Podcast Overview
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><img data-key="0" src="http://imagev2.xmcdn.com/storages/12f7-audiofreehighqps/82/EE/CMCoOSIDwcGwABTd0wB2ZArb.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/12f7-audiofreehighqps/82/EE/CMCoOSIDwcGwABTd0wB2ZArb.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/12f7-audiofreehighqps/82/EE/CMCoOSIDwcGwABTd0wB2ZArb.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="522" data-preview="http://imagev2.xmcdn.com/storages/12f7-audiofreehighqps/82/EE/CMCoOSIDwcGwABTd0wB2ZArb.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-preview-width="140" data-preview-height="97" /><br /><img data-key="1" src="http://imagev2.xmcdn.com/storages/57c9-audiofreehighqps/B2/E2/CMCoOR4DwcHFAGje7AB2ZBA3.JPG!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/57c9-audiofreehighqps/B2/E2/CMCoOR4DwcHFAGje7AB2ZBA3.JPG?op_type=0" data-large="http://imagev2.xmcdn.com/storages/57c9-audiofreehighqps/B2/E2/CMCoOR4DwcHFAGje7AB2ZBA3.JPG!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="500" data-preview="http://imagev2.xmcdn.com/storages/57c9-audiofreehighqps/B2/E2/CMCoOR4DwcHFAGje7AB2ZBA3.JPG!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-preview-width="140" data-preview-height="93" /><img data-key="2" src="http://imagev2.xmcdn.com/storages/bc2f-audiofreehighqps/BC/69/CMCoOR4DwcHsAG_P_wB2ZBrp.JPG!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" 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data-large="http://imagev2.xmcdn.com/storages/cd3b-audiofreehighqps/03/18/CMCoOR4DwcH-AGoPoQB2ZCBg.JPG!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="500" data-preview="http://imagev2.xmcdn.com/storages/cd3b-audiofreehighqps/03/18/CMCoOR4DwcH-AGoPoQB2ZCBg.JPG!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-preview-width="140" data-preview-height="93" /><img data-key="4" src="http://imagev2.xmcdn.com/storages/501b-audiofreehighqps/C0/C1/CMCoOSUDwcIRAHwZAgB2ZCWA.JPG!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/501b-audiofreehighqps/C0/C1/CMCoOSUDwcIRAHwZAgB2ZCWA.JPG?op_type=0" data-large="http://imagev2.xmcdn.com/storages/501b-audiofreehighqps/C0/C1/CMCoOSUDwcIRAHwZAgB2ZCWA.JPG!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="500" data-preview="http://imagev2.xmcdn.com/storages/501b-audiofreehighqps/C0/C1/CMCoOSUDwcIRAHwZAgB2ZCWA.JPG!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-preview-width="140" data-preview-height="93" /><img data-key="5" src="http://imagev2.xmcdn.com/storages/d7ce-audiofreehighqps/BF/17/CMCoOSQDwcL3ABiwXgB2ZFeo.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/d7ce-audiofreehighqps/BF/17/CMCoOSQDwcL3ABiwXgB2ZFeo.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/d7ce-audiofreehighqps/BF/17/CMCoOSQDwcL3ABiwXgB2ZFeo.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="562" data-preview="http://imagev2.xmcdn.com/storages/d7ce-audiofreehighqps/BF/17/CMCoOSQDwcL3ABiwXgB2ZFeo.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-preview-width="140" data-preview-height="105" />吴文山</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">天津工业大学品牌学客座教授</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">中国工艺美术协会会员</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">中央电视台铁壶文化推广人</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">渡和堂品牌创始人</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">广州文山设计公司创始人</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">品牌策划近30年，主张“一为和，和为美”品牌策划理念，以此建立了文山品牌的道法术器的系统化理论，擅长中国传统文化延伸产品的品牌打造。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">自有渡和堂品牌运营中国市场八年，近200家连锁。</p><span><br /></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">“一为和何为美”品牌策划理论创始人，近30年的商业品牌策划与设计经历，自我实践品牌【渡和堂】被央视作为传统文化衍生品牌的典范。中国工艺美术协会高级会员，中国陈设设计最高奖获得者，天津工业大学品牌学顾问教授。</p><span><br /></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>本课程是人性化角度认知和塑造品牌的基本规律性讲解，由浅入深，循序渐进，适合品牌从业人员，视觉设计，产品设计以及连锁化品牌创业人员作为素质型课程来听。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>由于是大学课堂的现场录音，并未剪辑，错漏之处请方家指正并包涵。</span></p><span><br /></span>
