Where can I listen to this podcast?

This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

You're better off knowing

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by Meta

5.0(3 reviews)

9 episodes

Updated Weekly

Accepts GuestsHas SponsorsLocation 🇺🇸

Podcast Authority

Beta

PoorBased on show quality, social media presence, reviews, charts, and more

Quality8

Social0

YouTube0

Engagement32

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Podcast Overview

This podcast is hosted by Torsten Mueller-Klockmann, Marketing Science Manager at Meta. “You're better off knowing” mirrors Marketing Scientists’ objectives around the world: Permanent testing and learning, evaluating marketing impact to identify successful AND failing advertising strategies. Because you're better off knowing if you really know what you should do and shouldn’t do. In this podcast, we want to talk about new or existing measurement tools and solutions and share interesting insights on advertising strategies to build a community of marketing scientists and media planners.

Language

🇺🇲

Publishing Since

8/15/2024

Visit Website View on Apple Podcasts RSS Feed

🇺🇸 Charts #3

Outreach generated

Apple 142

Spotify 827

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Podcast Authority

Beta

PoorBased on show quality, social media presence, reviews, charts, and more

Quality8

Social0

YouTube0

Engagement32

Learn more

Excellent Areas

Good Performance

Growth Opportunities

excellent

Episode Length

39 minutes

Performing excellently!

good

Show Notes Quality

3.0/5

Recommendations available

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poor

Publishing Consistency

Every 73 days

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Recent Episodes

May 18, 2026

Creative Elements That Matter

We are sharing insights from the “Creative Elements That Matter” study Meta ran with Toluna. The study's purpose was to help identify and build the best creatives for short-form video. Martin Ash (Media & Digital Measurement Specialist, Toluna), Bex Launstein-Dean (Associate Research Director, Toluna), Sonja Wedekin (Marketing Science Partner, Meta) and Dan Moller (Creative Strategist, Meta) share insights on creative elements that are likely to drive high performance and brand impact. We also discuss Toluna’s measurement approach in detail to provide inspiration on how to evaluate creatives at scale.

January 14, 2026

Incremental Attribution - Optimizing ad delivery for incremental conversions

We are discussing Meta’s new “Incremental Attribution” solution: Not only measuring the incrementality of marketing efforts, but actually optimizing ad delivery for users that would not have converted without the advertising (as opposed to those who get exposed to an ad but would convert anyway). Katija Vlatkovich, Head of Performance Marketing at Zalando talks about how Zalando applies Incremental Attribution and Abhijeet Sathe, Measurement Solutions Specialist, Meta explains how the product utilizes machine learning to understand how attributed conversions tie into incremental results.

December 10, 2025

Special Edition - Meta Measurement Forum

Recorded at the Meta Measurement Forum in London, 9 measurement experts talk about today’s biggest measurement challenges and how to solve them, how they have changed over the last years and what measurement professionals’ greatest wishes are these days. They are also sharing how they are utilizing incrementality measurement and we share insights into Incremental Attribution (Meta’s optimization solution based on incrementality) and into the latest on Value Optimization.Speakers are Phil Mitchelson (VP Data Growth, Superbet), Yiğit Yazgı (Global Manager Marketing Science and Measurement, JustEatTakeway.com, Juan Redondo (Data Lead - Marketing Optimization, Fever), Tom Cicco (Marketing Data Scientist, BackMarket), Tanguy Chapin (Data Analyst, BackMarket), Daniel Slotwiner (Global Director Marketing Science, Meta), Georges Mao (Director Marketing Science EMEA, Meta), Ute Jaeger-Wolfe (Director Marketing Science, Meta), Julian Dan (Product Marketing Manager, Meta)

9 total episodes available

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Thomas Violino

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Nico Neumann

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Gufeng Zhou

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René Tingskov

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Peter Fader

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Qiong Wu

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Frequently asked questions

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What is You're better off knowing?: This podcast is hosted by Torsten Mueller-Klockmann, Marketing Science Manager at Meta. “You're better off knowing” mirrors Marketing Scientists’ objectives around the world: Permanent testing and learning, evaluating marketing impact to identify successful AND failing advertising strategies. Because you're better off knowing if you really know what you should do and shouldn’t do.

In this podcast, we want to talk about new or existing measurement tools and solutions and share interesting insights on advertising strategies to build a community of marketing scientists and media planners.
How often does this podcast release new episodes?: This podcast updates weekly.
Where can I listen to this podcast?: This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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