'Yachtfemme' with Andrea Tagliaferro is a podcast that sheds light onto the luxurious world of yachting, by introducing the leading women in the industry. Learn who they are, how they got into yachting, and what they do today.
Marketing Forum | Brand Positioning: Discovering Your Niche
Listen to one of our forum sessions on sustainability in yacht shipping:
Brand Positioning: Discovering Your Niche
Identifying and defining your brand’s unique position in the market is essential for standing out and attracting the right audience. This session explores strategies for discovering your niche, clarifying brand messaging, and aligning your offerings with target customer needs. Attendees will gain actionable insights for differentiating their brand and creating a focused, high-impact presence in competitive markets.
Key Topics:
Understanding brand positioning and its impact on market perception
Methods for identifying and defining your niche audience
Aligning products, services, and messaging with target customers
Strategies for differentiation in crowded or competitive markets
Leveraging positioning to drive engagement, loyalty, and growth
Speakers:
Jennifer Welker Peacock
Victoria Chalaya
Moderator:
Barrett Wright
13 Jun 2026
Marketing Forum | Global Wealth Migration and UHNW Trends
Listen to one of our forum sessions on sustainability in yacht shipping:
Global Wealth Migration and UHNW Trends
Understanding where wealth is moving, and how UHNW individuals live, travel, and invest, is critical to effective luxury marketing strategy. This session explores global wealth migration, emerging markets, and shifting buyer behavior, offering insight into how brands can align outreach, positioning, and partnerships with today’s evolving luxury landscape.
Key Topics:
Global wealth migration and emerging UHNW hubs
Regional differences in luxury consumption and expectations
How market shifts influence yacht, aviation, and lifestyle demand
Strategic positioning and market focus for long-term growth
Speakers:
Janet Henfield-Green
Stella Madero
Moderator:
Cecile Gauert
13 Jun 2026
Marketing Forum | Data That Builds Trust: Personalization in the Luxury Market
Listen to one of our forum sessions on sustainability in yacht shipping:
Data That Builds Trust: Personalization in the Luxury Market
Personalization is no longer optional in luxury marketing but it must be executed with precision, restraint, and respect for privacy. This session examines how data can be used intelligently to enhance client experiences without compromising trust. Experts discuss CRM strategies, personalization across touchpoints, and how to balance technology with the human element that defines true luxury.
Key Topics:
Using data to personalize experiences without feeling intrusive
CRM and data infrastructure in luxury and UHNW markets
Privacy, consent, and trust as brand differentiators
Translating insights into tailored communication, offers, and experiences
Speakers:
Adra Graves,
Kristina Agustin
Moderator:
Sophie Spicknell
Who has been a guest on Yacht Femme
Names identified in recent episode analyses. Showing up to five guests.
Nadia Warshavskaya
Rebecca Whitlocke
Sophia Wilson
Andrea Tagliaferro
Chiara Sassoli
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
9,904
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
6 ratings
Spotify
5.0 / 5
8 ratings
Podcast Authority Score: 44 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
12
Social presence
94
YouTube
74
Engagement
68
Contact Yacht Femme
Guest appearances
Does not typically book guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
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