Welcome to X:30, where digital leaders like you get the insights they need without the fluff. In just 30 minutes, we break down the complexities of tomorrow’s technologies into actionable strategies you can use today. If you’re making big decisions in eCommerce, marketing or digital strategy, X:30 is your go-to for staying ahead. No jargon, just straight talk that keeps you in the know.
X:30 - Expert Half-Hour
Claim This Podcastby Youwe
5.0(5 reviews)
29 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇬🇧
44
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality75
Social0
YouTube0
Engagement32
Podcast Overview
Welcome to X:30, where digital leaders like you get the insights they need without the fluff. In just 30 minutes, we break down the complexities of tomorrow’s technologies into actionable strategies you can use today. If you’re making big decisions in eCommerce, marketing or digital strategy, X:30 is your go-to for staying ahead. No jargon, just straight talk that keeps you in the know.
Language
🇺🇲
Publishing Since
8/13/2024
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44
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality75
Social0
YouTube0
Engagement32
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10
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excellent
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Recent Episodes
March 19, 2026
Humans of Youwe: Diana, CFO, on people-first leadership, AI in finance, and breaking the mould
<p>In this episode, Helene sits down with Diana van Lambalgen, CFO at Youwe.</p><p>Diana shares why she started her role by focusing on people before touching a single process, how Youwe replaced a €40,000 accountant quote with four hours of AI-assisted work, and why she believes finance teams should stop being "the silent people in the corner."</p><p>She also opens up about being a woman in a male-dominated executive space, the challenge of finding female role models in finance, and how she balances an executive MBA, painting, and yoga while steering a multi-country agency.</p><p><br></p><p><strong>Topics covered:</strong></p><ul><li>Redefining the CFO role beyond numbers</li></ul><ul><li>AI in financial reporting</li></ul><ul><li>Building stability without sacrificing innovation</li></ul><ul><li>Women in finance leadership</li></ul><ul><li>Work-life balance as a senior executive</li></ul>
February 26, 2026
Humans of Youwe: Tjitte, Chief Growth Officer on AI, the Future of Digital and Finding the Middle Ground
<p>What does a Chief Growth Officer actually do (hint: it doesn't have much to do with spreadsheets)?</p><p><br></p><p>In this episode, Helene sits down with Youwe’s Chief Growth Officer, Tjitte, to explore what growth in digital really means in 2026. We chat about the flattening of eCommerce hype to the real value of AI in day-to-day operations.</p><p><br></p><p>We talk about:</p><ul><li><p>Why “innovation” is often misunderstood</p></li><li><p>Where AI genuinely adds value today and where it doesn’t</p></li><li><p>The shift from growth in headcount to growth in impact</p></li><li><p>Why end-to-end AI ownership still isn’t fully there (yet)</p></li><li><p>The future of hyper-personalised digital environments</p></li></ul>
August 28, 2025
Scalability & Innovation: Future-Proofing Your Shopify-Centric Stack
<p>Part 4</p><p>In the final session of this X:30 series, we looked to the future—focusing on scalability, innovation, and future-proofing your eCommerce stack. Shopify and dotdigital shared how their platforms support brands not just during peak performance moments like Black Friday, but also through flexible, API-first infrastructure that enables long-term growth. From developer experience to predictive analytics and omnichannel expansion, this session unpacked what it takes to stay competitive and customer-focused in an evolving commerce landscape.</p><p>Key takeaways:</p><ul><li>Built for scale: Shopify’s global infrastructure supports over 40,000 checkouts per minute, with dynamic bandwidth allocation and deep performance monitoring—making downtime a thing of the past.</li><li>Modular growth: dotdigital enables merchants to start small and scale quickly by bolting on additional channels, increasing data capacity, and integrating APIs as needs evolve.</li></ul><ul><li>Conversational commerce & new channels: Both platforms are investing in messaging tools like WhatsApp and live chat to meet customers where they are—social commerce and real-time interactions included.</li></ul><ul><li>Developer-first innovation: Shopify is improving GraphQL APIs and developer tooling to ensure agencies and brands can build and innovate faster without friction.</li></ul><ul><li>Predictive analytics with purpose: The focus is shifting from just accessing data to making it usable—powering proactive customer journeys and decision-making.</li><li>Unified data powers the future: With every channel and customer touchpoint feeding into a single source of truth, brands can deliver personalization, relevance, and loyalty at scale.</li></ul><ul><li>Customer-centered mindset: The future of marketing isn’t about pushing products—it's about using data to deliver value, build trust, and strengthen customer relationships.</li></ul><p>Whether you're scaling fast or building for the long term, this session underscored that the smartest stack is one that evolves with your business.</p>
29 total episodes available
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Frequently asked questions
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- What is X:30 - Expert Half-Hour?
- How often does this podcast release new episodes?
This podcast updates weekly.
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This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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