Language
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Publishing Since
9/23/2020
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Recent Episodes
January 28, 2021
形式美法则——吴文山
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">自从1750年鲍姆加登的【美学】问世，美学作为一门专门学科至今也就200多年，而作为美的哲学的应用具体的领域之前，形式美的法则却是过度的知识，再往下就是三大构成：平面，立体，色彩构成，在包豪斯创建这构成学时，其实还有一个空间构成，再往下就是具体专业的设计和应用了，我把这“美学——形式美的法则——三大构成——具体专业”四大块知识分层表达成“道——法——术——器”好让同学们理解它是四个不同的的维度，由上至下，从无用到有用，从抽象到具体。由此看来，形式美法则也算是设计师的素质型知识，不是技能型知识，这是这堂课开宗明义的告白。本堂课是给5个不同专业的大一设计专业学生的讲座，手机录音，由于中间没留意，尾部没录完整，且传上，随意听听吧。 </p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"> ——吴文山 2021.1.28<br /><img data-key="0" src="http://imagev2.xmcdn.com/storages/8828-audiofreehighqps/4F/99/CMCoOSID6H74AApFAgCA_G5d.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/8828-audiofreehighqps/4F/99/CMCoOSID6H74AApFAgCA_G5d.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/8828-audiofreehighqps/4F/99/CMCoOSID6H74AApFAgCA_G5d.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="421.9570107473132" data-preview="http://imagev2.xmcdn.com/storages/8828-audiofreehighqps/4F/99/CMCoOSID6H74AApFAgCA_G5d.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="78.7653086728318" /><br /><img data-key="1" src="http://imagev2.xmcdn.com/storages/80fd-audiofreehighqps/C5/84/CMCoOR4D6H8GAAkpYgCA_Hlg.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/80fd-audiofreehighqps/C5/84/CMCoOR4D6H8GAAkpYgCA_Hlg.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/80fd-audiofreehighqps/C5/84/CMCoOR4D6H8GAAkpYgCA_Hlg.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="421.9570107473132" data-preview="http://imagev2.xmcdn.com/storages/80fd-audiofreehighqps/C5/84/CMCoOR4D6H8GAAkpYgCA_Hlg.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="78.7653086728318" /><img data-key="2" src="http://imagev2.xmcdn.com/storages/cc15-audiofreehighqps/FB/16/CMCoOScD6H8XAAVzsQCA_IYj.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/cc15-audiofreehighqps/FB/16/CMCoOScD6H8XAAVzsQCA_IYj.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/cc15-audiofreehighqps/FB/16/CMCoOScD6H8XAAVzsQCA_IYj.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="422.0625" data-preview="http://imagev2.xmcdn.com/storages/cc15-audiofreehighqps/FB/16/CMCoOScD6H8XAAVzsQCA_IYj.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="78.785" /><img data-key="3" src="http://imagev2.xmcdn.com/storages/2593-audiofreehighqps/5A/C4/CMCoOSUD6H8kAAadxgCA_I_Y.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/2593-audiofreehighqps/5A/C4/CMCoOSUD6H8kAAadxgCA_I_Y.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/2593-audiofreehighqps/5A/C4/CMCoOSUD6H8kAAadxgCA_I_Y.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="421.9570107473132" data-preview="http://imagev2.xmcdn.com/storages/2593-audiofreehighqps/5A/C4/CMCoOSUD6H8kAAadxgCA_I_Y.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="78.7653086728318" /><img data-key="4" src="http://imagev2.xmcdn.com/storages/4230-audiofreehighqps/FE/49/CMCoOSED6H9QAAkW-wCA_LAc.