by 雪倫
Podcast Overview
<p>嗨嗨，我是雪倫！ <br /> <br />本頻道為行銷工作者的推坑集錦。 <br /> <br />旨在鼓勵聽眾動手嘗試即將崛起的行銷技術或題目。 <br /> <br />每月上架 Podcast 以及不定期電子報👏 <br /> <br />ig: sharon3.14159 <br /> <br />（雪倫非常喜歡數字與諧音梗，所以封面是圓周率pi） <br /> <br/>Powered by <a href="https://firstory.me/zh">Firstory Hosting</a></p>
Language
🇨🇳
Publishing Since
10/7/2023
1 verified contact email on file for 雪倫拍拍
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Recent Episodes
May 15, 2026
EP30 別再當 AI 的工具人啦！聊聊 Claude Cowork 的工作流、把繁瑣的事都丟給 AI 做掉
<p>身為懶人工作流擁護者的雪倫，這次用了 claude cowork 後覺得如獲至寶，請大家務必試試！</p><p>溫馨提醒：cowork是偏盤子的用法，但是慎選模型的話，還是會有不錯的體驗！</p><p>（另一個更懶的是，我開始用語音輸入與AI協作，用講的比較快，耶）</p><ul><li><p>雪倫的 AI 們怎麼分工</p></li><li><p>Claude 桌面版的三個階段</p><ul><li><p>Chat → 你是 AI 的工具人,複製貼上跑流程</p></li><li><p>Cowork → 跟 AI 協作,不用寫程式也能自動</p></li><li><p>Code → AI 幫你寫程式,做小工具、省 Token</p></li></ul></li><li><p>教官自己的案例:用 Claude 修字幕檔</p></li><li><p>Skill 是什麼? 把工作流程存成技能卡、像遊戲王的魔法卡,公式統一、內容可變</p></li><li><p>最有感的進化:排程 + Slack 推播</p></li><li><p>一些省錢建議</p></li><li><p>還是要注意資安：機密資料千萬千萬不要丟、記得開全新資料夾空間給 claude 跑</p></li></ul><p>話說本集錄完後，教官就用claude code 更新了他的工具，超強！</p><p></p><p><strong>感謝名單：</strong><br>Co-host & Podcast 教官：其資源<br>錄音：<a target="_blank" rel="noreferrer noopener" href="https://www.housecoworking.co/">房子共同工作室</a>、<a target="_blank" rel="noreferrer noopener" href="https://www.instagram.com/walkinstudiotw?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==">WalkIn Studio</a><br>後製：<a target="_blank" rel="noreferrer noopener" href="https://www.housecoworking.co/">房子共同工作室</a>、<a target="_blank" rel="noreferrer noopener" href="https://www.instagram.com/walkinstudiotw?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==">WalkIn Studio</a><br><br>Lucid Insights 樂析成長 Instagram: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/lucidinsights.co/">https://www.instagram.com/lucidinsights.co/</a><br>房子共同工作室 Instagram: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/housecoworking.co/">https://www.instagram.com/housecoworking.co/</a><br></p><p>加入會員，支持節目： <a target="_blank" rel="noopener noreferrer nofollow" href="https://sharon314159.firstory.io/join">https://sharon314159.firstory.io/join</a></p><p>留言告訴我你對這一集的想法： <a href="https://open.firstory.me/user/clnfo154u00qz01vm2vjpafqg/comments">https://open.firstory.me/user/clnfo154u00qz01vm2vjpafqg/comments</a></p> <br /> <br/>Powered by <a href="https://firstory.me/zh">Firstory Hosting</a>
April 9, 2026
EP29 如何精準打擊！行銷可以極簡嗎、怎麼降低消費者的摩擦力、選對軟體做事都會比較輕鬆啦
