We examine the positioning strategies of successful companies to see what we can learn.
xPositioning
Claim This Podcastby with Thom Iddon-Escalante
5 episodes
Updated Daily
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Podcast Overview
We examine the positioning strategies of successful companies to see what we can learn.
Language
🇺🇲
Publishing Since
5/11/2022
1 verified contact email on file for xPositioning
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Recent Episodes
August 5, 2022
#5 How to position a peer-to-peer community - with Daniel Nackovski & Thomas Sjöberg, Founders of SaaS Nordic
<p>How do you position a peer-to-peer community? Where do you start?</p> <ul> <li>You don't need to be a celebrity in your space, but you do need to know your domain, intimately.</li> <li>Differentiation is so important. Why join a community when one exists that already meets your need? </li> <li>You need a critical mass of interested people willing to jump onboard in the first days.</li> <li>Content is king (or queen!). To keep people coming back you need to keep them interested, stimulated, learning.</li> </ul>
June 27, 2022
#4 How to create a category - with Frida Ahrenby, CMO @ GetAccept
<p>Category creation is the biggest positioning play out there. But how do you actually do it? Frida provides a solid 5-point plan: </p> <ol> <li>Get absolutely aligned on the category you want to create internally.</li> <li>Get external prof your category concept makes sense. Speak with your customers. Get references. </li> <li>Become the thought-leader within the category you're creating. You need to be top of mind and top of search.</li> <li>Work together with a third-party like G2 or Gartner to get that critical industry recognition (NB. This is not easy!)</li> <li>Build a community around the category to help it thrive and provide a source of new ideas.</li> </ol> <p>GetAccept are succeeding with 1-4 and now they're considering how to approach 5. Check out the episode for a far more thorough breakdown.</p>
June 10, 2022
#3 Customer happiness as a key differentiator - with Mimmi Arndt, CMO @ Teamtailor
<p>"You've $100 to spend on ads. What would you do with it?" Mimmi's first reaction was to spend it on existing customers. And that pretty well encapsulates Teamtailor's core positioning: they differentiate themselves through their obsession with a great customer experience. That's the secret sauce behind the word of mouth that's helped this relatively small Stockholm startup land in 100 markets in record time, and with consistently strong reviews.</p>
5 total episodes available
Deep-dive analytics for xPositioning
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- What is xPositioning?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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