A conversation about what’s happening in commerce today will likely be outdated in a week. How do we keep up with it all? We keep talking.
From generative AI and the metaverse to live shopping and native checkout, there’s always something new to discuss in the commerce world. Marcel Hollerbach, Co-Founder and Chief Innovation Officer of Berlin-based Productsup as well as Co-Founder and Entrepreneurial Partner at Cavalry Ventures, brings some of the industry’s leading experts together from all over the world to talk about what excites them most about the intersection of commerce and tech, the biggest challenges they’re seeing companies face, and their predictions of where we’re headed.
Episodes will be released each week featuring a new guest, whether it be leaders at major brands and retailers, tech founders, thought leaders, investors, etc. Some interviews will be in English and others in German.
Listen in to ongoing conversations about the world of commerce.
More information at www.world-of-commerce.com and on social (Twitter, Instagram, LinkedIn).
#021 Peter Allerstorfer: What will Amazon’s arrival mean for South African ecommerce?
Join us in this episode as we delve into the intricate world of entrepreneurship and ecommerce in Cape Town, a city that's both captivating and challenging for business ventures. Peter Allerstorfer, an Austrian turned Cape Town resident with over 15 years of experience in South Africa, offers invaluable insights into the dynamics of the local market, its comparison to Europe, and how digital commerce has evolved.
For instance, how do you secure capital in a risk-averse climate? What are the top customer acquisition channels? And what can we expect when big players like Amazon or new technologies like AI enter the scene?
As Cape Town emerges as a hub for innovation and investment, the promise of Africa's resource-rich landscape and burgeoning consumer base paints a compelling picture for the future of entrepreneurship on the continent.
3 Jan 2024
#020 Carrie Schreiner: Lamborghinis und Ferraris mit 300 km/h: Influencer Marketing auf der Überholspur
In dieser Episode hat Marcel die Rennfahrerin Carrie Schreiner zu Gast – und sie haben einiges zu besprechen. Carrie war 2023 Teil der neu entstandenen Formel 1 Academy, ist als Influencerin auf Facebook, Instagram und TikTok unterwegs und seit 2020 Markenbotschafterin von Schaeffler.
Doch wie kam sie von der Kartbahn zur Formel 4? Welche finanziellen Hürden birgt der Motorsport? Wie hilft Social Media dabei, ihre Karriere voranzutreiben? Wie geht sie mit Niederlagen um? Über das, ihre Anfänge im Motorsport, ihre Ziele und Mission als Markenbotschafterin und mehr erzählt Carrie in dieser Episode.
14 Dec 2023
#019 Marina Marchel & Alexander Brandt: Einblick in die Katalogstrategie von Otto: 15 Millionen Produkte, ein KI-Assiste
In dieser Episode von World of Commerce werfen wir einen Blick hinter die Kulissen der Otto GmbH & Co KG. 15 Millionen Artikel mit unterschiedlichen Ausprägungen auf einer Plattform – da können konsistente und saubere Produktdaten schon einmal zur Herausforderung werden. Kann Generative KI die Lösung aller Probleme sein?
Genau darüber spricht Marcel mit Marina Marchel, Online Marketing Managerin und Alexander Brandt, Senior Marketing Manager der Otto GmbH & Co KG in der aktuellen Folge. Im Fokus: Die Bedeutung von Bildern, Herausforderungen in Online-Marketing und Advertising, das Streben nach Nachhaltigkeit und der Einsatz von „OttoGPT“.
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