by Fox Agency
XTech, curated and produced by Fox Agency. Listen in as host and technology expert Debbie Forster MBE is joined by some of the sharpest minds in their fields, who gather to explore the latest tech industry breakthroughs. Tune in to a podcast full of inspiration and insight into the trends shaping our world.
Language
🇺🇲
Publishing Since
2/16/2023
See how your podcast performs across key metrics
Recommendations available
Unlock the full report to see detailed tips
Recommendations available
Unlock the full report to see detailed tips
Unlock comprehensive insights including:
See how your show performs across every key metric
High authority scores make your podcast more attractive to industry leaders and influencers who want to appear on credible shows.
Sponsors look for podcasts with proven authority and engagement. Your score demonstrates your podcast's value to potential partners.
Understanding your strengths and weaknesses helps you make data-driven decisions to expand your listener base effectively.
Verified contact details for this show aren't on file yet — sign up to get notified when they land.
June 17, 2026
<p>“LLMs are already shortlisting industrial vendors before sales are contacted. The next development will be AI agents doing the evaluation, the comparative piece and even the recommending.” </p><p>For Karen Guyer, Lead Consultant of Industry and Connectivity here at Fox Agency, the future promises huge and exciting changes to B2B marketing, as AI brings its considerable weight to bear on the client journey. But that’s not the only seismic development that’s underway in industry marketing. </p><p>In this new episode of XTech XTRA, Karen sits down with Debbie Forster MBE to discuss the many transformations taking place – from AI gatekeeping to ensuring marketing behaves more like an integrated system and less like a product portfolio, and why boardrooms need to start valuing marketing's role just as much as engineering performance. </p><p>Join the conversation and listen to Karen’s predictions, insights and sage advice – including shifting to outcome-based language in tenders, and why technology must support your brand vision and never the other way around. </p>
May 20, 2026
<p>"You need to have faith. Demonstrating what comms does as a commercial exercise is beyond incredibly difficult."</p><p>Comms is changing fast - but the real challenge isn’t new channels or trends. It’s knowing what’s actually worth saying.</p><p>In this episode, Alex Hammond, Head of Communications at Nuvei, joins Debbie Forster MBE to unpack the shifting role of communications in a world moving beyond SEO. From his unconventional path via poker tournaments to leading comms at Nuvei, Alex shares why the best stories don’t start with messaging - they start with genuine interest.</p><p>They explore the tension between brand and performance, and why proving the value of comms is still so difficult. As GEO reshapes visibility, Alex explains why earned media and external authority are back in focus. They dive into a changing media landscape where audiences are increasingly fragmented - but creativity is still the best way to achieve cut-through.</p>
April 9, 2026
<p>"A lot of what marketing and communications involves is building trust across the board, internally with customers, and then not violating that trust."</p><p>For Sean Ferguson, Director of Corporate Marketing and Communications at Securonix, credibility is the most valuable currency in cybersecurity marketing. In an industry dominated by large vendors and an ongoing game of buzzword bingo, Sean explains why demonstrating real proof, collaborating with trusted partners, and engaging with practitioners are the true differentiators.</p><p></p><p>Sean joins Debbie Forster MBE in this episode of the XTech podcast to unpack how smaller players in the game can create their own brand footprint, how ROI and performance metrics reinforce authority, and why consistent, authentic messaging is more effective than amplifying fear.</p><p></p><p>Join the conversation and listen to Sean's insights on finding your niche, building authority, and making trust the cornerstone of every campaign.</p>
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Scott Harkey
Guest
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
XTech, curated and produced by Fox Agency. Listen in as host and technology expert Debbie Forster MBE is joined by some of the sharpest minds in their fields, who gather to explore the latest tech industry breakthroughs.
Tune in to a podcast full of inspiration and insight into the trends shaping our world.
This podcast updates bi-weekly.
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Information about guest appearances is not available.
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.