You Are The Brand

About You Are The Brand

The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love. Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action. With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he's learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that's unmistakably you.

Publisher

Mike Kim

Category

business · business

Language

en

Explicit

No

First episode

18 Sept 2014

Latest episode

6 Oct 2026

Latest episodes

92 of 511 episodes have a transcript.

1. 

   6 Oct 2026TRANSCRIPT

   [#53] I've Written My Newsletter for One Straight Year, Here are 12 Things I've Learned

   Personal branding expert Mike Kim shares 12 lessons learned from a year of writing his weekly newsletter, offering insights for creative pursuits.

2. 

   11 Jun 2026

   [#37] Is Your Messaging a Bit Bland? Here's a Quick Fix

   Mike Kim explains how to elevate bland personal brand messaging to be more memorable and impactful.

3. 

   28 May 2026

   [#35] Attract, Nurture, And Then? Almost Everyone Gets This Wrong

   My best friend's fiancée said yes last month. Nobody at the engagement party called it a conversion. Holding an audience is a relationship. Like a real human one, it takes three completely different skills. Take the free Idea to IP Assessment: A short diagnostic that scores your expertise across 8 areas and shows you exactly where it's ready to become intellectual property you can package, sell, and scale. Find your single biggest next move in about 3 minutes: https://quiz.mikekim.com Work with me 1:1: Private Advisory for experts and operators who want a strategic partner for their brand, message, and IP — with direct access to me. Three ways in: The Intensive (7-day accelerator), The Sprint (90-day strategy sprint), and The Advisory (6-month partnership). Application here: https://mikekim.com/advisory Get my books: You Are the Brand (Wall Street Journal bestseller) — my book on personal branding and building a business around your name, your message, and your expertise: https://amzn.to/4gjyZFN Own Your Brand, Own Your Career (with Andy Storch) — personal branding for career professionals who want to take ownership of their career from the inside out: https://amzn.to/4uQjit6 Subscribe to my newsletter: The Mike Kim Letter, a weekly letter on personal branding, messaging, and building a meaningful business in a post-AI world. Less about what you know, more about how you think. Subscribe here: https://mikekim.com/newsletter Social Media Instagram: https://www.instagram.com/mikekim LinkedIn: https://www.linkedin.com/in/mikekimtv/

Inside a recent episode

[#53] I've Written My Newsletter for One Straight Year, Here are 12 Things I've Learned

Published 6 Oct 2026 · Transcript excerpt

[…] But, no, I don't want to. Maybe if I lost my voice or was unable to talk, okay. But, no, not now. All right, number 10. Writing has helped me process the loss of my dad, a health scare, and the ache of my very young and cute dog being diagnosed with congestive heart failure. I do often wonder how much longer she will live. And this has made me much more present in my daily life. I do get sad every time I have to crush all these pills that I have to feed her with her meals for her to be okay. She's sitting over there right now. And since I published this particular newsletter, my mom's husband of 15 years, Chick, he just passed away. […]

Who has been a guest on You Are The Brand

Names identified in recent episode analyses. Showing up to five guests.

• Sean Osborn
• JJ Virgin
• Ryan Levesque

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

4.9 / 5

254 ratings

Spotify

4.9 / 5

22 ratings

Podcast Authority Score: 66 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

93

Social presence

0

YouTube

0

Engagement

96

Contact You Are The Brand

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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Questions about You Are The Brand