The Write Publish Market podcast explores the book publishing process for business owners at any stage of their book process.
Write Publish Market
Claim This Podcastby Jodi Brandon
5.0(20 reviews)
168 episodes
Updated Daily
Accepts GuestsHas Sponsors
76
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality83
Social0
YouTube85
Engagement85
Podcast Overview
The Write Publish Market podcast explores the book publishing process for business owners at any stage of their book process.
Language
🇺🇲
Publishing Since
11/18/2020
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76
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality83
Social0
YouTube85
Engagement85
8
Excellent Areas
2
Good Performance
9
Growth Opportunities
excellent
Episode Length
16 minutes
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Every 12 days
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Recent Episodes
May 27, 2026
Episode 217: The Business Owner's Guide to Writing Your Book Introduction
Jodi, a business book writing expert, guides business owners through crafting an effective book introduction using a simple framework.
May 13, 2026
Episode 216: Your Business Book Needs a Working Outline
<p dir="ltr">In this episode, Jodi explains how business owners can turn scattered ideas into a workable table of contents, and shares why an outline should be viewed as a flexible, living document rather than a restrictive set of rules. If you've been avoiding the outline phase of your book project, this episode will change how you think about the entire writing process. </p> <p><strong> </strong></p> <p dir="ltr">Time Stamps:<br /> 00:00 – Welcome to Write.Publish.Market.<br /> 01:10 – Why business owners resist outlines<br /> 02:15 – The real problem with "figuring it out as you go"<br /> 03:35 – Why thinking about writing is not the same as writing<br /> 05:00 – Reframing the outline as a working document<br /> 07:15 – How outlines reduce decision fatigue and build momentum<br /> 09:10 – Introducing the "book brain dump" exercise<br /> 11:00 – Finding themes, patterns, and sections in your ideas<br /> 13:20 – How your outline evolves into a working table of contents<br /> 15:05 – Using your outline to repurpose existing content<br /> 17:10 – Why outlines actually fuel creativity<br /> 18:35 – Final encouragement to stop fearing the "O word"</p> <p><strong> </strong></p> <p dir="ltr">Keywords:</p> <p dir="ltr">business book outline, book outline for entrepreneurs, writing a business book, book planning process, working outline, working table of contents, business book strategy, book brain dump exercise, how to outline a nonfiction book, writing process for business owners, book coaching for entrepreneurs, writing momentum, repurposing content into a book, nonfiction book structure, overcoming writer overwhelm, book planning for CEOs, author productivity, writing a manuscript, content repurposing for authors, writing your first business book, business owners writing books, book writing for business owners, book writing for leaders, leaders writing books</p> <p><strong> </strong></p> <p dir="ltr">Resources Mentioned:</p> <p dir="ltr">Coffee + Commas signup: <a href= "https://bit.ly/coffeeandcommassignup">https://bit.ly/coffeeandcommassignup</a></p> <p dir="ltr">Book Brain Dump Exercise: <a href= "https://bit.ly/bookbraindump">https://bit.ly/bookbraindump</a></p> <p><strong> </strong></p> <p dir="ltr">LINK TO FULL EPISODE (RAW) TRANSCRIPT:</p> <p dir="ltr"><a href= "https://docs.google.com/document/d/1OGnkwVTpzBSY6ryVFFU0M6gn0trGt9Gt957OPsvjuWg/edit?usp=sharing"> https://docs.google.com/document/d/1OGnkwVTpzBSY6ryVFFU0M6gn0trGt9Gt957OPsvjuWg/edit?usp=sharing</a></p>
April 29, 2026
Episode 215: The Visibility Strategy Your Nonfiction Book Needs
