Entrepreneurs, especially solopreneurs overthink every aspect of our marketing. Yeah - YOU are overthinking probably most everything about marketing. We all get caught in competing advice, strategies and the changes in technology. We're all overthinking. You're not alone. Your host, Jennifer Burke, brings her nearly 30 years of experience in marketing, research, customer service and entrepreneurship to cut through the chaos and call out the B.S. that's everywhere online. She wants you to grab your favorite beverage for a conversation on helping solopreneurs make sense of today's marketing. So they can get back to what they're best at - serving customers and clients, coaching, writing, and creating. She'll dig in on simplifying the tools, tech and platforms we use; and invites her smart, experienced, and no B.S.online biz pals to share their tips in the niches, platforms, and strategies they know best. It's past time for business owners to stop overthinking things in social media, email, courses, list building, speaking, the marketing mindset and more. If you’re ready for a fresh take and friendly vibe, go ahead and hit subscribe. Follow where ever you listen to podcasts.
You pull up someone else's website — dialed in, polished, converting like crazy — and think I am so behind. You have zero idea what their stockroom looks like. This one's about the three ways comparison lies to you, a mastermind member's line that nails it exactly, my confession about the six microphones I own (and the fifteen-dollar one I actually use), and a real three-question audit for next time you spiral.
You've got this.
14 Sept 2026
Everything Can't Be a Priority
A recent email newsletter in my inbox stopped me cold at the keyboard: "if you have multiple priorities, you don't really have any priorities at all."
Woah. Sit with that like I did.
So why do we keep doing it anyway? Piling everything on as "the priority" — content, tech, health, family — until our brains just... implode.
This one's about finding the happy medium. Using two actual road trips (one where I stuck to the plan, one where we found Skyline Drive and happily blew it up) to talk about knowing your rough direction without booking every hotel from your driveway.
Plus: the flip side nobody talks about — what happens when you over-plan instead. Planning happy, shiny, pastel kitten-themed sales posts from way back in sunny spring, could be landing and living in a fall season that's full of more than the usual pumpkins and ghouls.
And a simple now/next/someday system to help you land on the one thing that's actually the priority — not ten things wearing the same label. Remember that old saying of "if everything is urgent, nothing is."
31 Aug 2026
Why Can't I Just Hit Send
I know HOW to do the thing. I WANT to do the thing. I have templates. I have swipe files. I have content sitting right there, ready to go. And I still couldn't hit send on the darn emails — not for most of 2026. Irony for someone who has literally taught email marketing to other solopreneurs.
This one's an honest confession, not a victory lap. It isn't about willpower, or not having content, and why the pressure to have your whole strategy first can quietly become the thing that stops you from sending anything at all.
17 Aug 2026
The Overpacked Backpack: What You're Carrying (and Don't Need To)
Ever feel like you're carrying way more than you need — in your backpack, your business, your brain?
I travel a lot and I sure was.
I had rocks. Literal rocks. In my backpack. My husband called me out. The luggage guys nearly fell over.
So I unpacked. And it turned into a whole thing. Plus a metaphor for biz + marketing.
This isn't a checklist episode. It's a real story about lifetime software deals that weren't, a membership I can't quite quit (yes, I'm calling myself out), and the questions my own mastermind members ask before they buy anything new. Just some of the real things we are each carrying that maybe we need to take out, put down.
Turns out the backpack was never just about the backpack.
This is your permission to set one thing down this week. Doesn't have to be dramatic. Just lighten your load a bit - metaphorically and maybe literally.
3 Aug 2026
Pushing Back on the 'Shoulds' in Your Marketing
How many "shoulds" are you carrying around in your marketing right now?
The ones from experts (even me). The ones you handed yourself. The ones that are just... in the air, and nobody remembers where they came from.
I've got three real moments — including a mastermind member who pushed back on MY advice, and was right to.
Plus the meta one: all the shoulds I had to ditch just to bring this podcast back at all. My own coach's structure. The "right" way to produce an episode. The schedule I was supposed to keep.
Turns out pushing back — out loud, in your own words — is the one thing no AI can do for you.
This is your reminder: you're allowed to disagree with the shoulds.
