About Worth The Squeeze - A Small Business Podcast
Mostly business. Sometimes life. But topics that definitely straddle the intersection of both.
Here on Friday mornings at 6:00 AM (Houston time!) to offer guidance, shift the way you think about owning & operating a business, and cheer on those gigantic small business dreams of yours.
✨ Extra sparkles and super mega ultra loud cheering for all my fellow ADHD/neurodivergent women business owners out there! ✨
Systems can get a bad rap—especially for ADHD and neurodivergent brains.
They’re often labeled as restrictive, rigid, or a creativity killer. I used to believe that too, and I spent years “just winging” my business (talk about stress!).
But the right systems don’t force you - they support you.
In this episode, we talk about why most New Year’s resolutions fail, why “knowing what to do” is very different than “what is a realistic procedure for ME to do it?,” and how systems built for the way your brain actually works are what helps you succeed in both your business - and your life.
If you’ve ever thought, “I know WHAT to do, so why can’t I follow through?,” this episode’s for you.
***
Let’s get social!
Threads: https://www.threads.com/@scalewithstella (https://www.threads.com/@scalewithstella)
Instagram: https://www.instagram.com/scalewithstella/ (https://www.instagram.com/scalewithstella/)
Facebook: https://www.facebook.com/scalewithstella/ (https://www.facebook.com/scalewithstella/)
*****
Want me to review the system you’ve got? Sign up for a Strategic Process Review so we know what tools we’ve got to work with:
https://www.scalewithstella.com/strategic-process-review (https://www.scalewithstella.com/strategic-process-review)
If you’re a woman in business, I’d love to add you to our sisterhood. FREE lifetime membership until we reach 50 members, as a small thank you for helping me get this off the ground!
https://www.scalewithstella.com/community (https://www.scalewithstella.com/community)
19 Dec 2025
Water your own lawn
Okay, so this episode is mostly me sharing all the AMAZING things that have happened in the past two weeks.
You know when you’re at that phase of business where you’re doing a lot, but it doesn’t look like much yet? You’re showing up, you’re trying to be consistent, and you’re wondering when it’s all supposed to start working? Yup - that’s been me a lot lately.
I use the idea of “watering your own lawn” to talk about why spreading yourself across too many platforms, communities, or opportunities can actually slow things down—and why putting your energy into one place that really fits you can make a bigger difference than you expect (and when you LEAST expect it, too!).
I share what’s been happening for me as I’ve focused locally, learned to say no (or at least “not right now”), and stopped trying to do everything at once. Less hustle, more paying attention to what grows.
We’ll talk about:
Why growth is usually quiet before it’s obvious
Why consistency matters more than doing all the things
How to choose where your energy goes
Building a business that fits your life, not just your goals
If you are tired, a little stuck, or like you’re always busy but not moving forward, this episode is for you.
Oh, and here’s the link to my community too, so you can sit with us:
https://www.scalewithstella.com/community (https://www.scalewithstella.com/community)
12 Dec 2025
Who are you actually serving?
Inside this episode:
Why losing your *why* leads straight to burnout, avoidance, and spinning your wheels
How masking, chameleon-ing, and “fitting in” slowly empties your tank
What happened when I realized that I was serving the wrong audience
Why neurodivergent brains need business models that actually **respect** them
How rediscovering your purpose makes everything click again
I share my experiences with chasing money, investing in coaches & courses, and trying to “do business the right way”… only to realize that it just wasn’t enough for me. It wasn’t the right path for me to be able to stick to, and it felt weird and artificial.
So if you feel like you’ve been contorting yourself into someone else’s version of a “successful business owner,” this episode is your permission slip to stop shrinking and instead, stand up as who you really are.
And, if you want some support? You CAN sit with us!
Join my little online community catered specifically to neurodivergent women business owners:
www.scalewithstella.com/community (http://www.scalewithstella.com/community)
Can’t wait to hear your intro!
-Stell.
5 Dec 2025
"Leap First" by Seth Godin
Over Thanksgiving, I took a road trip from Houston to NC to spend the holiday with friends & family.
During the 40-ish hours I spent on the road, I revisited many of my favorite audiobooks ("Start with Why" by Simon Sinek, "The Infinite Game" by Simon Sinek, "To Sell Is Human" by Danial Pink, and "This is Marketing" by Seth Godin), but also kicked of my newest acquisition: "Leap First" by Seth Godin.