<p>本集因為是在行銷顧問時間後開錄的，有點延續諮詢時間的討論氛圍哈哈哈，總之我很喜歡精準的事，也希望盡量應用在工作上～～～<br><br>以下大綱！<br><strong>一、為什麼想聊極簡行銷</strong></p><ul><li><p>極簡的概念很吸引雪倫</p></li><li><p>看 Dieter Rams 設計紀錄片，突然有啟發了</p></li></ul><p><strong>二、Vitsœ 606 系列給我很多靈感！</strong></p><ul><li><p>模組化、可擴充、讓產品當主角</p></li><li><p>雪倫的行銷哲學：架構退到背景，產品被看見</p></li></ul><p><strong>三、極簡不是做少，是降低摩擦力</strong></p><ul><li><p>行銷本質是爭奪注意力，但極簡是克制對注意力的需求</p></li><li><p>對消費者降低摩擦力，決策速度自然變快</p></li></ul><p><strong>四、應用在 Pal Design 的成長行銷架構上</strong></p><ul><li><p>100g 超輕量機能中層衣</p></li><li><p>兩次諮詢：打底選對系統、第二次精準找槓桿</p></li><li><p>不同受眾的購買決策流程</p></li><li><p>選對關鍵字Ｘ放對地方，流量成長超過十倍</p></li></ul><p><strong>五、極簡行銷的兩個前提</strong></p><ul><li><p>選對系統：錯的系統讓所有努力事倍功半</p></li><li><p>精準打擊：找到對的 KPI 才有意義（可以延伸聽 EP27）</p></li></ul><p>推薦閱讀： <br />Dieter Rams: Ten principles for good design <br /><a target="_blank" rel="noopener noreferrer nofollow" href="https://designmanifestos.org/dieter-rams-ten-principles-for-good-design/">https://designmanifestos.org/dieter-rams-ten-principles-for-good-design/</a> <br />少即是多！好的設計為何更簡單？ <br /><a target="_blank" rel="noopener noreferrer nofollow" href="https://tenten.co/learning/dieter-rams-10-principles/">https://tenten.co/learning/dieter-rams-10-principles/</a> <br /><br>感謝 Pal design 支持，當本集說明的用戶案例，還提供了聽眾優惠！<br>點擊下方連結或結帳時輸入 sharon150 可領取 150 元折扣碼＋免運優惠，雪倫不會從中收到任何回饋～<br><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.paldesign.tw/discount/sharon150">https://www.paldesign.tw/discount/sharon150</a><br><br><strong>感謝名單：</strong><br>Co-host & Podcast 教官：其資源<br>錄音：<a target="_blank" rel="noreferrer noopener" href="https://www.housecoworking.co/">房子共同工作室</a>、<a target="_blank" rel="noreferrer noopener" href="https://www.instagram.com/walkinstudiotw?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==">WalkIn Studio</a><br>後製：<a target="_blank" rel="noreferrer noopener" href="https://www.housecoworking.co/">房子共同工作室</a>、<a target="_blank" rel="noreferrer noopener" href="https://www.instagram.com/walkinstudiotw?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==">WalkIn Studio</a><br><br>Lucid Insights 樂析成長 Instagram: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/lucidinsights.co/">https://www.instagram.com/lucidinsights.co/</a><br>房子共同工作室 Instagram: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/housecoworking.co/">https://www.instagram.com/housecoworking.co/</a><br><br>加入會員，支持節目： <a target="_blank" rel="noopener noreferrer nofollow" href="https://sharon314159.firstory.io/join">https://sharon314159.firstory.io/join</a><br>留言告訴我你對這一集的想法：</p> <br /> <br/>Powered by <a href="https://firstory.me/zh">Firstory Hosting</a>
March 2, 2026
EP28 Ｐ人們！一起來減少決策中的雜訊吧！用數據報表增加行銷策略的底氣、提升團隊溝通效率的指標們
