You, Me & CPG by Haines McGregor

About You, Me & CPG by Haines McGregor

Welcome to You, Me & CPG, the podcast that cuts through the noise to make sense of some of the biggest shifts reshaping the CPG industry. Your host, Jamie Holtum, will take you beyond the label to focus on the topics that matter - the meaty, useful and relevant issues that are keeping CPG leaders up at night. Our ambition is simple. We want you to leave with genuine real-world implications you can take back to your team. Ideas that unlock growth, challenge assumptions and reframe some of the ways your business thinks or does things. Brought to you by Haines, a dedicated CPG growth partner working non- stop on the future of food, drink and wellbeing, You, Me & CPG uncovers the conversations behind the briefs, where strategy meets reality and big decisions are made. Whether you’re a global giant or insurgent upstart, if you want to make an impact – this podcast if for you. Learn more and follow the journey at: https://www.haines.partners/

Publisher

Haines

Category

business · business · business

Language

en

Explicit

No

First episode

12 Sept 2023

Latest episode

1 Jul 2026

Latest episodes

7 of 32 episodes have a transcript.

1. 

   1 Jul 2026TRANSCRIPT

   Why Brits Don't Drink Boxed Wine, When The French Do? #31

   Boxed wine is nothing new… but what Laura Riches is building with Laylo absolutely is. She's stripping the format to its barebones, and rebuilding it in the image of something that challenges our innate perceptions of boxed wine. In this episode, Jamie Holtum sits down with the former Naked Wines marketing lead-turned-founder to unpack how she’s stripping friction out of the wine category while keeping all the cues of quality, story, and status. This episode covers Removing Fricti...

2. 

   28 May 2026

   Brand Growth Tactics from Liquid Death, Goodrays, Karma Drinks, Red Bull and more, with CPG superstar Ben Dando #30

   Danone. Red Bull. Liquid Death. Karma Drinks… Ben Dando has seen the CPG drinks sector from every unfiltered angle.. En route, he’s picked up a truck-full of accolades, from Marketing Week’s Top 100 to THREE nominations for CEO of the Year. What Ben doesn’t know about drinks isn’t worth knowing. Where does a CPG superstar go after such a career? Goodrays - a company whose past success proves his knowledge, and whose trajectory towards future success proves far more about his ambition, and the...

3. 

   15 Apr 2026TRANSCRIPT

   How Tenzing Are Taking On Red Bull & Monster With The Good Energy Revolution, Ft. Huib van Bockel #29

   Host Haines interviews Tenzing CEO Huib van Bockel about disrupting the energy drink market with natural alternatives.

Inside a recent episode

Why Brits Don't Drink Boxed Wine, When The French Do? #31

Published 1 Jul 2026 · Transcript excerpt

[…] We need to drink it. Exactly. So we've all been there. So we're saying, well, actually in Lalo, with Lalo, you can drink that same quality wine. There's no impact on the quality, but it's better for you because when you have your Tuesday night glass is delicious. And then when you have your glass on a Friday, you don't have that question mark, that tanginess. So I think, you know, asking people to switch can't be on a sort of, compromised basis. It's got to be able to give them something that they couldn't otherwise have from the status quo. That, for me, has been about timing and about the right product for the right time. […]

Who has been a guest on You, Me & CPG by Haines McGregor

Names identified in recent episode analyses. Showing up to five guests.

• Raissa De Haas
• Olivia Ferdi
• Jac Chetland

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

23 ratings

Podcast Authority Score: 33 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

20

Social presence

91

YouTube

0

Engagement

71