19 Dec 2025
Overthinking ... Again? Same! Steal My Minimum Plan
Is YOUR brain like a browser with 15 open tabs … some opened weeks or months ago … and one has a video playing somewhere? Feeling stuck? Foggy? Overthinking your next move? And you are OVERTHINKING everything?!
You’re not alone.
I'm stuck back in that spiral right now too. Again. Ugh!
Let’s talk about what to do when you’re spiraling — not just how to avoid it.
This isn't packed with long tips list, it's a real-time check-in, a behind-the-scenes share, and you can borrow my MVP - Minimum Viable Plan, aka the Backpocket Basics. What you can try doing when nothing else is feeling right or the mud seems too deep.
It's what helped me get through roughest times in business and what I've turned to again. This chat is also a reminder that you’re not alone if life or the season has you foggy, frazzled, or frozen.
5 Nov 2025
Where to Start? Start with "So What?!"
If you've ever heard the maxim or advice that "practice makes perfect" ... well that advice kinda sucks!
What often happens - in life, business, my golf swing - is that practice just grooves our BAD habits. We need to improve our starting points, our intentions, and purposes so we can practice the right things.
In marketing we tend to jump right into tactics and tools and working on those things first because it feels productive. It's great to create things in Canva, schedule posts to Facebook or Instagram, plan out and email series. And none of those are bad! Not at all.
But there's no magic formula that says X number of posts, Reels, or emails automatically equals purchases, bookings, or referrals.
AND ... if we skipped a step and didn't get super clear about our audience, their true needs and wants, and our message .... then no amount of posting, publishing, sending etc is gonna fix things.
Where do we start in marketing? We need to start with being able to really, truly answer the "So What?!" or "why should I care?" that is going through our prospective customers' minds. Here's your help on how to Start Here and get through "so what" to a "so that ...." that matters.
23 Oct 2025
Business + Marketing: Marathons, Not Sprints
Let me ask you something:
Are you running your business like a marathon… or white-knuckling, and panic-sprinting this week? Frantic because you haven’t posted in two weeks?
This episode comes from a live chat I did with a group of coaches, consultant, course creators in my month-long marketing event—but the message hits home for every smart solopreneur I know.
Because I believe - I KNOW - that truly sustainable marketing doesn’t come from adrenaline and hustle.
It comes from rhythm, rest, and a strategy that actually fits your pace.
So if you’ve been crash batching, ghosting your audience, or just stuck in a spiral of “shoulds”—
Take this as your rest stop or beverage break.
Let’s use this sports analogy to talk about what it's often like for soloprenerus, and to break the wild sprinting and panic posting. And what it really takes to build marketing momentum that lasts.
2 Oct 2025
Your Voice is Your Special Sauce
The You're Overthinking Marketing slow-roll, podcasting re-entry!
Right after launching OM, life hit super hard and I lost my voice - my way in content and business. I'm not alone - I know it's happened for many other smart folks. But now is the time for me to walk my talk in terms of business and content marketing.
Remember that old McDonald's jingle?! Well, Your Voice is your special sauce in your marketing. You need to bring that flavor to everything you do.
This comes originally from an inspirational chat available only to participants in my 30-day content creation event - but it was too good, and too timely, to keep it stashed away. What better way to start the re-entry to podcasting.
13 Nov 2024
Done Beats Perfect: A Solopreneur's Marketing Truth
Solopreneur pals we need to stop looking for the Staples Easy Button and to also stop with all the perfectionism. Done beats perfect every time. But how can we embrace the concept of 'good enough' and done in our content? To stop tweaking our home pages, sales pages, emails, and every design in Canva? Did you know there's science and even a Nobel prize behind 'good enough'?! Let me give you 4 ways we can embrace 'good enough' and actually get out there in front of our right-for-us clients. Plus a few tips on how to better use deadlines to really work and get that stuff DONE.
8 Nov 2024
When Overthinking Turns into Not Thinking or Creating at All - What Now
There are times - good, bad, and ugly - when life intrudes on business and it's hard to think, let alone create content. Should we even be creating content, running a workshop, having a flash sale? There's no single answer there. But at some point as solopreneurs, as business owners, we will need to deal with the moments when it's beyond overthinking, and we just can't think at all.
