by WPP Academies
Welcome to WPP’s Metaverse and More Academy podcast! Here we discuss a range of metaverse and Web3 topics with experts from WPP and special guests. The series starts with episodes providing a foundation for new emerging Web3 trends. Later episodes cover both established concepts and track new developments. We hope you enjoy this series! Please “Share” with others and “Follow” us to stay abreast of each new episode. For more information about WPP, please visit https://www.wpp.com
Language
🇺🇲
Publishing Since
8/2/2022
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December 14, 2023
<p>Our host in this episode, Alie Coolidge, Director of PR & Communications at Deeplocal, interviews James Chester, Managing Director of Gumband. Together they flip the idea of the metaverse on its head. They discuss how physical, IRL experiences teach us lessons about virtual worlds – and vice versa – to maximize brand opportunities on both ends of the digital–physical spectrum. They explore the role of storytelling, community, and tangibility and how brands can leverage complementary physical and digital tactics to create positive, emotional connections with their audiences and foster stronger customer loyalty.</p> <p><br></p> <p><a href="https://www.deeplocal.com/" target="_blank" rel="noopener noreferer">Deeplocal </a>- Creative technology and experience design since 2006</p> <p><a href="https://www.gumband.com/" target="_blank" rel="noopener noreferer">Gumband </a>- The first operating system created for interactive experiences </p> <p>#WPP #web3 #metaverse #deeplocal #gumband #creativetechnology #experiencedesign #IRL #CX</p> <p> Follow us to be the first to hear about new episodes.</p> <p>Click <a href="https://www.wpp.com/">here</a> for more information about <a href="https://www.wpp.com/">WPP</a>, the creative transformation company.</p>
November 16, 2023
<p>In this episode we delve into the world of Augmented Reality (AR) and its practical applications across various industries. Join our host, Dale Imerman, along with expert guests Emma Sofija and Dickon Laws, as they discuss effective AR design techniques, building immersive experiences, and measuring campaign success. Discover how focusing on unmet needs, human-centered design, and simplicity can lead to more engaging and successful AR solutions. Learn about the importance of inclusivity and accessibility in AR projects, and explore the role of AI and data visualization in creating dynamic content. Whether you're a brand manager, creator, or just curious about AR, this episode is packed with valuable insights and tips to help you harness the power of this emerging technology.</p> <p><br></p> <p><a href="https://www.emmasofija.com/portfolio" target="_blank" rel="noopener noreferer">Emma Sofija's portfolio</a></p> <p> #wpp #web3 #metaverse #AR #augmentedreality #immersivetechnology Follow us to be the first to hear about new episodes.</p> <p>Click <a href="https://www.wpp.com/">here</a> for more information about <a href="https://www.wpp.com/">WPP</a>, the creative transformation company.</p> <p><br></p> <p><br></p>
September 6, 2023
<p>In this episode, James Harris, WPP’s Global Planning and Strategy Director, chats with cryptocurrency expert and influencer Ivan Vantagiato about what lies ahead for crypto and why its most valuable currency must become trust. </p> <p> *** <em>This podcast is for educational purposes. The discussion in this podcast and the links provided below are not intended as, and shall not be understood or construed as, financial advice, and should not be considered as a substitute for financial advice from a professional.</em> </p> <p>#wpp #web3 #metaverse #crypto #blockchain </p> <p>Follow us to be the first to hear about new episodes.</p> <p>Click <a href="https://www.wpp.com/">here</a> for more information about <a href="https://www.wpp.com/">WPP</a>, the creative transformation company.</p>
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Welcome to WPP’s Metaverse and More Academy podcast! Here we discuss a range of metaverse and Web3 topics with experts from WPP and special guests. The series starts with episodes providing a foundation for new emerging Web3 trends. Later episodes cover both established concepts and track new developments.
We hope you enjoy this series! Please “Share” with others and “Follow” us to stay abreast of each new episode. For more information about WPP, please visit https://www.wpp.com
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