You Did What?! takes a unique view of what brands are doing for good or bad. Sheri and Jim bring their broad experience as professionals working with hundreds of brands, and as professors of Marketing, to discuss the latest strategies and tactics. Some ideas are innovative and brilliant; others have them wondering, “how did this plan ever get past the concept phase?”. Marketers have responsibilities for a wide range of brand components including communication, new products, pricing, supply chain, positioning, differentiation and market expansion. Sheri and Jim cover all of these … and more.
You Did What !?
Claim This Podcastby TU-AMA Marketing Podcasts
5.0(8 reviews)
68 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
54
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality83
Social0
YouTube0
Engagement60
Podcast Overview
You Did What?! takes a unique view of what brands are doing for good or bad. Sheri and Jim bring their broad experience as professionals working with hundreds of brands, and as professors of Marketing, to discuss the latest strategies and tactics. Some ideas are innovative and brilliant; others have them wondering, “how did this plan ever get past the concept phase?”. Marketers have responsibilities for a wide range of brand components including communication, new products, pricing, supply chain, positioning, differentiation and market expansion. Sheri and Jim cover all of these … and more.
Language
🇺🇲
Publishing Since
11/1/2023
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54
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality83
Social0
YouTube0
Engagement60
6
Excellent Areas
4
Good Performance
9
Growth Opportunities
excellent
Episode Length
29 minutes
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good
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Every 10 days
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Recent Episodes
June 17, 2026
You Did What!? - Kristin Minetti and Eileen Acello - 3/12/26
<p>Sheri and Jim were excited to welcome two leading experts and Marketing Professors - Kristin Minetti, California St. University, Chico and Eileen Acello, Florida Atlantic University. Each brings terrific marketing knowledge and hands-on experience to their students and to this podcast. Kristen and Eileen are the incoming President and President-Elect of the American Marketing Association Collegiate Council. </p><p>The terrific discussion covered a range of topics including Target comeback attempts, how Gen Z is frequenting brick & mortar retail, the Protein consumption fad in 2026. Also, leading student international immersions outside the US, and giving hands-on experience in very different environments. Enjoy!!</p>
October 15, 2025
You Did What! - Toni Porter, Crate & Barrel - 9/26/25
<p>Wow, welcome Toni Porter, who's enthusiasm is infectious!</p><p>Toni has had a great career path after graduation, with Marketing roles at L'Oreal, Urban Outfitters and Crate & Barrel.</p><p>She has a thoroughly modern role, working remotely to build the brand, with her supervisor and her direct report in the HQ office. </p><p>Toni talks about how she uses digital applications and data analytics to drive the business, including both brand and store growth - trigger emails, SMS and push. And of course C&B has always been a go-to retailer for wedding and baby registries. </p><p>Toni's also provided great job search advice for recent graduates.</p><p><br></p>
September 29, 2025
You Did What! - Sheri, Jim, Min & Keenan - 9/3/25
<p>The band is back together! </p><p>After a summer of internships and study abroad, the full team is back for the first episode of the new school year. And the Marketing world did not disappoint, with a plethora of announcements.</p><ul><li>Cracker Barrel and American Eagle get free PR</li><li>Lego sees record sales - pre-tariff bump, great marketing and adulting</li><li>Meanwhile...25,000 show up for the Pokemon World Championships</li><li>Kraft Heinz splits into two companies - one looking for growth, one managing declines</li><li>eBay is 30?!</li><li>Pickles are a craze in 2025</li><li>AI fallout - the return of the in-person job interview ... and blue books?</li><li>The Tush-Push has an official sponsor!</li><li>... and more! </li></ul><p>Enjoy!</p>
68 total episodes available
Recent guests on You Did What !?
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Carla Childers
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Doug Tatum
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Bennie Johnson
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- What is You Did What !??
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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