selling book "Ignite Your Career!: Strategies and Tactics to Unleash Your Potential"
Our conversation is divided in 3 parts:
1) Getting the Job
2) Keeping the Job & Navigating the Culture
3) Leveling up your Marketing Career
GUEST CONTACT INFO:
Website
www.igniteyourcareerbook.com
Email
kris@igniteyourcareerbook.com
kris@oconnellgroup.com
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Support this podcast: https://podcasters.spotify.com/pod/show/rafael-bracero/support (https://podcasters.spotify.com/pod/show/rafael-bracero/support)
1 Jul 2021
O7: Performance CTV - MNTN - Dan Terek, Dir. of CTV/OTT Strategy & Mouton Hennessee, Account Exec / Partnerships
OUR GUESTS:
Dan Terek, Dir. of CTV/OTT Strategy, MNTN
Mouton Hennessee, Account Exec / Partnerships, MNTN
OUR CONVO: Performant CTV & recent rebranding of Steelhouse to MNTN
CONTACT INFO:
DAN TEREK
Dan@mountain.com (http://peach.mountain.com/b?y=49q24eh2c4qjcphm6lhjgc9p60rm4c9pc4s36dhhc8s66dpicdijeo9k60h2o8ji48t24rb1d5m78rpq8hgmsg3ddtqmst31d5n2sorfdkh0====)
https://www.linkedin.com/in/dan-terek
https://nrfconverge.nrf.com/ Webinar: "The Top3 Connected TV KPIs & Benchmarks Every Retailer Needs to Know" by Dan Terek
MOUTON HENNESSEE
Mouton@Mountain.com (mailto:Mouton@Mountain.com)
https://www.linkedin.com/in/mouton-hennessee
LINKS:
https://mountain.com
https://deadline.com/2021/06/mntn-acquires-ryan-reynolds-maximum-effort-marketing-1234780296/
https://www.hollywoodreporter.com/business/digital/ryan-reynolds-maximum-effort-marketing-mntn-acquisition-1234972384/
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Support this podcast: https://podcasters.spotify.com/pod/show/rafael-bracero/support (https://podcasters.spotify.com/pod/show/rafael-bracero/support)
3 May 2021
O6: Programmatic Advertising - Austin Strauss, Director of Programmatic, iNvolved Media
OUR GUEST:
Austin Strauss, Director of Programmatic, iNvolved Media
OUR CONVO:
Programmatic Advertising - Present & Future Trends
GUEST CONTACT INFO:
linkedin.com/in/austin-strauss-b329bb168 (https://www.linkedin.com/in/austin-strauss-b329bb168)
austin.strauss92@gmail.com (mailto:austin.strauss92@gmail.com)
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11 Apr 2021
05: Clubhouse, Cause Marketing & Micro-Influencers - Aparna Mukherjee (JSK Stanford Community Impact Fellow)
OUR GUEST: Aparna Mukherjee, JSK Stanford Community Impact Fellow; Civic Technologist aka Hypewoman for Local + Democratic Voice; Priors: @NYTimes (https://twitter.com/NYTimes) @Bloomberg (https://twitter.com/Bloomberg) @WSJ (https://twitter.com/WSJ) @McKinsey (https://twitter.com/McKinsey)
OUR CONVO: Clubhouse, Cause Marketing & Micro-Influencers
GUEST CONTACT INFO:
@aparnamuk (Twitter; IG)
https://jsk.stanford.edu/fellows/class-of-2021/aparna-mukherjee/ (https://jsk.stanford.edu/fellows/class-of-2021/aparna-mukherjee/)
MORE INFO:
https://haas.stanford.edu/news/more-35-colleges-and-universities-take-part-nations-largest-deliberative-democracy-event-young (https://haas.stanford.edu/news/more-35-colleges-and-universities-take-part-nations-largest-deliberative-democracy-event-young)
Clubhouse: FutureProof (Saturdays eves) - co-hosted by Aparna M.
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Support this podcast: https://podcasters.spotify.com/pod/show/rafael-bracero/support (https://podcasters.spotify.com/pod/show/rafael-bracero/support)
7 Mar 2021
04: Entertainment & Market Research - Mike Burkenbine (CEO, Becket Film Fund)
OUR GUEST:
Mike Burkenbine, CEO of Becket Film Fund
OUR CONVO:
We discuss Mike's impressive CPG & entertainment market research career (Nielsen, Kellogg, Dole, Sony Pictures Entertainment, Activision) culminating in his current venture as CEO of the Becket Film Fund which focuses on independent feature film development with a equity prism by leveraging minority and under-represented talent in feature films that have shown to significantly increase box office and ancillary revenue.
GUEST CONTACT INFO:
Linkedin
linkedin.com/in/mburkenbine
Website
https://www.becketfilmfund.com
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Support this podcast: https://podcasters.spotify.com/pod/show/rafael-bracero/support (https://podcasters.spotify.com/pod/show/rafael-bracero/support)
19 Feb 2021
03: Marketing Career Pro Tips - Kris Holmes (Executive Recruiter & Author of "Ignite Your Career!: Strategies and Tactics to Unleash Your Potential")
OUR GUEST:
Kris Holmes (Principal & Executive Recruiter, O'Connell Group, LLC)
OUR CONVO:
We discuss marketing career best practices from veteran marketing recruiter Kris Holmes and her best selling book "Ignite Your Career!: Strategies and Tactics to Unleash Your Potential".
GUEST CONTACT INFO:
Linkedin
linkedin.com/in/kris-holmes-966548
Website
oconnellgroup.com (Company Website)
Email
kris@oconnellgroup.com
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Support this podcast: https://podcasters.spotify.com/pod/show/rafael-bracero/support (https://podcasters.spotify.com/pod/show/rafael-bracero/support)
13 Feb 2021
02: AI & CX - Varun Ganapathy (DMI)
OUR GUEST:
Varun Ganapathy, Director Of Strategic Partnerships - Conversational AI at DMI (Digital Management, LLC)
OUR CONVO:
Varun works at the intersection of AI and customer experience and we discuss the changing landscape of CX (and its key role in managing brands) and how AI is enabling new ways to better serve CPG, service sector, and even public sector clients & cover several related use cases.
GUEST CONTACT INFO:
linkedin.com/in/varunbganapathy
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Support this podcast: https://podcasters.spotify.com/pod/show/rafael-bracero/support (https://podcasters.spotify.com/pod/show/rafael-bracero/support)
1 Jan 2021
01: Data Science & Marketing - Rodney Gurdal (Mattel)
OUR GUEST:
Rodney Gurdal (Mattel Licensing)
OUR CONVO:
Rodney Gurdal is our guest. Rodney is a Marketing MBA turned Data Scientist, with knowledge of a wide range of analytical tools and techniques, backed by over 20 years of real-world business application across several industries. Experience includes Mattel, Honda, and Viacom. He also currently serves as principal consultant at Forty Two Consulting.
GUEST CONTACT INFO:
linkedin.com/in/rodneygurdal
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Support this podcast: https://podcasters.spotify.com/pod/show/rafael-bracero/support (https://podcasters.spotify.com/pod/show/rafael-bracero/support)
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