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/4230-audiofreehighqps/FE/49/CMCoOSED6H9QAAkW-wCA_LAc.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/4230-audiofreehighqps/FE/49/CMCoOSED6H9QAAkW-wCA_LAc.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="421.875" data-preview="http://imagev2.xmcdn.com/storages/4230-audiofreehighqps/FE/49/CMCoOSED6H9QAAkW-wCA_LAc.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="78.75" /><img data-key="5" src="http://imagev2.xmcdn.com/storages/264f-audiofreehighqps/2D/07/CMCoOSMD6H9iAAZGjgCA_L5Y.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/264f-audiofreehighqps/2D/07/CMCoOSMD6H9iAAZGjgCA_L5Y.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/264f-audiofreehighqps/2D/07/CMCoOSMD6H9iAAZGjgCA_L5Y.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="421.875" data-preview="http://imagev2.xmcdn.com/storages/264f-audiofreehighqps/2D/07/CMCoOSMD6H9iAAZGjgCA_L5Y.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="78.75" /><img data-key="6" src="http://imagev2.xmcdn.com/storages/7ec9-audiofreehighqps/C4/D1/CMCoOSID6H97AA7aiQCA_NK1.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/7ec9-audiofreehighqps/C4/D1/CMCoOSID6H97AA7aiQCA_NK1.jpg?op_type=0" 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data-preview="http://imagev2.xmcdn.com/storages/9e12-audiofreehighqps/A2/EC/CMCoOSQD6H-MABI9WQCA_N-O.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="78.75" /><img data-key="8" src="http://imagev2.xmcdn.com/storages/a3ed-audiofreehighqps/BF/76/CMCoOSMD6H-cAAsCxACA_Owt.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/a3ed-audiofreehighqps/BF/76/CMCoOSMD6H-cAAsCxACA_Owt.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/a3ed-audiofreehighqps/BF/76/CMCoOSMD6H-cAAsCxACA_Owt.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="421.76955761059736" data-preview="http://imagev2.xmcdn.com/storages/a3ed-audiofreehighqps/BF/76/CMCoOSMD6H-cAAsCxACA_Owt.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="78.73031742064484" /><img data-key="9" src="http://imagev2.xmcdn.com/storages/2fbc-audiofreehighqps/B7/8A/CMCoOR8D6H-qAAaI7QCA_PXM.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/2fbc-audiofreehighqps/B7/8A/CMCoOR8D6H-qAAaI7QCA_PXM.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/2fbc-audiofreehighqps/B7/8A/CMCoOR8D6H-qAAaI7QCA_PXM.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="421.9570107473132" data-preview="http://imagev2.xmcdn.com/storages/2fbc-audiofreehighqps/B7/8A/CMCoOR8D6H-qAAaI7QCA_PXM.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="78.7653086728318" /><img data-key="10" src="http://imagev2.xmcdn.com/storages/7c77-audiofreehighqps/6D/8A/CMCoOScD6H-7ABByLgCA_QMq.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/7c77-audiofreehighqps/6D/8A/CMCoOScD6H-7ABByLgCA_QMq.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/7c77-audiofreehighqps/6D/8A/CMCoOScD6H-7ABByLgCA_QMq.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="422.0625" data-preview="http://imagev2.xmcdn.com/storages/7c77-audiofreehighqps/6D/8A/CMCoOScD6H-7ABByLgCA_QMq.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="78.785" /><img data-key="11" src="http://imagev2.xmcdn.com/storages/e0f6-audiofreehighqps/61/19/CMCoOSYD6H_LACCfnwCA_Q7L.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/e0f6-audiofreehighqps/61/19/CMCoOSYD6H_LACCfnwCA_Q7L.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/e0f6-audiofreehighqps/61/19/CMCoOSYD6H_LACCfnwCA_Q7L.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="421.9570107473132" data-preview="http://imagev2.xmcdn.com/storages/e0f6-audiofreehighqps/61/19/CMCoOSYD6H_LACCfnwCA_Q7L.