by Alex鄭志豪的談判教室
最受歡迎的談判課程公開班【一談就贏】，現在也能用聽的喔！想知道談判能為你帶來多少好處嗎？ 讓在5個不同產業都有豐富經驗的Alex老師，為你帶來不同於其他課程的更多主題及多元觀點， 讓大家都能解決更多問題，為自己加分！ ☝️合作及發問請洽： service@nego.com.tw ☝️一談就贏網站： https://www.nego.com.tw ☝️Alex鄭志豪臉書粉絲專頁： https://www.facebook.com/dtrtthebest ☝更多內容歡迎訂閱免費電子報: https://www.nego.com.tw/subscribe -- Hosting provided by <a href="https://www.soundon.fm/" target="_blank">SoundOn</a>
Language
🇨🇳
Publishing Since
7/21/2023
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June 11, 2026
以為孤注一擲的簽下喬丹，就已經是Nike耐吉當初最大的冒險之舉了嗎？其實Nike的整個創業歷程，就是一頁頁充滿高風險的傳奇故事啊！在這次「看電影學談判」的《Air》系列最後一集，就讓Alex鄭志豪老師帶大家一起來回顧，這段打造運動界第一品牌的精彩過程，以及讓Nike之所以與眾不同的10項核心經營原則，讓大家更了解Nike的發展史。 ☝️ 合作及發問請洽： <a href="mailto:service@nego.com.tw">service@nego.com.tw</a> ☝️ 一談就贏網站： nego.com.tw ☝️ 鄭志豪Alex老師臉書粉絲專頁： facebook.com/dtrtthebest ☝️ 一談就贏YouTube頻道： <a href="https://www.youtube.com/@alexnegotiation">https://www.youtube.com/@alexnegotiation</a> ☝ 更多內容歡迎訂閱免費電子報： <a href="https://www.nego.com.tw/subscribe">https://www.nego.com.tw/subscribe</a> ☝ 從改變遊戲規則，到掌握各個利害關係人，看班艾佛列克與麥特戴蒙再度攜手的《AIR》： <a href="https://pse.is/92wh8e">https://pse.is/92wh8e</a> -- Hosting provided by <a href="https://www.soundon.fm/">SoundOn</a>
June 9, 2026
Nike與喬丹之間的合作，進而催生了Air Jordan這個到現在都歷久不衰的品牌，讓早已退休的麥可喬丹，到現在都還可以每年坐收數以億計的分潤。回顧當年，Nike和喬丹這一方不講什麼「共謀雙贏」，但卻實際上達成了雙贏的成果，並且改寫了整個業界的規則。本集讓我們繼續由麥特戴蒙和班艾佛列克主演的《Air》，來回顧這段從商業模式到廣告行銷都堪稱經典的案例。 ☝️ 合作及發問請洽： <a href="mailto:service@nego.com.tw">service@nego.com.tw</a> ☝️ 一談就贏網站： nego.com.tw ☝️ 鄭志豪Alex老師臉書粉絲專頁： facebook.com/dtrtthebest ☝️ 一談就贏YouTube頻道： <a href="https://www.youtube.com/@alexnegotiation">https://www.youtube.com/@alexnegotiation</a> ☝ 更多內容歡迎訂閱免費電子報： <a href="https://www.nego.com.tw/subscribe">https://www.nego.com.tw/subscribe</a> ☝ 從改變遊戲規則，到掌握各個利害關係人，看班艾佛列克與麥特戴蒙再度攜手的《AIR》： <a href="https://pse.is/92wh8e">https://pse.is/92wh8e</a> -- Hosting provided by <a href="https://www.soundon.fm/">SoundOn</a>
June 2, 2026
你有聽過Stalking Horse這個詞嗎？你知道成名前的喬丹若被視為一匹足以勇奪冠軍的純種賽馬，當年的Nike卻曾被認為是匹只能用來馱貨的拉車馬嗎？本集讓我們繼續由麥特戴蒙和班艾佛列克主演的《Air》，來看其中運用的談判手法。 ☝️ 合作及發問請洽： service@nego.com.tw ☝️ 一談就贏網站： nego.com.tw ☝️ 鄭志豪Alex老師臉書粉絲專頁： facebook.com/dtrtthebest ☝️ 一談就贏YouTube頻道： <a href="https://www.youtube.com/@alexnegotiation">https://www.youtube.com/@alexnegotiation</a> ☝ 更多內容歡迎訂閱免費電子報： <a href="https://www.nego.com.tw/subscribe">https://www.nego.com.tw/subscribe</a> ☝ 從改變遊戲規則，到掌握各個利害關係人，看班艾佛列克與麥特戴蒙再度攜手的《AIR》： <a href="https://pse.is/92wh8e">https://pse.is/92wh8e</a> -- Hosting provided by <a href="https://www.soundon.fm/">SoundOn</a>
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最受歡迎的談判課程公開班【一談就贏】，現在也能用聽的喔！想知道談判能為你帶來多少好處嗎？ 讓在5個不同產業都有豐富經驗的Alex老師，為你帶來不同於其他課程的更多主題及多元觀點， 讓大家都能解決更多問題，為自己加分！
☝️合作及發問請洽： service@nego.com.tw
☝️一談就贏網站： https://www.nego.com.tw
☝️Alex鄭志豪臉書粉絲專頁： https://www.facebook.com/dtrtthebest
☝更多內容歡迎訂閱免費電子報: https://www.nego.com.tw/subscribe
-- Hosting provided by <a href="https://www.soundon.fm/" target="_blank">SoundOn</a>
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