"WORKING MEDIA with Rafael Bracero" is the 1st podcast by marketers for marketers in the trenches of creating, running, and tracking breakthrough marketing campaigns at a top practitioner's level. This is not just about what the CMO or C-Suite is up to, but rather about the brand managers, agency account planners, marketing analytics and digital media specialists who work the marketing gears. This podcast is all about how to make YOU a better marketer.
WORKING MEDIA with Rafael Bracero
Claim This Podcastby Rafael Bracero
12 episodes
Updated Inactive
Accepts GuestsHas SponsorsLocation 🇺🇸
Podcast Overview
"WORKING MEDIA with Rafael Bracero" is the 1st podcast by marketers for marketers in the trenches of creating, running, and tracking breakthrough marketing campaigns at a top practitioner's level. This is not just about what the CMO or C-Suite is up to, but rather about the brand managers, agency account planners, marketing analytics and digital media specialists who work the marketing gears. This podcast is all about how to make YOU a better marketer.
Language
🇺🇲
Publishing Since
1/1/2021
1 verified contact email on file for WORKING MEDIA with Rafael Bracero
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Recent Episodes
December 29, 2023
#12 - At the Nexus of Economics & Media Advertising - Brian Weiser - Founder, Madison & Wall
<p>#12 - At the Nexus of Economics & Media Advertising - Brian Weiser - Founder, Madison & Wall </p> <p><br></p> <p>OUR GUEST:</p> <p>Brian Weiser - Founder, Madison & Wall; xCMO at Simulmedia; xGroupeM; xDeutche Bank.</p> <p><br></p> <p>OUR CONVO:</p> <p>BRIAN WEISER, often called “Madison Avenue’s De Facto Chief Economist” and a highly respected figure in the media and advertising industry. We discussed (taped in June 2023) Upfronts, Newfronts, the WGA strike and the current state of media buying for linear and CTV.</p> <p><br></p> <p>GUEST CONTACT INFO:</p> <p>brian@madisonandwall.com</p> <p>NEWSLETTER SIGNUP</p> <p><a href="https://madisonandwall.com/home">https://madisonandwall.com/home</a></p> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/rafael-bracero/support" rel="payment">https://podcasters.spotify.com/pod/show/rafael-bracero/support</a>
March 30, 2023
#11 - Celebrating Women Who Tell Our Stories - Marissa Gomes - Senior Director of Marketing, Kiva Brands; xMattel; xDelMonte
<p>OUR GUEST:</p> <p>Marissa Gomes - Senior Director of Marketing, Kiva Brands; xMattel; xDelMonte </p> <p>OUR CONVO:</p> <p>In honor of Women's History Month, Marissa joins us in the podcast to tell the story of her career journey as a female marketing leader in CPG and drops some great nuggets of wisdom for up-and-coming female marketers.</p> <p>GUEST CONTACT INFO:</p> <p>Linkedin:</p> <p><a href="https://www.linkedin.com/in/marissa-gomes-91a842">linkedin.com/in/marissa-gomes-91a842</a></p> <p>Guest Book Reco: </p> <p>Leaders Eat Last: Why Some Teams Pull Together and Others Don't By: Simon Sinek</p> <p><a href="https://simonsinek.com/books/leaders-eat-last/">https://simonsinek.com/books/leaders-eat-last/</a></p> <p><a href="https://www.audible.com/pd/Leaders-Eat-Last-Audiobook/0593291352?plink=mGBRpBqRAEYgW4Wb&ref=a_pd_Summar_c5_adblp13nvtcf_1_1&pf_rd_p=fbdf1dfd-e2e7-4467-a3d0-fc0dc177899c&pf_rd_r=AV83E9JDRA8QC45S3A68&pageLoadId=K7of14ZVGoLQ7Lw4&creativeId=bc14d9ea-6326-4915-8f44-2bb7a157715e">https://www.audible.com/pd/Leaders-Eat-Last-Audiobook/0593291352?plink=mGBRpBqRAEYgW4Wb&ref=a_pd_Summar_c5_adblp13nvtcf_1_1&pf_rd_p=fbdf1dfd-e2e7-4467-a3d0-fc0dc177899c&pf_rd_r=AV83E9JDRA8QC45S3A68&pageLoadId=K7of14ZVGoLQ7Lw4&creativeId=bc14d9ea-6326-4915-8f44-2bb7a157715e</a></p> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/rafael-bracero/support" rel="payment">https://podcasters.spotify.com/pod/show/rafael-bracero/support</a>
November 6, 2022
#10: The Hero's Journey - Ida Abdalkhani - CEO & Chief Catalyzer, Ability to Engage; Board Member, Women Presidents' Organization; Speaker, TEDx; Global Brand Manager, Secret, P&G
<h1><em><strong>#10: The Hero's Journey - Ida Abdalkhani - CEO & Chief Catalyzer, Ability to Engage; Board Member, Women Presidents'<br> Organization; Speaker, TEDx; Global Brand Manager, Secret, P&G</strong></em></h1> <p><br></p> <p>OUR GUEST:</p> <h1><strong>Ida Abdalkhani - CEO, Ability to Engage; Board Member, Women Presidents'<br> Organization; Speaker, TEDx; Global Brand Manager, Secret, P&G; Podcaster & Educator</strong></h1> <p><br></p> <p>OUR CONVO:</p> <p>Ida joins the podcast to share her career and personal journey through the prism of the The Hero's Journey. Along the way, she imparts many insights along her path in a remarkable marketing career (encompassing innovation, strategy, research, GTM, etc.) and some advise for up and coming marketers.</p> <p><em><strong>A quick primer on "The Hero's Journey" framework for context:</strong></em></p> <p><em><strong>https://creativeeducator.tech4learning.com/2013/lessons/Heros-Journey</strong></em></p> <p><br></p> <p>GUEST CONTACT INFO:</p> <p>Linkedin:</p> <p><a href="https://www.linkedin.com/in/idaabdalkhani">linkedin.com/in/idaabdalkhani</a></p> <p>linkedin.com/company/abilitytoengage/</p> <p>P&G Podcast - Learning from Leaders: https://www.pgalums.com/podcast/</p> <h1>P&G Alumni Global Conference 2021 Archive - Fireside Chat: Alumni for Good with John Pepper - https://youtu.be/s5i2FFajrjE</h1> <p>Guest Book Reco: "Essentialism: The Disciplined Pursuit of Less" by Greg McKeown</p> <p>https://www.audible.com/pd/Essentialism-Audiobook/B00IWZ6XGA?action_code=ASSGB149080119000H&share_location=pdp&shareTest=TestShare</p> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/rafael-bracero/support" rel="payment">https://podcasters.spotify.com/pod/show/rafael-bracero/support</a>
12 total episodes available
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This podcast updates inactive.
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