<p>非常苦口婆心的一集哈哈哈<br>讓我們一起用數據來給決策（與自己）更多底氣吧！ <br />2026年祝大家在數據之海乘風破浪，成效滾滾來～～～！ <br />（下標題的時候突然覺得這集是錄給P人們聽的） <br /> <br /><strong>本集大綱（謝謝 Gemini 整理）</strong></p><ol><li><p>擺脫行銷的「博弈心態」</p><ul><li><p>常見誤區： 許多人做行銷像在「買樂透」或「刮刮樂」，亂槍打鳥，有中再投，卻不知道為什麼中。</p></li><li><p>外貌焦慮 (Pretty Anxiety)： 當數據不佳時，創作者往往會陷入「是不是圖片不夠美」、「文案不夠好」的自我懷疑，卻忽略了可能是系統追蹤或受眾設定的問題。</p></li></ul></li><li><p>數據工具與「客體分離」的心理建設</p><ul><li><p>必備數據工具： GA4 (Google Analytics)、Google Search Console、Meta Pixel...</p></li><li><p>心態修煉： * 案例分享： 雪倫分享某集 Podcast 雖然收聽率新低，但聽眾回饋卻最熱烈。</p></li><li><p>客體分離： 數據表現不等於個人價值。要把作品看作是「丟出去的工作」，而不是「自我的延伸」。</p></li><li><p>解讀數據： 數據不是為了打分數，而是為了找出在哪個環節（到達、點擊、轉化）出了問題。</p></li></ul></li><li><p>實戰指南：如何建立清爽的可視化報表</p><ul><li><p>對抗「雜訊」(Noise)： 預設報表資訊過多，容易讓人分心在無關緊要的指標（如按讚數）上。</p></li><li><p>推薦工具：Looker Studio</p></li><li><p>優點：免費、自定義程度高、像畫投影片一樣簡單。</p></li><li><p>策略：建立「專屬報表」，只盯著核心指標（KPI）看，減少情緒干擾。</p></li><li><p>數據的意義： 先學會正確衡量現狀，才能規劃下一步的行動方針。</p></li></ul></li></ol><p> <br />歡迎追蹤雪倫拍拍 podcast&Instagram 接下來會聊聊這些框架，感恩的心！<br> <br /><strong>推薦書目：</strong> <br />《雜訊：人類判斷的缺陷》 Daniel Kahneman、 Olivier Sibony、 Cass R. Sunstein／作者 <br /><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.eslite.com/product/1001122732682020297004">https://www.eslite.com/product/1001122732682020297004</a> <br /><br><strong>感謝名單：</strong><br>Co-host & Podcast 教官：其資源<br>錄音：<a target="_blank" rel="noreferrer noopener" href="https://www.housecoworking.co/">房子共同工作室</a>、<a target="_blank" rel="noreferrer noopener" href="https://www.instagram.com/walkinstudiotw?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==">WalkIn Studio</a><br>後製：<a target="_blank" rel="noreferrer noopener" href="https://www.housecoworking.co/">房子共同工作室</a>、<a target="_blank" rel="noreferrer noopener" href="https://www.instagram.com/walkinstudiotw?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==">WalkIn Studio</a><br><br>Lucid Insights 樂析成長 Instagram: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/lucidinsights.co/">https://www.instagram.com/lucidinsights.co/</a><br>房子共同工作室 Instagram: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/housecoworking.co/">https://www.instagram.com/housecoworking.co/</a><br> <br />加入會員，支持節目： <a target="_blank" rel="noopener noreferrer nofollow" href="https://sharon314159.firstory.io/join">https://sharon314159.firstory.io/join</a> <br />留言告訴我你對這一集的想法： </p> <br /> <br/>Powered by <a href="https://firstory.me/zh">Firstory Hosting</a>
31 total episodes available
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- What is 雪倫拍拍?
<p>嗨嗨，我是雪倫！ <br /> <br />本頻道為行銷工作者的推坑集錦。 <br /> <br />旨在鼓勵聽眾動手嘗試即將崛起的行銷技術或題目。 <br /> <br />每月上架 Podcast 以及不定期電子報👏 <br /> <br />ig: sharon3.14159 <br /> <br />（雪倫非常喜歡數字與諧音梗，所以封面是圓周率pi） <br /> <br/>Powered by <a href="https://firstory.me/zh">Firstory Hosting</a></p> - How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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