The Women of Wealth podcast, hosted by Australia's top financial advisor for women, Tracey Sofra, empowers you to take control of your financial life. Through proven strategies and expert guidance, Tracey helps you navigate personal finance, set authentic goals, and simplify your investment strategy. Whether you're a beginner or looking to level up, this podcast is your guide to unlocking financial freedom and abundance. Subscribe now and join the movement of women claiming their power and prosperity like never before.

WOW Women of Wealth Podcast w/ Tracey Sofra
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Podcast Overview
The Women of Wealth podcast, hosted by Australia's top financial advisor for women, Tracey Sofra, empowers you to take control of your financial life. Through proven strategies and expert guidance, Tracey helps you navigate personal finance, set authentic goals, and simplify your investment strategy. Whether you're a beginner or looking to level up, this podcast is your guide to unlocking financial freedom and abundance. Subscribe now and join the movement of women claiming their power and prosperity like never before.
Language
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Publishing Since
4/8/2024
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Recent Episodes

March 29, 2026
Episode 70: Should You Trust AI With Your Financial Future?
Tracey Sofra, founder of Sofra Financial, interviews listeners on whether to trust AI with their financial future, revealing its limitations and potential pitfalls.

March 22, 2026
Episode 69: How to Raise Financially Savvy Kids (Without Boring Them to Death)
<p>A colleague asked me something recently that caught me off guard…</p><p><br></p><p>“I want to help my kids learn about money... but I have no idea where to start.”</p><p><br></p><p>And honestly?</p><p><br></p><p>Most parents feel the same way.</p><p><br></p><p>We know money skills are important.</p><p><br></p><p>We know we should be teaching our kids about it.</p><p><br></p><p>But how do you actually do it without their eyes glazing over or them tuning you out completely?</p><p><br></p><p>Here’s the thing most parents don't realise…</p><p><br></p><p>Your kids are already learning about money.</p><p><br></p><p>They’re watching you at the kitchen table with the calculator.</p><p><br></p><p>They’re hearing every conversation you have about bills.</p><p><br></p><p>They’re forming their money story right now…</p><p><br></p><p>… whether you're intentionally teaching them or not.</p><p><br></p><p>In my latest episode of the Women of Wealth podcast, I'm sharing practical, age-by-age strategies to teach your kids about money, including:</p><ul><li><p>The simple corner shop exercise that can light a fire in a three-year-old (I still remember the feeling from when I was seven)</p></li><li><p>Why the eight-to-twelve age group is the perfect time to introduce one surprisingly powerful money concept</p></li><li><p>The "become the bank" technique that teaches teenagers about credit without the real-world consequences</p></li><li><p>A 4-word question your kids should be asking every time they buy something</p></li><li><p>How one 12-year-old I know is already running her own business at the markets</p></li><li><p>The common money conversation mistake parents make that unintentionally creates a negative relationship with money</p></li></ul><p><br></p><p>The best time to start teaching your kids about money was years ago.</p><p><br></p><p>The second-best time? </p><p><br></p><p>Today.</p><p><br></p><p><a href="https://open.spotify.com/episode/7gFdFf8hZrzDMMZuhy0a6b?si=0ztdFKNuTnCkbBxOziYV0Q" target="_blank" rel="noopener noreferer">Click here to listen now>>></a></p><p><br></p><p>Disclaimer: This podcast is intended for educational purposes only and should not be construed as investment advice or a recommendation. Any financial strategies or examples discussed are provided in the context of the theme being explored, and the views expressed are those of the presenter at the time of the recording. Please seek advice from a qualified professional before making any investment decisions.</p>

March 15, 2026
Episode 68: This Money Advice Is Holding You Back
Tracey Sofra, founder of WOW Women of Wealth, debunks common financial advice that hinders progress, offering practical alternatives for listeners to achieve their goals.
70 total episodes available with 15 transcripts
Recent guests on WOW Women of Wealth Podcast w/ Tracey Sofra
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Lisa Hutton
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Sonia Piani
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Bethany
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- What is WOW Women of Wealth Podcast w/ Tracey Sofra?
- How often does this podcast release new episodes?
This podcast updates weekly.
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This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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