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="78.7653086728318" /><img data-key="12" src="http://imagev2.xmcdn.com/storages/e595-audiofreehighqps/82/CE/CMCoOSYD6H_dABNNSgCA_RzE.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/e595-audiofreehighqps/82/CE/CMCoOSYD6H_dABNNSgCA_RzE.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/e595-audiofreehighqps/82/CE/CMCoOSYD6H_dABNNSgCA_RzE.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="421.875" data-preview="http://imagev2.xmcdn.com/storages/e595-audiofreehighqps/82/CE/CMCoOSYD6H_dABNNSgCA_RzE.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="78.75" /><br /></p>
December 29, 2020
品牌描述：十大模块（下）
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><img data-key="0" src="http://imagev2.xmcdn.com/storages/dc73-audiofreehighqps/B2/CC/CMCoOScDwO96AAP5pAB2PDCJ.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/dc73-audiofreehighqps/B2/CC/CMCoOScDwO96AAP5pAB2PDCJ.jpeg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/dc73-audiofreehighqps/B2/CC/CMCoOScDwO96AAP5pAB2PDCJ.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="421.875" data-preview="http://imagev2.xmcdn.com/storages/dc73-audiofreehighqps/B2/CC/CMCoOScDwO96AAP5pAB2PDCJ.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="78.75" /><br /><img data-key="1" src="http://imagev2.xmcdn.com/storages/24da-audiofreehighqps/C5/56/CMCoOSYDwO-FAAHl1wB2PDvX.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/24da-audiofreehighqps/C5/56/CMCoOSYDwO-FAAHl1wB2PDvX.jpeg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/24da-audiofreehighqps/C5/56/CMCoOSYDwO-FAAHl1wB2PDvX.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="421.875" data-preview="http://imagev2.xmcdn.com/storages/24da-audiofreehighqps/C5/56/CMCoOSYDwO-FAAHl1wB2PDvX.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="78.75" /><img data-key="2" src="http://imagev2.xmcdn.com/storages/4661-audiofreehighqps/68/D4/CMCoOSYDwO-OAAHnvwB2PESx.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/4661-audiofreehighqps/68/D4/CMCoOSYDwO-OAAHnvwB2PESx.jpeg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/4661-audiofreehighqps/68/D4/CMCoOSYDwO-OAAHnvwB2PESx.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="421.875" data-preview="http://imagev2.xmcdn.com/storages/4661-audiofreehighqps/68/D4/CMCoOSYDwO-OAAHnvwB2PESx.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="78.75" /><img data-key="3" src="http://imagev2.xmcdn.com/storages/7b27-audiofreehighqps/BF/8D/CMCoOSIDwO-VAAEcVAB2PEvU.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/7b27-audiofreehighqps/BF/8D/CMCoOSIDwO-VAAEcVAB2PEvU.jpeg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/7b27-audiofreehighqps/BF/8D/CMCoOSIDwO-VAAEcVAB2PEvU.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="421.875" data-preview="http://imagev2.xmcdn.com/storages/7b27-audiofreehighqps/BF/8D/CMCoOSIDwO-VAAEcVAB2PEvU.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="78.75" /><img data-key="4" src="http://imagev2.xmcdn.com/storages/d2d4-audiofreehighqps/13/91/CMCoOSADwO-bAAE3EQB2PFJB.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/d2d4-audiofreehighqps/13/91/CMCoOSADwO-bAAE3EQB2PFJB.jpeg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/d2d4-audiofreehighqps/13/91/CMCoOSADwO-bAAE3EQB2PFJB.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="421.875" data-preview="http://imagev2.xmcdn.com/storages/d2d4-audiofreehighqps/13/91/CMCoOSADwO-bAAE3EQB2PFJB.