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YES, BRAND with Hersh Rephun

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by Hersh Rephun

5.0(3 reviews)
168 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
53

Podcast Authority

Beta
FairBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality77
Social0
YouTube0
Engagement71
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Podcast Overview

YES, BRAND features lively conversations with founders, operators, creatives, and public thinkers who are actively putting something into motion. A company. A book. A framework. A mission. A new chapter. Because long before something succeeds or fails, people decide what they think it is. And those interpretations have consequences. Each episode explores the space between intention and perception, where ideas gain traction, identities evolve, and successful people discover that what they're building no longer fits neatly inside the category that first made them known. Hosted by Hersh Rephun, Chief Coherence Officer, working at the point where perception gets set.

Language

🇺🇲

Publishing Since

12/2/2022

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53

Podcast Authority

Beta
FairBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality77
Social0
YouTube0
Engagement71
Learn more
7
Excellent Areas
3
Good Performance
9
Growth Opportunities
excellent
Episode Length
24 minutes
Performing excellently!
good
Publishing Consistency
Every 9 days

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Recent Episodes

Episode thumbnail for Mara Smith and Inspiro Tequila: What Happens When the Founder Isn't in the Room?

June 22, 2026

Mara Smith and Inspiro Tequila: What Happens When the Founder Isn't in the Room?

<p>In this episode of YES, BRAND, Hersh Rephun sits down with Mara Smith, founder and CEO of Inspiro Tequila, for a conversation about founder-led brands, perception, scale, and the challenge of building something that can stand on its own.</p><p>Mara didn't set out to build a tequila company.</p><p>A former attorney, corporate strategist, and stay-at-home mom, she set out to build something of her own. What she discovered was a gap in the market: a premium, additive-free tequila that reflected her values and appealed to consumers who wanted quality without pretension.</p><p>But building the product was only the beginning.</p><p>As Inspiro grows, Mara faces a challenge familiar to every founder:</p><p>How do you make sure people understand what you've built when you're no longer there to explain it?</p><p>Hersh and Mara explore:</p><ul><li>The founder's dilemma of control versus scale</li><li>Why consistency matters more than perfection</li><li>How products communicate when the founder isn't present</li><li>The difference between a product story and a founder story</li><li>Why approachability became a core brand value</li><li>How personal values shape business identity</li><li>The challenge of being interpreted by distributors, retailers, and customers</li><li>And what happens when a brand starts developing a personality of its own</li></ul><br/><p>Along the way, Mara shares the story of launching a tequila company during the pandemic, building a woman-led brand in a traditionally male-dominated industry, and learning to let go of the need for everyone to tell the story exactly the way she would.</p><p>At its heart, this episode explores a question every founder eventually faces:</p><p><strong>When people encounter your brand without you there, what version of the story are they meeting?</strong></p><p>https://inspirotequila.com/</p><p></p><p>--</p><p>Hersh's new book, <a href="https://www.barnesandnoble.com/w/selling-the-truth-hersh-rephun/1146878336?ean=9798317660222" rel="noopener noreferrer" target="_blank">SELLING THE TRUTH: A ‘Semoir’ with Insights for Life &amp; Business</a> is a semi memoir drawing on his adventures as an Authority Advisor and Standup Comedian. It is part business book, part happiness formula for life, and an amuseful read, whether you’re building a business or burnishing your self-image.</p><p></p><p>You can kickstart your own messaging evolution with a one-on-one <a href="https://calendly.com/hershbrand/the-5-minute-fix" rel="noopener noreferrer" target="_blank">5-Minute Fix</a>.</p><p></p><p>Take the 60-second Get Off Your Assets Quiz, and find other resources here: <a href="https://www.hershrephun.com/selling-the-truth/" rel="noopener noreferrer" target="_blank">https://www.hershrephun.com/selling-the-truth/</a></p>

Episode thumbnail for Sébastien Night and the Gap Between What You Built and What They Think You Built

