You Did What?! takes a unique view of what brands are doing for good or bad. Sheri and Jim bring their broad experience as professionals working with hundreds of brands, and as professors of Marketing, to discuss the latest strategies and tactics. Some ideas are innovative and brilliant; others have them wondering, “how did this plan ever get past the concept phase?”. Marketers have responsibilities for a wide range of brand components including communication, new products, pricing, supply chain, positioning, differentiation and market expansion. Sheri and Jim cover all of these … and more.
You Did What!? - Kristin Minetti and Eileen Acello - 3/12/26
Sheri and Jim were excited to welcome two leading experts and Marketing Professors - Kristin Minetti, California St. University, Chico and Eileen Acello, Florida Atlantic University. Each brings terrific marketing knowledge and hands-on experience to their students and to this podcast. Kristen and Eileen are the incoming President and President-Elect of the American Marketing Association Collegiate Council.
The terrific discussion covered a range of topics including Target comeback attempts, how Gen Z is frequenting brick & mortar retail, the Protein consumption fad in 2026. Also, leading student international immersions outside the US, and giving hands-on experience in very different environments. Enjoy!!
15 Oct 2025
You Did What! - Toni Porter, Crate & Barrel - 9/26/25
Wow, welcome Toni Porter, who's enthusiasm is infectious!
Toni has had a great career path after graduation, with Marketing roles at L'Oreal, Urban Outfitters and Crate & Barrel.
She has a thoroughly modern role, working remotely to build the brand, with her supervisor and her direct report in the HQ office.
Toni talks about how she uses digital applications and data analytics to drive the business, including both brand and store growth - trigger emails, SMS and push. And of course C&B has always been a go-to retailer for wedding and baby registries.
Toni's also provided great job search advice for recent graduates.
29 Sept 2025
You Did What! - Sheri, Jim, Min & Keenan - 9/3/25
The band is back together!
After a summer of internships and study abroad, the full team is back for the first episode of the new school year. And the Marketing world did not disappoint, with a plethora of announcements.
Cracker Barrel and American Eagle get free PR
Lego sees record sales - pre-tariff bump, great marketing and adulting
Meanwhile...25,000 show up for the Pokemon World Championships
Kraft Heinz splits into two companies - one looking for growth, one managing declines
eBay is 30?!
Pickles are a craze in 2025
AI fallout - the return of the in-person job interview ... and blue books?
The Tush-Push has an official sponsor!
... and more!
Enjoy!
Who has been a guest on You Did What !?
Names identified in recent episode analyses. Showing up to five guests.
Carla Childers
Doug Tatum
Bennie Johnson
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5.0 / 5
8 ratings
Podcast Authority Score: 54 / 100
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Quality
83
Social presence
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YouTube
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Engagement
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