Dive into the world of digital advertising with WRP TV. Our team of experts shares valuable insights, strategies, and tips on navigating Amazon ads, Paid Search, and Paid Social. Stay informed and stay ahead of your competition with our in-depth analysis and industry knowledge.
WRP TV Episode 11: How to find Shopify's hidden product feed, and why you still need a product feed app
This episode of WLP TV discusses the limitations of Shopify's product feed and provides solutions for optimising it. The conversation covers topics such as the basic features of the Shopify product feed, the issue of only getting 30 products in the feed, the lack of full URLs for products, and the limitation of only being able to retrieve 250 products. The episode also introduces an app called Auto Feed that solves these problems and offers three key features: title optimiser, product categories, and custom labels. The host emphasises the importance of optimising the product feed for better sales on Google Ads.
17 May 2024
WRP TV Episode 10: How to set up enhanced conversions for Google Ads in Shopify
In this episode, the team discuss how to set up enhanced conversions in Google Ads and Shopify. Enhanced conversions are becoming essential for accurate attribution in the cookie-less world of digital marketing. They walk through the steps of setting up a new conversion goal in Google Ads and adding the necessary tracking code in Shopify. They emphasize the importance of having the Google tag implemented on the checkout page and provide a template for the code that includes the additional data sections required for enhanced conversions. Overall, the process is straightforward and can be done without developer involvement.
10 May 2024
WRP TV Episode 9: Top 3 tips to get the most out of Performance Max
In today's episode the team take you through the top 3 tips to make sure you maximise the effectiveness of Google's Performance Max format
3 May 2024
WRP TV Episode 8: Power up your PPC campaigns with value based bidding
This week the team discussed why you should use value-based bidding in your Google ads campaigns to drive more conversions and a more efficient campaign
26 Apr 2024
WRP TV Episode 7: The Pitfalls of Google's Performance Max
In this episode, Gary Reid is joined by Lucy and Jen to discuss Performance Max, an advertising format on Google. They cover topics such as the complexity of performance max, the importance of patience, the timing and planning of campaigns, the need for conversions and volume, the use of audience signals and assets, and the available bidding strategies. They also touch on the limitations of performance max, such as the lack of transparency and control, and the reliance on scripts for data insights.
26 Apr 2024
WRP TV Episode 6: How to structure your Amazon brand store for success
In this weeks episode Gary, Jen and Lucy discuss the important elements that make your Amazon brand store successful.
26 Apr 2024
WRP TV Episode 5: A 7-point checklist to ensure your Amazon Products are Retail Ready
In this episode, Gary, Lucy & Jen discuss the importance of getting products retail ready on Amazon and provide a checklist of key elements to optimize. The main topics covered include product titles, product descriptions and bullet points, images, customer reviews and star ratings, inventory management, winning the buy box, and enhanced brand content. The hosts emphasize the impact of retail readiness on sales and the effectiveness of advertising campaigns.
26 Apr 2024
WRP TV Episode 4: How our automated alerts can save you hours every day
We are Polymer's alert system, part of Polymetrics, that WRP runs for clients and is available in our in-house packages. We discuss the importance of these alerts, the challenge of checking platforms manually daily, and how not checking the platforms can impact the performance of an account
26 Apr 2024
WRP TV Episode 3 Battling for the buy box on Amazon
In episode 3 of WRP TV the team discusses how easy it can be to lose the buy box on a product page of Amazon and the impact that will have. We also talk through some simple checks to see if you can rectify the situation and get the buy box back.
26 Apr 2024
WRP TV Episode 2 How to use Amazon Ads and competitor products to find new customers
In episode 2 of WRP TV the team at We are Polymer take you through some simple steps to identify potential competitor products you could use in your Amazon Ads strategy.
26 Apr 2024
WRP TV Episode 1: A retailers guide to setting up Amazon Ads
The WRP team take you through the basics of why Amazon is important and some of the different ways you can set up shop on the Amazon marketplace.
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