Welcome to WPP’s Metaverse and More Academy podcast! Here we discuss a range of metaverse and Web3 topics with experts from WPP and special guests. The series starts with episodes providing a foundation for new emerging Web3 trends. Later episodes cover both established concepts and track new developments.
We hope you enjoy this series! Please “Share” with others and “Follow” us to stay abreast of each new episode.
For more information about WPP, please visit https://www.wpp.com
Flipping the metaverse on its head - the impact of the metaverse on real world experiences
Our host in this episode, Alie Coolidge, Director of PR & Communications at Deeplocal, interviews James Chester, Managing Director of Gumband. Together they flip the idea of the metaverse on its head. They discuss how physical, IRL experiences teach us lessons about virtual worlds – and vice versa – to maximize brand opportunities on both ends of the digital–physical spectrum. They explore the role of storytelling, community, and tangibility and how brands can leverage complementary physical and digital tactics to create positive, emotional connections with their audiences and foster stronger customer loyalty.
Deeplocal (https://www.deeplocal.com/)- Creative technology and experience design since
2006
Gumband (https://www.gumband.com/)- The first operating system created for interactive experiences
#WPP #web3 #metaverse #deeplocal #gumband #creativetechnology #experiencedesign #IRL #CX
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Click here (https://www.wpp.com/) for more information about WPP (https://www.wpp.com/), the creative transformation company.
16 Nov 2023
Unlocking the Potential of Augmented Reality - Conceptualizing for Success
In this episode we delve into the world of Augmented Reality (AR) and its practical applications across various industries. Join our host, Dale Imerman, along with expert guests Emma Sofija and Dickon Laws, as they discuss effective AR design techniques, building immersive experiences, and measuring campaign success. Discover how focusing on unmet needs, human-centered design, and simplicity can lead to more engaging and successful AR solutions. Learn about the importance of inclusivity and accessibility in AR projects, and explore the role of AI and data visualization in creating dynamic content. Whether you're a brand manager, creator, or just curious about AR, this episode is packed with valuable insights and tips to help you harness the power of this emerging technology.
Emma Sofija's portfolio (https://www.emmasofija.com/portfolio)
#wpp #web3 #metaverse #AR #augmentedreality #immersivetechnology
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Click here (https://www.wpp.com/) for more information about WPP (https://www.wpp.com/), the creative transformation company.
6 Sept 2023
Crypto is dead. Long live crypto! - Ivan Vantagiato
In this episode, James Harris, WPP’s Global Planning and Strategy Director, chats with cryptocurrency expert and influencer Ivan Vantagiato about what lies ahead for crypto and why its most valuable currency must become trust.
*** This podcast is for educational purposes. The discussion in this podcast and the links provided below are not intended as, and shall not be understood or construed as, financial advice, and should not be considered as a substitute for financial advice from a professional.
#wpp #web3 #metaverse #crypto #blockchain
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Click here (https://www.wpp.com/) for more information about WPP (https://www.wpp.com/), the creative transformation company.
Inside a recent episode
Culture, Communities and Influencers - Rebecca Minkoff
Published 21 Oct 2022 · Transcript excerpt
[…] Was it a product innovation thing, or was it how to have a continued relationship with them? I think it's about continuing a relationship. I think building and having a community is nothing that can be viewed as transactionary. And I feel like the ones that do do that are seen as fakes. […]
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