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="78.75" /><img data-key="5" src="http://imagev2.xmcdn.com/storages/f67e-audiofreehighqps/E7/0B/CMCoOSMDwO-kAAFNcgB2PFsP.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/f67e-audiofreehighqps/E7/0B/CMCoOSMDwO-kAAFNcgB2PFsP.jpeg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/f67e-audiofreehighqps/E7/0B/CMCoOSMDwO-kAAFNcgB2PFsP.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="421.875" data-preview="http://imagev2.xmcdn.com/storages/f67e-audiofreehighqps/E7/0B/CMCoOSMDwO-kAAFNcgB2PFsP.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="78.75" /><img data-key="6" src="http://imagev2.xmcdn.com/storages/f319-audiofreehighqps/9A/08/CMCoOScDwO-sAAFRMgB2PGPT.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/f319-audiofreehighqps/9A/08/CMCoOScDwO-sAAFRMgB2PGPT.jpeg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/f319-audiofreehighqps/9A/08/CMCoOScDwO-sAAFRMgB2PGPT.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="421.875" data-preview="http://imagev2.xmcdn.com/storages/f319-audiofreehighqps/9A/08/CMCoOScDwO-sAAFRMgB2PGPT.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="78.75" /><img data-key="7" src="http://imagev2.xmcdn.com/storages/1544-audiofreehighqps/82/9E/CMCoOSQDwO-6AAFDnQB2PHGp.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/1544-audiofreehighqps/82/9E/CMCoOSQDwO-6AAFDnQB2PHGp.jpeg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/1544-audiofreehighqps/82/9E/CMCoOSQDwO-6AAFDnQB2PHGp.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="421.875" data-preview="http://imagev2.xmcdn.com/storages/1544-audiofreehighqps/82/9E/CMCoOSQDwO-6AAFDnQB2PHGp.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="78.75" /><img data-key="8" src="http://imagev2.xmcdn.com/storages/7574-audiofreehighqps/16/10/CMCoOScDwO_DAAFgpwB2PHt9.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/7574-audiofreehighqps/16/10/CMCoOScDwO_DAAFgpwB2PHt9.jpeg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/7574-audiofreehighqps/16/10/CMCoOScDwO_DAAFgpwB2PHt9.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="421.875" data-preview="http://imagev2.xmcdn.com/storages/7574-audiofreehighqps/16/10/CMCoOScDwO_DAAFgpwB2PHt9.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="78.75" /><img data-key="9" src="http://imagev2.xmcdn.com/storages/1c6d-audiofreehighqps/F2/C7/CMCoOSMDwO_OAAEoDgB2PIY2.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/1c6d-audiofreehighqps/F2/C7/CMCoOSMDwO_OAAEoDgB2PIY2.jpeg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/1c6d-audiofreehighqps/F2/C7/CMCoOSMDwO_OAAEoDgB2PIY2.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="421.875" data-preview="http://imagev2.xmcdn.com/storages/1c6d-audiofreehighqps/F2/C7/CMCoOSMDwO_OAAEoDgB2PIY2.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="78.75" /><img data-key="10" src="http://imagev2.xmcdn.com/storages/f391-audiofreehighqps/45/6E/CMCoOScDwO_XAAEz5gB2PI4S.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/f391-audiofreehighqps/45/6E/CMCoOScDwO_XAAEz5gB2PI4S.jpeg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/f391-audiofreehighqps/45/6E/CMCoOScDwO_XAAEz5gB2PI4S.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="421.875" data-preview="http://imagev2.xmcdn.com/storages/f391-audiofreehighqps/45/6E/CMCoOScDwO_XAAEz5gB2PI4S.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="78.75" /><img data-key="11" src="http://imagev2.xmcdn.com/storages/2fde-audiofreehighqps/32/92/CMCoOScDwO_fAAEv0gB2PJcN.