Entrepreneurs, especially solopreneurs overthink every aspect of our marketing. Yeah - YOU are overthinking probably most everything about marketing. We all get caught in competing advice, strategies and the changes in technology. We're all overthinking. You're not alone. Your host, Jennifer Burke, brings her nearly 30 years of experience in marketing, research, customer service and entrepreneurship to cut through the chaos and call out the B.S. that's everywhere online. She wants you to grab your favorite beverage for a conversation on helping solopreneurs make sense of today's marketing. So they can get back to what they're best at - serving customers and clients, coaching, writing, and creating. She'll dig in on simplifying the tools, tech and platforms we use; and invites her smart, experienced, and no B.S.online biz pals to share their tips in the niches, platforms, and strategies they know best. It's past time for business owners to stop overthinking things in social media, email, courses, list building, speaking, the marketing mindset and more. If you’re ready for a fresh take and friendly vibe, go ahead and hit subscribe. Follow where ever you listen to podcasts.
You're Overthinking Marketing
Claim This Podcastby Jennifer Burke
Podcast Overview
Entrepreneurs, especially solopreneurs overthink every aspect of our marketing. Yeah - YOU are overthinking probably most everything about marketing. We all get caught in competing advice, strategies and the changes in technology. We're all overthinking. You're not alone. Your host, Jennifer Burke, brings her nearly 30 years of experience in marketing, research, customer service and entrepreneurship to cut through the chaos and call out the B.S. that's everywhere online. She wants you to grab your favorite beverage for a conversation on helping solopreneurs make sense of today's marketing. So they can get back to what they're best at - serving customers and clients, coaching, writing, and creating. She'll dig in on simplifying the tools, tech and platforms we use; and invites her smart, experienced, and no B.S.online biz pals to share their tips in the niches, platforms, and strategies they know best. It's past time for business owners to stop overthinking things in social media, email, courses, list building, speaking, the marketing mindset and more. If you’re ready for a fresh take and friendly vibe, go ahead and hit subscribe. Follow where ever you listen to podcasts.
Language
🇺🇲
Publishing Since
10/28/2024
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Recent Episodes
December 19, 2025
Overthinking ... Again? Same! Steal My Minimum Plan
<p>Is YOUR brain like a browser with 15 open tabs … some opened weeks or months ago … and one has a video playing somewhere? Feeling stuck? Foggy? Overthinking your next move? And you are OVERTHINKING everything?!</p><p>You’re not alone.</p><p>I'm stuck back in that spiral right now too. Again. Ugh!</p><p>Let’s talk about what to do when you’re spiraling — not just how to avoid it.</p><p>This isn't packed with long tips list, it's a real-time check-in, a behind-the-scenes share, and you can borrow my MVP - Minimum Viable Plan, aka the Backpocket Basics. What you can try doing when nothing else is feeling right or the mud seems too deep.</p><p>It's what helped me get through roughest times in business and what I've turned to again. This chat is also a reminder that you’re not alone if life or the season has you foggy, frazzled, or frozen.</p>
November 5, 2025
Where to Start? Start with "So What?!"
<p>If you've ever heard the maxim or advice that "practice makes perfect" ... well that advice kinda sucks! </p><p>What often happens - in life, business, my golf swing - is that practice just grooves our BAD habits. We need to improve our starting points, our intentions, and purposes so we can practice the right things. </p><p>In marketing we tend to jump right into tactics and tools and working on those things first because it feels productive. It's great to create things in Canva, schedule posts to Facebook or Instagram, plan out and email series. And none of those are bad! Not at all. </p><p>But there's no magic formula that says X number of posts, Reels, or emails automatically equals purchases, bookings, or referrals. </p><p>AND ... if we skipped a step and didn't get super clear about our audience, their true needs and wants, and our message .... then no amount of posting, publishing, sending etc is gonna fix things. </p><p>Where do we start in marketing? We need to start with being able to really, truly answer the "So What?!" or "why should I care?" that is going through our prospective customers' minds. Here's your help on how to Start Here and get through "so what" to a "so that ...." that matters. </p>
October 23, 2025
Business + Marketing: Marathons, Not Sprints
<p>Let me ask you something:</p><p>Are you running your business like a marathon… or white-knuckling, and panic-sprinting this week? Frantic because you haven’t posted in two weeks?</p><p>This episode comes from a live chat I did with a group of coaches, consultant, course creators in my month-long marketing event—but the message hits home for every smart solopreneur I know.</p><p>Because I believe - I KNOW - that truly sustainable marketing doesn’t come from adrenaline and hustle. </p><p>It comes from rhythm, rest, and a <strong>strategy </strong>that actually fits your pace.</p><p>So if you’ve been crash batching, ghosting your audience, or just stuck in a spiral of “shoulds”—</p><p>Take this as your rest stop or beverage break. </p><p>Let’s use this sports analogy to talk about what it's often like for soloprenerus, and to break the wild sprinting and panic posting. And what it really takes to build marketing momentum that lasts.</p>
9 total episodes available
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