行銷背後的邏輯
Claim This Podcastby Zac, 金太映
Podcast Overview
<p>你是品牌公司行銷？行銷人？自媒體人？不管哩係叨味郎 <br />加入聽眾家族，與我們暢聊行銷背後的邏輯/聽聽那些背後的鬼故事 <br />鼻在一個人孤單十八般武藝，練好練滿練出個個精氣神 <br /> <br />Facebook 搜尋行銷工程台灣 <br />Instagram：mktlogic / 行銷背後的邏輯 <br />程式專欄文章：https://blog.codeformarketing.co/ <br />聯繫我們：codeformarketing@gmail.com <br /> <br/>Powered by <a href="https://firstory.me/zh">Firstory Hosting</a></p>
Language
🇨🇳
Publishing Since
10/1/2020
1 verified contact email on file for 行銷背後的邏輯
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
Recent Episodes
December 21, 2025
EP 92 2 兆台幣的豪賭！Netflix 買下華納：這是「影視帝國」的誕生，還是崩壞的開始？
<p><strong>EP 92 2 兆台幣的豪賭！Netflix 買下華納：這是「影視帝國」的誕生，還是崩壞的開始？</strong> <br /> <br />Netflix 掏出驚人 2 兆天價，將擁有哈利波特、DC 宇宙的華納兄弟收編麾下！ <br />這不只是單純的買賣，更是為了終結內容焦慮、打造「超級 IP 護城河」的豪賭。本集拆解這樁史上最強併購案：究竟 Netflix 圖的是什麼？ <br />當矽谷演算法遇上好萊塢百年招牌，影視版圖將迎來怎樣的翻天覆地？ <br /> <br />關於我們： <br />Facebook 搜尋行銷工程台灣 <br />Instagram：<a href="https://www.instagram.com/mktlogic/" target="_blank">mktlogic / 行銷背後的邏輯</a> <br />聯繫我們：codeformarketing@gmail.com</p> <br /> <br/>Powered by <a href="https://firstory.me/zh">Firstory Hosting</a>
December 12, 2025
EP 91 全聯 30 億能買回信任嗎？從「斷聯行動」看零售巨頭的傲慢與代價
<p> 全聯變了？近期爆發的「標價爭議」與網友發起的「斷聯行動」，讓這家台灣零售龍頭陷入前所未有的信任危機。 <br /> <br />面對排山倒海的負評，全聯小編為何集體噤聲？董事長宣佈砸下 30 億更換「電子價卡」，究竟是解決問題的解藥，還是轉移焦點的障眼法？ <br />本集我們不只聊八卦，更要以專業視角深度拆解： 🔥 <strong>為何全聯敢採取「冷處理」策略？這是強者的自信還是傲慢？</strong> 🔥 <strong>從「親民鄰居」到「通路巨獸」，品牌人設崩壞的真正原因。</strong> 🔥 <strong>30 億元的數位轉型，真能修補破裂的消費者關係嗎？</strong> <br />當壟斷成為底氣，消費者的憤怒還有用嗎？點擊收聽，帶你聽懂這次炎上事件背後的商業邏輯。 <br /> <br />關於我們： <br />Facebook 搜尋行銷工程台灣 <br />Instagram：<a href="https://www.instagram.com/mktlogic/" target="_blank">mktlogic / 行銷背後的邏輯</a> <br />聯繫我們：codeformarketing@gmail.com <br /></p> <br /> <br/>Powered by <a href="https://firstory.me/zh">Firstory Hosting</a>
July 7, 2025
EP 90 如何辨識「假數位遊民」？從迷思到策略落地的轉化思考
This episode explores the concept of "fake digital nomads" in marketing, examining why flashy appearances don't always translate to real results and offering principles for effective marketing decisions.
152 total episodes available
Similar Podcasts
Discover related shows you might enjoy
銷波快 ｜ 一個圍繞在行銷Marketing 的隨便亂聊電台
Jayden & Lucas & Chair
思維槓桿
米克 x 麥可
斜槓先修班
Joanne
下一本讀什麼？
閱讀前哨站 瓦基
大人的Small Talk
大人學
哇賽心理學
哇賽心理學
請聽，哈佛管理學！
哈佛商業評論
熱情實驗室Passion Lab
Passion
閱讀越好
蔡祐吉
阿金！人生進化中
Kim
航海王的富人學
美股航海王．傑克．史派羅
劉軒的How to人生學
劉軒 & 軒言文創SoundShine
吳淡如人生實用商學院
吳淡如
行銷筆記 Marketing Handbook by Ellie
Unknown author
頭家校院 Headhome University
頭家校院
Deep-dive analytics for 行銷背後的邏輯
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is 行銷背後的邏輯?
<p>你是品牌公司行銷？行銷人？自媒體人？不管哩係叨味郎 <br />加入聽眾家族，與我們暢聊行銷背後的邏輯/聽聽那些背後的鬼故事 <br />鼻在一個人孤單十八般武藝，練好練滿練出個個精氣神 <br /> <br />Facebook 搜尋行銷工程台灣 <br />Instagram：mktlogic / 行銷背後的邏輯 <br />程式專欄文章：https://blog.codeformarketing.co/ <br />聯繫我們：codeformarketing@gmail.com <br /> <br/>Powered by <a href="https://firstory.me/zh">Firstory Hosting</a></p> - How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
Legal Disclaimer
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.