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/2fde-audiofreehighqps/32/92/CMCoOScDwO_fAAEv0gB2PJcN.jpeg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/2fde-audiofreehighqps/32/92/CMCoOScDwO_fAAEv0gB2PJcN.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="421.875" data-preview="http://imagev2.xmcdn.com/storages/2fde-audiofreehighqps/32/92/CMCoOScDwO_fAAEv0gB2PJcN.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="78.75" /><img data-key="12" src="http://imagev2.xmcdn.com/storages/fd02-audiofreehighqps/3B/59/CMCoOSMDwO_pAAEb7QB2PKC2.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/fd02-audiofreehighqps/3B/59/CMCoOSMDwO_pAAEb7QB2PKC2.jpeg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/fd02-audiofreehighqps/3B/59/CMCoOSMDwO_pAAEb7QB2PKC2.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="421.875" data-preview="http://imagev2.xmcdn.com/storages/fd02-audiofreehighqps/3B/59/CMCoOSMDwO_pAAEb7QB2PKC2.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="78.75" /><img data-key="13" src="http://imagev2.xmcdn.com/storages/88d3-audiofreehighqps/E4/D9/CMCoOSYDwO_wAAHDgAB2PKgn.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/88d3-audiofreehighqps/E4/D9/CMCoOSYDwO_wAAHDgAB2PKgn.jpeg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/88d3-audiofreehighqps/E4/D9/CMCoOSYDwO_wAAHDgAB2PKgn.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="421.875" data-preview="http://imagev2.xmcdn.com/storages/88d3-audiofreehighqps/E4/D9/CMCoOSYDwO_wAAHDgAB2PKgn.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="78.75" /><img data-key="14" src="http://imagev2.xmcdn.com/storages/6980-audiofreehighqps/66/90/CMCoOSADwO_4AAIyUQB2PLAq.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/6980-audiofreehighqps/66/90/CMCoOSADwO_4AAIyUQB2PLAq.jpeg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/6980-audiofreehighqps/66/90/CMCoOSADwO_4AAIyUQB2PLAq.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="421.875" data-preview="http://imagev2.xmcdn.com/storages/6980-audiofreehighqps/66/90/CMCoOSADwO_4AAIyUQB2PLAq.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="78.75" /><br /></p>
December 29, 2020
品牌描述：十大模块（上）
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;">系统构建品牌话述系统，“十大模块”的内容构建，环环紧扣，因果相生，周密系统，免疫周全，是品牌的基础文案素材建设的总纲。</p>
12 total episodes available
Deep-dive analytics for 吴文山 | 品牌认知与构建
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- What is 吴文山 | 品牌认知与构建?
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><img data-key="0" src="http://imagev2.xmcdn.com/storages/12f7-audiofreehighqps/82/EE/CMCoOSIDwcGwABTd0wB2ZArb.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/12f7-audiofreehighqps/82/EE/CMCoOSIDwcGwABTd0wB2ZArb.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/12f7-audiofreehighqps/82/EE/CMCoOSIDwcGwABTd0wB2ZArb.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="522" data-preview="http://imagev2.xmcdn.com/storages/12f7-audiofreehighqps/82/EE/CMCoOSIDwcGwABTd0wB2ZArb.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-preview-width="140" data-preview-height="97" /><br /><img data-key="1" src="http://imagev2.xmcdn.com/storages/57c9-audiofreehighqps/B2/E2/CMCoOR4DwcHFAGje7AB2ZBA3.JPG!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/57c9-audiofreehighqps/B2/E2/CMCoOR4DwcHFAGje7AB2ZBA3.JPG?op_type=0" data-large="http://imagev2.xmcdn.com/storages/57c9-audiofreehighqps/B2/E2/CMCoOR4DwcHFAGje7AB2ZBA3.JPG!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="500" data-preview="http://imagev2.xmcdn.com/storages/57c9-audiofreehighqps/B2/E2/CMCoOR4DwcHFAGje7AB2ZBA3.JPG!