<p dir="ltr">In this episode, Jodi interviews Heidi Yarger to break down three of the biggest myths around book visibility—and what actually moves the needle for business owner authors.</p> <p><strong> </strong></p> <p dir="ltr">Time Stamps:</p> <p dir="ltr">00:00 – Intro and welcome back to Heidi</p> <p dir="ltr">03:00 – Myth #1: Sharing your book cover is enough</p> <p dir="ltr">07:30 – Why readers need to connect with you, not just your book</p> <p dir="ltr">10:15 – Myth #2: Your launch is months away, so you can wait to market</p> <p dir="ltr">12:00 – What a 6–9 month visibility runway looks like</p> <p dir="ltr">16:30 – What to share before your book comes out (content ideas)</p> <p dir="ltr">20:45 – Visibility vs. trust: what actually matters</p> <p dir="ltr">23:30 – Myth #3: A great book will sell itself</p> <p dir="ltr">27:00 – Why your presence gives your book meaning</p> <p dir="ltr">30:00 – What happens after launch (and why most authors stop too soon)</p> <p dir="ltr">34:00 – How Heidi works with authors (strategy + execution)</p> <p dir="ltr">38:30 – Recap of the three myths</p> <p dir="ltr">40:30 – Reading recommendations</p> <p><strong> </strong></p> <p dir="ltr">Keywords:</p> <p dir="ltr">ook marketing, author platform, book visibility, nonfiction authors, business books, personal brand, book launch strategy, book marketing myths, author marketing, social media for authors, book promotion, publishing strategy, hybrid publishing, self-publishing marketing, traditional publishing marketing, content strategy for authors, thought leadership, book business strategy, author brand building, prelaunch marketing, business owners writing books, leaders writing books</p> <p><strong> </strong></p> <p dir="ltr">Resources Mentioned:</p> <p dir="ltr">Coffee + Commas signup: <a href= "https://bit.ly/coffeeandcommassignup">https://bit.ly/coffeeandcommassignup</a></p> <p dir="ltr">Your Publisher Won't Do It for You: 3 Ways Authors Can Build Brand and Buzz Before Launch: <a href= "https://spitfiregirldesign.com/publisher">https://spitfiregirldesign.com/publisher</a></p> <p dir="ltr">Dog Medicine by Julie Barton</p> <p dir="ltr">Take What You Can Carry (linked in show notes)</p> <p dir="ltr">How to Read a Book (novel)</p> <p dir="ltr">Carrie Soto Is Back by Taylor Jenkins Reid</p> <p><strong><br /> <br /></strong></p> <p dir="ltr">About Our Guest:</p> <p dir="ltr">Heidi Yarger is founder & creative director of Spitfiregirl, an award-winning agency for visionaries, leaders and doers ready to take the next step. Using brand strategy and thoughtful design, Heidi & her team help authors go beyond traditional book marketing to help them show up and show out online - creating a personal brand that will serve you before, and long after your book launch.</p> <p><strong> </strong></p> <p dir="ltr">Website: <a href= "https://spitfiregirldesign.com/">https://spitfiregirldesign.com</a></p> <p dir="ltr">Instagram: <a href= "https://www.instagram.com/thespitfiregirl">https://www.instagram.com/thespitfiregirl</a></p> <p dir="ltr">Linkedin: <a href= "https://www.linkedin.com/in/heidiyarger/Pinterest"></a><a href= "https://www.linkedin.com/in/heidiyarger/%5C">https://www.linkedin.com/in/heidiyarger/</a></p> <p dir="ltr">Pinterest: <a href= "https://www.pinterest.com/thespitfiregirl/">https://www.pinterest.com/thespitfiregirl/</a></p> <p><strong> </strong></p> <p dir="ltr">LINK TO FULL EPISODE (RAW) TRANSCRIPT:</p> <p dir="ltr"><a href= "https://docs.google.com/document/d/1FCblgRDIqFxQgH85Js-F11LP_LJyo4JzrjXxFEDmq20/edit?usp=sharing"> https://docs.google.com/document/d/1FCblgRDIqFxQgH85Js-F11LP_LJyo4JzrjXxFEDmq20/edit?usp=sharing</a></p>
168 total episodes available with 14 transcripts
Recent guests on Write Publish Market
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Hailey Dale
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Erin Ollila
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Robbie Samuels
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Kim Stewart
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Frequently asked questions
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- What is Write Publish Market?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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