The stories behind the brand decisions that shouldn't have worked - but did.
Every beloved brand has a few defining moments that made no logical sense… until they changed everything.
In Wrong on Paper, co-hosts Aaron Fossas and David Salyers go inside original brand stories to uncover the bold, counterintuitive choices that defied conventional wisdom and unlocked lasting emotional connection with an army of raving fans.
ADDO Gathering 2026: Building Remarkable Guest Experiences & Culture with Tim Tassopoulos, former Chick-fil-A President
Tim Tassopoulos,
Former President, Chick-fil-AIn 1977, Tim Tassopoulos began his career at Chick-fil-A as a Restaurant team member. In 1983 Tim joined the Support Center staff as a Business Consultant, and took on the primary responsibility to help solve one of the company’s greatest business challenges – evolving Chick-fil-A Restaurants from a mall concept into free-standing locations. During his tenure at Chick-fil-A, Tim served as Director of Field Operations, Vice President of Operations, Senior Vice President of Operations, and Executive Vice President of Operations.In 2016, Tim was appointed President and Chief Operating Officer and led the company’s senior leadership team, the Executive Committee. Tim retired from Chick-fil-A in December 2023, after 46 years of service.
27 Jul 2026
ADDO Gathering 2026: Wrong on Paper with David Salyers and Aaron Fossas
Co-hosted by Aaron Fossas (VP, ADDO) and David Salyers (Former VP of Marketing, Growth and Hospitality at Chick-fil-A), Wrong on Paper is a conversational storytelling podcast for the Courageously Counterintuitive.The premise is simple: we tell the true stories of business ideas that looked “wrong on paper” at the time - strategies that seemed naive, risky, inefficient, or downright dumb - but ended up proving to be strategically brilliant, creating disproportionate long-term success.Every beloved brand has a few defining moments that made no logical sense on paper… until they changed everything.
6 Jul 2026
ADDO Gathering 2026: Emotion as Storytelling Strategy with Nick Sung
Story Artist, Pixar / Airbnb / NetflixNick Sung is an artistic storyteller whose career bridges the cinematic gates of Pixar and the strategic pulse of global brands. With experience as a story artist at Pixar Animation Studios and Netflix, and creative collaborations with Airbnb and Slack, Nick brings rare insight into how deeply felt experiences are built: one frame and one feeling at a time.At Pixar, Nick helped shape major films through storyboarding. His work is credited on titles like Ratatouille and Cars 2. At Airbnb, he led a strategic storyboarding initiative named “Project Snow White,” visualizing emotionally resonant moments in the guest and host journeys to align product teams around what people truly feel when they stay at an Airbnb rental.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
9 ratings
Spotify
5.0 / 5
5 ratings
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