Servus! I'm Sonja Kamper, and I created the World of Marketing: Jobs podcast to demystify marketing jobs. I will take you on a marketing journey of job awareness, consideration and application. Join me each month as I chat with marketing experts about their jobs. Revealing real tasks, tools, and skills needed for the future. My goal? To give you the inside perspective and practical advice to confidently navigate your marketing career. Bussi, baba!
Communication Consultant with Laura Sophie Dvorak-Maihoffer
Sonja Kamper interviews Laura Sophie Dvorak-Maihoffer, a Communication Consultant, who explains her daily tasks, the tools she uses, and what motivates her in her role.
25 Sept 2025
Digital Marketing Expert with Sonja Kamper
Digital marketing expert Sonja Kamper reflects on her career journey, sharing impactful memories and pivotal moments that shaped her expertise in this interview episode.
28 Aug 2025
Senior Marketing and Brand Specialist with Vanessa Birnbaum
Host Sonja Kamper interviews Senior Marketing and Brand Specialist Vanessa Birnbaum about balancing daily marketing tasks with long-term brand vision.
24 Jul 2025
Associate Professor & Academic Director with Ljupka Naumovska
Host Sonja Kamper interviews Ljupka Naumovska, Associate Professor and Academic Director, about her multifaceted role at Rennes School of Business, including her perspective on AI in education and the importance of humility.
26 Jun 2025
Creative Strategist with Erwan Liébot
Creative Strategist Erwan Liébot reveals to Sonja Kamper his methods for transforming initial concepts into impactful campaigns and crafting engaging Reels for target audiences in this interview.
29 May 2025
Digital Marketing Assistant with Darija Freitikaite
Darija Freitikaite discusses her full-stack marketing role as a Digital Marketing Assistant and shares insights on challenging norms in the industry in an interview with Sonja Kamper.
28 Apr 2025
Internal/External Communication Officer with Tess Lawrence
Have you ever wondered what the job of an internal/external communication officer is like? Tune in to see its connection to a Swiss Army Knife.
Host: Sonja Kamper [https://www.linkedin.com/in/sonja-kamper-world-of-marketing-jobs/]
Guest: Tess Lawrence [https://www.linkedin.com/in/tess-lawrence9/]
Explanations:
* RSE: fr. Responsabilité Sociale des Entreprises; eng. CSR, Corporate Social Responsibility
* Dot the i's and cross the t's: pay great attention to small details
* Sarbacane: all-in-one solution for marketing communications
* Canva: graphic design platform
* Templafy: AI-powered document generation platform
* WordPress: wab content management system
* WPML: translation plugin for WordPress
* WordPress Editor: way to edit pages on WordPress
* GPT: Generative Pre-trained Transformer, ChatGPT
* PlayPlay: video editing tool
* Clipchamp: video editing tool
* Adobe Premiere Pro: video editing application
* Pardot: marketing automation solution of Salesforce = Marketing Cloud Account Engagement
* Salesforce: CRM (Customer Relationship Management) software
* Gamma: AI design partner
* Google Analytics: collects website data for reports
* SEO: Search Engine Optimisation improves website ranking on the SERP
* SERP: Search Engine Result Page
* McKinsey: global management consulting firm
1 Apr 2025
Servus and welcome!
... to the World of Marketing: Jobs podcast: What is it about? Together, we will explore the marketing journey of job awareness, consideration and application.
Who has been a guest on World of Marketing: Jobs
Names identified in recent episode analyses. Showing up to five guests.
Laura Sophie Dvorak-Maihoffer
Vanessa Birnbaum
Ljupka Naumovska
Erwan Liébot
Darija Freitikaite
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Spotify
5.0 / 5
3 ratings
Podcast Authority Score: 10 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
19
Social presence
0
YouTube
0
Engagement
0
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