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-preview-width="140" data-preview-height="93" /><img data-key="2" src="http://imagev2.xmcdn.com/storages/bc2f-audiofreehighqps/BC/69/CMCoOR4DwcHsAG_P_wB2ZBrp.JPG!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/bc2f-audiofreehighqps/BC/69/CMCoOR4DwcHsAG_P_wB2ZBrp.JPG?op_type=0" data-large="http://imagev2.xmcdn.com/storages/bc2f-audiofreehighqps/BC/69/CMCoOR4DwcHsAG_P_wB2ZBrp.JPG!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="500" data-preview="http://imagev2.xmcdn.com/storages/bc2f-audiofreehighqps/BC/69/CMCoOR4DwcHsAG_P_wB2ZBrp.JPG!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-preview-width="140" data-preview-height="93" /><img data-key="3" src="http://imagev2.xmcdn.com/storages/cd3b-audiofreehighqps/03/18/CMCoOR4DwcH-AGoPoQB2ZCBg.JPG!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/cd3b-audiofreehighqps/03/18/CMCoOR4DwcH-AGoPoQB2ZCBg.JPG?op_type=0" data-large="http://imagev2.xmcdn.com/storages/cd3b-audiofreehighqps/03/18/CMCoOR4DwcH-AGoPoQB2ZCBg.JPG!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="500" data-preview="http://imagev2.xmcdn.com/storages/cd3b-audiofreehighqps/03/18/CMCoOR4DwcH-AGoPoQB2ZCBg.JPG!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-preview-width="140" data-preview-height="93" /><img data-key="4" src="http://imagev2.xmcdn.com/storages/501b-audiofreehighqps/C0/C1/CMCoOSUDwcIRAHwZAgB2ZCWA.JPG!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/501b-audiofreehighqps/C0/C1/CMCoOSUDwcIRAHwZAgB2ZCWA.JPG?op_type=0" data-large="http://imagev2.xmcdn.com/storages/501b-audiofreehighqps/C0/C1/CMCoOSUDwcIRAHwZAgB2ZCWA.JPG!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="500" data-preview="http://imagev2.xmcdn.com/storages/501b-audiofreehighqps/C0/C1/CMCoOSUDwcIRAHwZAgB2ZCWA.JPG!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-preview-width="140" data-preview-height="93" /><img data-key="5" src="http://imagev2.xmcdn.com/storages/d7ce-audiofreehighqps/BF/17/CMCoOSQDwcL3ABiwXgB2ZFeo.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/d7ce-audiofreehighqps/BF/17/CMCoOSQDwcL3ABiwXgB2ZFeo.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/d7ce-audiofreehighqps/BF/17/CMCoOSQDwcL3ABiwXgB2ZFeo.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="562" data-preview="http://imagev2.xmcdn.com/storages/d7ce-audiofreehighqps/BF/17/CMCoOSQDwcL3ABiwXgB2ZFeo.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-preview-width="140" data-preview-height="105" />吴文山</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">天津工业大学品牌学客座教授</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">中国工艺美术协会会员</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">中央电视台铁壶文化推广人</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">渡和堂品牌创始人</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">广州文山设计公司创始人</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">品牌策划近30年，主张“一为和，和为美”品牌策划理念，以此建立了文山品牌的道法术器的系统化理论，擅长中国传统文化延伸产品的品牌打造。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">自有渡和堂品牌运营中国市场八年，近200家连锁。</p><span><br /></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">“一为和何为美”品牌策划理论创始人，近30年的商业品牌策划与设计经历，自我实践品牌【渡和堂】被央视作为传统文化衍生品牌的典范。中国工艺美术协会高级会员，中国陈设设计最高奖获得者，天津工业大学品牌学顾问教授。</p><span><br /></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>本课程是人性化角度认知和塑造品牌的基本规律性讲解，由浅入深，循序渐进，适合品牌从业人员，视觉设计，产品设计以及连锁化品牌创业人员作为素质型课程来听。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>由于是大学课堂的现场录音，并未剪辑，错漏之处请方家指正并包涵。</span></p><span><br /></span> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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