"Leap First" surprised me in SO many ways. I figured it wouldn't really teach me anything new, and while that was true to a certain point, it did GREATLY reframe something that has been hanging me up from publishing freely.
I strongly recommend finding it wherever you listen to audiobooks (I got it from Audible).
If you'd like to become a part of the community I mention in this episode, keep an eye out on my website:
www.scalewithstella.com (http://www.scalewithstella.com)
Or else shoot me a message on Facebook or Instagram so I can let you know once the link is ready to share!
www.facebook.com/scalewithstella (http://www.facebook.com/scalewithstella)
www.instagram.com/scalewithstella (http://www.instagram.com/scalewithstella)
21 Nov 2025
Worth The Squeeze Roundup #1
I’m not sure if we can do this every 10 episodes like I hope to, but for Episode #10 I figured we could do a roundup of various smaller topics that may not be long enough to talk about during a full episode.
Roundup #1 includes:
Sole Proprietorship vs LLC
Networking & Community Memberships
A fancy logo
Marketing Materials
Coaching
Wanna connect further? Let's do this!
FB: facebook.com/scalewithstella (http://facebook.com/scalewithstella)
IG: instagram.com/scalewithstella (https://www.instagram.com/scalewithstella/)
Email: hello@scalewithstella.com (mailto:hello@scalewithstella.com)
Website: www.scalewithstella.com (http://www.scalewithstella.com/)
Get on the waitlist for January’s Welcome Sequence “Write With Me” Workshop:
www.scalewithstella.com/welcome (www.scalewithstella.com/welcome)
14 Nov 2025
It takes as long as it takes
Sometimes in your business, you find yourselves facing the wrong direction. What do you do in that instance?
Wanna connect further? Let's do this!
FB: facebook.com/scalewithstella (http://facebook.com/scalewithstella)
IG: instagram.com/scalewithstella (https://www.instagram.com/scalewithstella/)
Email: hello@scalewithstella.com (mailto:hello@scalewithstella.com)
Website: www.scalewithstella.com (http://www.scalewithstella.com/)
7 Nov 2025
WHY are you in business?
This week has been a doozy, which really forced me to ask myself, “why AM I in business?”
Wanna connect further? Let's do this!
FB: facebook.com/scalewithstella (http://facebook.com/scalewithstella)
IG: instagram.com/scalewithstella (https://www.instagram.com/scalewithstella/)
Email: hello@scalewithstella.com (mailto:hello@scalewithstella.com)
Website: www.scalewithstella.com (http://www.scalewithstella.com/)
FREE STUFF:
Download the Annual Newsletter Planning Workbook here:
https://www.scalewithstella.com/annual-newsletter-planning-workbook (https://www.scalewithstella.com/annual-newsletter-planning-workbook)
UPCOMING COURSES:
Welcome Sequence “Write With Me” Workshop = January 2026
Sign up to be notified when enrollment opens:
https://www.scalewithstella.com/welcome (https://www.scalewithstella.com/welcome)
“Set Your Business Up To Scale” Beta Course = Early Spring 2026 (estimated)
Sign up to be notified once it’s ready so you can claim one of the limited, intro-priced seats:
www.scalewithstella.com/beta (http://www.scalewithstella.com/beta)
31 Oct 2025
Time or Money: How will you pay?
Whether you’re starting up a business - or starting to scale it - what’s the best form of currency? Is it your time? Or your money?
Wanna connect further? Let's do this!
FB: facebook.com/scalewithstella (http://facebook.com/scalewithstella)
IG: instagram.com/scalewithstella (https://www.instagram.com/scalewithstella/)
Email: hello@scalewithstella.com (mailto:hello@scalewithstella.com)
Website: www.scalewithstella.com (http://www.scalewithstella.com/)
FREE STUFF:
Download the Annual Newsletter Planning Workbook here:
https://www.scalewithstella.com/annual-newsletter-planning-workbook (https://www.scalewithstella.com/annual-newsletter-planning-workbook)
Want to be one of the lucky few who take part in the reduced-cost Beta Launch of my “Set Your Business Up To Scale” online course once she finally debuts? Sign up here:
www.scalewithstella.com/beta (http://www.scalewithstella.com/beta)
24 Oct 2025
What can I start scaling in my business today?
No matter how new - or seasoned - your business is, there are always a handful of areas that can immediately help your business scale. From protecting your energy, to scheduling social media & newsletters so they don’t become a time suck, to having a dedicated professional deal with all the bookkeeping & taxes, identify early - and often - which tasks need to come off your plate so you can scale more effectively.