June 22, 2026

Sébastien Night and the Gap Between What You Built and What They Think You Built

<h3>In this episode of YES, BRAND, Hersh Rephun sits down with <strong>Sébastien Night</strong>, founder of One Take AI, for a conversation about positioning, perception, product evolution, and the challenge of building something people haven't seen before.</h3><p>One Take AI started as a video editing platform.</p><p>At least that's what many people think.</p><p>But as the product evolved, Sebastien realized the real value wasn't editing videos. It was eliminating the part of content creation that experts never wanted to do in the first place.</p><p>That distinction matters.</p><p>Because when a product changes, perception often lags behind.</p><p>Hersh and Sebastien explore the gap between what a company builds and what the market believes it builds, and why explaining something clearly doesn't guarantee people understand its true value.</p><p>Together they discuss:</p><ul><li>Why customers buy outcomes, not features</li><li>The danger of being mistaken for the wrong category</li><li>How One Take evolved from neuroscience-based editing to AI-powered delegation</li><li>Why product vision should start with customer outcomes</li><li>The challenge of building in a crowded AI marketplace</li><li>How demonstrations outperform explanations</li><li>The difference between a tool and a solution</li><li>And why category creation requires changing how people think, not just what they know</li></ul><br/><p>Along the way, Sebastien shares the surprising customer research that helped shape One Take's direction and reveals why the future of AI may be less about software and more about intelligent team members.</p><p>At its core, this episode explores a challenge every founder eventually faces:</p><p></p><p><strong>What happens when your audience understands what you do... but misses what makes it valuable?</strong></p><p>Website: <a href="https://calendly.com/url?q=https%3A%2F%2Fwww.onetake.ai&amp;user_uuid=547e8251-8225-4484-8c0c-f5ed6b0b1d75&amp;stage=1&amp;hmac=992453c27a96dca285bff7714e0dfb7669cc967a1c07925eaa519f307628285d" rel="noopener noreferrer" target="_blank">https://www.onetake.ai</a></p><p>Personal site: <a href="https://calendly.com/url?q=https%3A%2F%2Fwww.sebastiennight.com&amp;user_uuid=547e8251-8225-4484-8c0c-f5ed6b0b1d75&amp;stage=1&amp;hmac=91dee04474d3460a69bd7cd0cbc0feaa023c2d3e46c023d11ee90452195589a3" rel="noopener noreferrer" target="_blank">https://www.sebastiennight.com</a></p><p>Press: <a href="https://calendly.com/url?q=https%3A%2F%2Fwww.sebastiennight.com%2Fin-the-press.html&amp;user_uuid=547e8251-8225-4484-8c0c-f5ed6b0b1d75&amp;stage=1&amp;hmac=e0dd2eb2e1871cab576946245396bfca5ae3b1c057d7f922226a0be81d7e889c" rel="noopener noreferrer" target="_blank">https://www.sebastiennight.com/in-the-press.html</a></p><p>LinkedIn: <a href="https://calendly.com/url?q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fsebastiennight&amp;user_uuid=547e8251-8225-4484-8c0c-f5ed6b0b1d75&amp;stage=1&amp;hmac=619d90f4cda2b588b35a081a0ede71a57e9a3f7d4ce2a1c1af724f5ac0625b1c" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/sebastiennight</a></p><p>YouTube: <a href="https://calendly.com/url?q=https%3A%2F%2Fwww.youtube.com%2F%40OneTakeAI%2Fvideos%3Fsub_confirmation%3D1&amp;user_uuid=547e8251-8225-4484-8c0c-f5ed6b0b1d75&amp;stage=1&amp;hmac=b9ce4bc065f6de3005b236594392011fa52b2701d75a3a2dc31083bd727338ff" rel="noopener noreferrer" target="_blank">https://www.youtube.com/@OneTakeAI/videos?sub_confirmation=1</a></p><p></p><p>--</p><p>Hersh's new book, <a href="https://www.barnesandnoble.com/w/selling-the-truth-hersh-rephun/1146878336?ean=9798317660222" rel="noopener noreferrer" target="_blank">SELLING THE TRUTH: A ‘Semoir’ with Insights for Life &amp; Business</a> is a semi memoir drawing on his adventures as an Authority Advisor and Standup Comedian. It is part business book, part happiness formula for life, and an amuseful read, whether you’re building a business or burnishing your self-image.</p><p></p><p>You can kickstart your own messaging evolution with a one-on-one <a href="https://calendly.com/hershbrand/the-5-minute-fix" rel="noopener noreferrer" target="_blank">5-Minute Fix</a>.</p><p></p><p>Take the 60-second Get Off Your Assets Quiz, and find other resources here: <a href="https://www.hershrephun.com/selling-the-truth/" rel="noopener noreferrer" target="_blank">https://www.hershrephun.com/selling-the-truth/</a></p>

Episode thumbnail for Don Weber and the Discipline of Seeing Clearly

June 17, 2026

Don Weber and the Discipline of Seeing Clearly

Host Hersh Rephun interviews executive coach Don Weber about the discipline of seeing clearly, building trust, and understanding human perception in leadership.

168 total episodes available with 39 transcripts

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Frequently asked questions

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What is YES, BRAND with Hersh Rephun?

YES, BRAND features lively conversations with founders, operators, creatives, and public thinkers who are actively putting something into motion.

A company.

A book.

A framework.

A mission.

A new chapter.

Because long before something succeeds or fails, people decide what they think it is.

And those interpretations have consequences.

Each episode explores the space between intention and perception, where ideas gain traction, identities evolve, and successful people discover that what they're building no longer fits neatly inside the category that first made them known.

Hosted by Hersh Rephun, Chief Coherence Officer, working at the point where perception gets set.

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

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