What do we do now and next? Some big picture, general tips plus 4 concrete content tips as you build up an emergency marketing kit to get you through those patches so you take care of yourself and don't disappear.
30 Oct 2024
Didn’t I Say That Already? 3 Reasons to Put Yourself on Repeat
Solopreneurs, do you ever hear that voice in your head saying "but I've said it all already ... what now?" and you thought your were out of content ideas? You didn't mean to disappear or ghost your audience, but it happened. Or you worried about boring people by talking about X, Y, Z AGAIN?
Let me give you 3 reasons you DO want to put yourself on repeat and how that helps avoid the burnout blahs! Also stick around for an example for a parenting coach on evergreen topics.
Two of the common comments I see and questions I get in my communities, from my members, in other groups of solopreneurs are: OMG I don’t even know what to write/send … and so I didn’t. OR … but I already talked about my course, planner, bedtime rituals, communication tips, email subjects …
Yeah, you probably did talk about those things. AND you need to do it again.
Brief overview of what is Evergreen Content?
3 Reasons to Put Yourself on Repeat in Your Content :
Someone new is always joining your audience
Your people weren’t paying close attention before
Your people have evolved - they aren't in the same place they were
An example from a longtime client and mastermind member of mine on an ongoing, Evergreen content pillar - and how it can turn into several related core content areas.
Plus more examples of evergreen topics for someone in the parenting niche.
A big way to stop the content burn out and blahs? Strategically and easily repurpose your core content. For step-by-step instructions, tips and a checklist on how to repurpose content across a variety of content types and formats - go check out my Mighty Content Checklists package (https://mightymarketingmojo.thrivecart.com/mighty-content-checklists/) to help you get it done.
Stop overthinking, it's not only OK but necessary to repeat your core content topics AND your evergreen offers. Put yourself on Repeat, hit Stop on Overthinking.
29 Oct 2024
Stop Spinning Your Wheels: 4 Core Ways You're Overthinking Marketing
Welcome to You're Overthinking Marketing!
I hate to break it to you, but chances are really high that you are overthinking some - or ALL- aspects of marketing. But help is here!
I'm Jennifer Burke, a marketing coach and in my nearly 30 years of experience in business, research, marketing and running my own business I now see 4 core areas we tend to overthink and get stuck in around our online businesses and marketing.I'll spell out these 4 areas for you - maybe you see yourself in one of these spots right now?
Plus I’ll tell you the #1 thing reason I see smart coaches, consultants and others falling into the overthinking spiral.
4 Core Areas I see smart coaches, consultants, authors, course creators, and service business pros spiraling, getting stuck and overthinking:
1) Overthinking Content Creation
2)Overthinking the tech or tools
3)Overthinking the systems or strategies
4)Overthinking their mindset around marketing
They influence all aspects of our business and additional episodes of You're Overthinking Marketing will touch on aspects of each area and how we can stop spinning our wheels, stress less, and see more business success.
The good news is that today being imperfect, maybe a little bit messier in our marketing, being 100% ourselves the solution to the overwhelm and overthinking, and even desirable by our right-for-us clients and customers.
Want to start making smarter, cost effective, GREAT choices in your online business? Get my tips and GREAT choices workbook for free at www.mightymarketingmojo.com/GREAT (http://www.mightymarketingmojo.com/GREAT).
28 Oct 2024
Breaking News - You're Overthinking Marketing!
Solopreneurs and online business owners, welcome to a friendly chat with a No B.S. vibe as experienced business, research, and marketing pro Jennifer Burke. In this new podcast she serves up hot takes, valuable tips and insights from hard-earned experience plus smart advice from business pals on all aspects of marketing in today's content- driven world.
There's a lot of conflicting advice out there around email, social media, courses, personas, websites, AI, copy, tools and every other bit under the marketing umbrella. How is a coach, author, consultant, or service-based business pro supposed to keep up or make sense of it all? You can't! And you end up overthinking marketing.
Jennifer introduces what's to come in You're Overthinking Marketing and lets you know you're not alone and we CAN do this.
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