Wanna connect further? Let's do this!
FB: facebook.com/scalewithstella (http://facebook.com/scalewithstella)
IG: instagram.com/scalewithstella (https://www.instagram.com/scalewithstella/)
Email: hello@scalewithstella.com (mailto:hello@scalewithstella.com)
Website: www.scalewithstella.com (www.scalewithstella.com)
FREE STUFF:
Download the Annual Newsletter Planning Workbook here: www.scalewithstella.com (http://www.scalewithstella.com/)
Want to be one of the lucky few who take part in the reduced-cost Beta Launch of my “Set Your Business Up To Scale” online course once she finally debuts? Sign up here: www.scalewithstella.com/beta (http://www.scalewithstella.com/beta)
Get access to Amy’s (my CPA’s) online course that helps small business owners start building a solid financial foundation: https://amynorthardcpa.com/learn/ (https://amynorthardcpa.com/learn/)
TOOLS:
Buffer: https://buffer.com/join/b80207cdb8ec3e7ed9d1dfa491d8d559f117700c7bfe9b98ec220248e5375019 (https://buffer.com/join/b80207cdb8ec3e7ed9d1dfa491d8d559f117700c7bfe9b98ec220248e5375019)
CPA/Bookkeeping with my gal, Amy Northard: https://amynorthardcpa.com/ (https://amynorthardcpa.com/)
23 Oct 2025
How chocolate chip cookies can help you scale your business
How in the world can baking chocolate chip cookies help you make educated decisions about the future of your business? Because learning what it takes to scale up these recipes helps you learn what it will take to scale your own company. Now - join us. After all, we have cookies…
Wanna connect further? Let's do this!
FB: facebook.com/scalewithstella (http://facebook.com/scalewithstella)
IG: instagram.com/scalewithstella (https://www.instagram.com/scalewithstella/)
Email: hello@scalewithstella.com (mailto:hello@scalewithstella.com)
Website: www.scalewithstella.com (http://www.scalewithstella.com/)
Want to be one of the lucky few who take part in the reduced-cost Beta Launch of my “Set Your Business Up To Scale” online course once she finally debuts?
Sign up here: www.scalewithstella.com/beta (http://www.scalewithstella.com/beta)
23 Oct 2025
Scaling vs. Growth: What’s the big difference?
How lopsided growth can hinder you, the variety of ways you can scale a business to reach your specific goals, and why you should never skip leg day.
Wanna connect further? Let's do this!
FB: facebook.com/scalewithstella (http://facebook.com/scalewithstella)
IG: instagram.com/scalewithstella (https://www.instagram.com/scalewithstella/)
Email: hello@scalewithstella.com (mailto:hello@scalewithstella.com)
Website: www.scalewithstella.com (http://www.scalewithstella.com/)
Want to be one of the lucky few who take part in the reduced-cost Beta Launch of my “Set Your Business Up To Scale” online course once she finally debuts?
Sign up here: www.scalewithstella.com/beta (http://www.scalewithstella.com/beta)
21 Oct 2025
Why I chose THIS as my business (over anything else)
Intro Series: Part 3 of 3. The way my brain works + my not-so-secret love affair with PROCESSES.
I mentioned the CliftonStrengths Assessment in this episode. If you haven’t taken it recently, I strongly recommend it since we potentially shift over time, and it’s a GREAT start to learning more about you as a business owner:
https://www.gallup.com/cliftonstrengths/en/252137/home.aspx (https://www.gallup.com/cliftonstrengths/en/252137/home.aspx)
Wanna connect further? Let's do this!
FB: facebook.com/scalewithstella
IG: @scalewithstella
Email: hello@scalewithstella.com
Website: www.scalewithstella.com
21 Oct 2025
“Why did you leave a successful career…to start a business?”
Intro Series: Part 2 of 3 . What I initially did for a business. Why I stayed in my empty commitment to having a “real job” for way too long. And how The Universe finally kicked my butt enough to leave the warm, cozy, “safe” nest that I had built in the corporate world.
Wanna connect further? Let's do this!
FB: facebook.com/scalewithstella
IG: @scalewithstella
Email: hello@scalewithstella.com
Website: www.scalewithstella.com
16 Oct 2025
"Who the heck is this Stella chick anyway?"
Intro Series: Part 1 of 3 . Why I moved to Houston, why I chose a "real job" instead of continuing to run a business (at least - at first!), and all the adventures I had with establishing processes at various companies along the way.
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