Worth Your Salt is the Med Spa Marketing podcast for wellness practice owners who want to attract more ideal clients, build trust before the first appointment, and grow with a marketing strategy that actually works. Hosted by Jennifer Orechwa, founder of Salt Marketing, Worth Your Salt helps med spa owners, aesthetic practices, functional wellness providers, medical practices, fitness studios, and other health and wellness businesses understand what it takes to get found, get trusted, and get booked in today’s competitive marketplace. Each episode delivers practical, sustainable marketing strategies for growing your practice through clear messaging, SEO, website optimization, content marketing, social media, automation, client nurturing, and smart business systems. You’ll hear candid conversations with industry experts, wellness practitioners, business owners, speakers, and growth-minded leaders who are building practices with purpose. Whether you own a med spa, run a wellness clini
Worth Your Salt
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Podcast Overview
Worth Your Salt is the Med Spa Marketing podcast for wellness practice owners who want to attract more ideal clients, build trust before the first appointment, and grow with a marketing strategy that actually works. Hosted by Jennifer Orechwa, founder of Salt Marketing, Worth Your Salt helps med spa owners, aesthetic practices, functional wellness providers, medical practices, fitness studios, and other health and wellness businesses understand what it takes to get found, get trusted, and get booked in today’s competitive marketplace. Each episode delivers practical, sustainable marketing strategies for growing your practice through clear messaging, SEO, website optimization, content marketing, social media, automation, client nurturing, and smart business systems. You’ll hear candid conversations with industry experts, wellness practitioners, business owners, speakers, and growth-minded leaders who are building practices with purpose. Whether you own a med spa, run a wellness clini
Language
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Publishing Since
5/11/2023
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Recent Episodes
June 18, 2026
How Fitness Studio Owners Can Increase Profit and Lead Like a CEO
Host Jennifer Orechwa interviews Lauren Schoenfeld of Active Core Consulting, revealing how fitness studio owners boost profit and lead effectively by gaining financial clarity and building smarter systems.
June 4, 2026
The Three Types of Practices: Why Your Med Spa Marketing Isn’t Working Yet
Jennifer Orechwa explains how identifying your med spa's practice type reveals why marketing efforts stall, guiding you toward aligned growth.
May 21, 2026
Hire An AI Employee for Med Spas: A 24/7 Front Desk That Never Misses A Lead
Host Jennifer Orechwa interviews Shannon Blake of Podium about how AI employees transform med spa lead management and patient communication for increased conversion and efficiency.
90 total episodes available with 42 transcripts
Recent guests on Worth Your Salt
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Lauren Schoenfeld
Guest
Jennifer Orechwa
Guest
Shannon Blake
Guest
Jalayne Faulhaber
Guest
Alex Thiersch
Guest
John Sanders
Guest
Kayley Hamilton
Guest
Melodie Moore
Guest
Andy Janaitis
Guest
Kathleen Carson
Guest
Jessica Nunn
Guest
Sharon Otaguro
Guest
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Frequently asked questions
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- What is Worth Your Salt?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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