We uncover the untold stories and strategies that propelled today’s top CEOs and leaders to success. I’m Elston Sam, and after years in big tech and raising over $10M for my own startup, I’ve had the privilege of meeting real-life role models who inspire me with their resilience and insights. Now, I’m sharing these powerful conversations with you, giving you direct access to the mindsets and lessons that fueled their journeys from the ground up.

You Make It Look Easy Podcast
Claim This Podcastby Elston Sam
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Podcast Overview
We uncover the untold stories and strategies that propelled today’s top CEOs and leaders to success. I’m Elston Sam, and after years in big tech and raising over $10M for my own startup, I’ve had the privilege of meeting real-life role models who inspire me with their resilience and insights. Now, I’m sharing these powerful conversations with you, giving you direct access to the mindsets and lessons that fueled their journeys from the ground up.
Language
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Publishing Since
10/23/2024
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Recent Episodes

June 5, 2025
Unexpected promotion to lead Asia’s largest tech media company (ft. COO of Tech in Asia)
Maria Li, COO of Tech in Asia, shares her unexpected career journey and insights on successful startups, including the SPH acquisition, in an interview about media and tech trends.

May 15, 2025
Startup Secrets After Raising Over $20,000,000 (Former Hoolah CEO)
<p>I'm joined by the CEO & Cofounder of Hoolah (Stuart Thornton), a Singapore based payments company, last valued at over $100M after being acquired by ShopBack.In this episode, Stuart breaks down the brutal realities of startup life, how they got the idea for the business, and the process of raising more than $20,000,000. Learn how he transformed his corporate experience into a successful fintech business and the critical lessons about validation and entrepreneurial commitment.Beyond the glamorous startup headlines, this conversation offers practical insights for aspiring entrepreneurs. Stuart candidly discusses the tough sacrifices, explains why not everyone is suited to startup life, and shares how to validate business ideas with minimal resources. Discover the importance of finding the right co-founders and why solving a "burning house problem" matters more than technology itself.</p>

March 21, 2025
How this founder went from selling sneakers to growing a $100B protocol at Coinbase (Ft. David Tso)
<p>From founder to investor, and now a key player at Coinbase, David Tso is on a mission to help bring the global economy onchain. In this episode, we dive into his journey: from <strong>losing his sneaker business</strong> to finding conviction in crypto, and now supporting creators & founders build viral products in support of Base's 2025 goal of <strong>$100B AUM</strong>.</p><p><br></p><p>We cover everything from <strong>$TRUMP</strong>, the <strong>memecoin</strong> craze, to the political tailwinds shaping crypto — including how Trump's <strong>pro-crypto stance</strong> is influencing sentiment and adoption. Tune in for a raw, insightful conversation with someone building at the frontlines of crypto adoption.</p><p><br></p><p>Highlights:</p><p>0:04:01 - First explanation of blockchain, discussing decentralization and removing intermediaries</p><p>0:08:40 - Trump's memecoin and its impact</p><p> 0:18:37 - David's personal story about being deplatformed from his Instagram sneaker blog</p><p>0:23:10 - Connection between sneaker culture and early NFT adoption</p><p>0:28:38 - Factors for builders to consider when choosing a blockchain protocol</p><p>0:33:03 - Base's bold mission of 25 million users and 100 billion AUM by 2025</p><p>0:37:26 - How to go viral in crypto</p>
14 total episodes available
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Frequently asked questions
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- What is You Make It Look Easy Podcast?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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