Your small business isn’t just a storefront—it’s a part of your community. Your Brand, Your Backyard is the podcast that helps local businesses like yours build strong, recognizable brands that connect with the people right outside your door.
Join hosts Julie Olsen and Jeremy Roentz as they share expert branding tips, real-life success stories, and actionable strategies to help you stand out, attract new customers, and become a local favorite. Whether you're refining your logo, improving your online presence, or learning how to market to your neighbors, this podcast is your roadmap to local brand success.
Because when your brand thrives, so does your backyard. Subscribe now and start growing where you’re planted!
Are you a local business leader and interested in being a guest? Contact Julie Olsen 830-428-4027 or Jeremy Roentz at 303-905-0410.
Print Meets Digital: Amplifying Local Reach with Griffin Leuck
Griffin Leuck of Hyport Digital discusses how businesses amplify local reach by integrating print marketing with digital strategies to increase ROI, in an interview with Julie and Jeremy.
2 Jun 2025
The Top 5 Reasons Small Businesses Fail—And How to Avoid Them in Your Own Backyard
Julie Olsen and Jeremy Roentz explore the primary reasons small businesses falter, such as poor planning and branding, and emphasize local visibility and strategic partnerships.
20 May 2025
Driving Impact: Building a Brand with Heart in a Competitive Industry with Amie Schill
Send us a text In this inspiring episode, Julie and Jeremy sit down with Amie Schill, a dynamic force in marketing and a trailblazer in the automotive industry. With over 20 years of experience, Amie shares her journey of rising through a traditionally male-dominated field and how she leveraged authenticity and strategy to build powerful marketing campaigns that resonate. But Amie's story goes beyond business—she’s also a passionate philanthropist who founded a charity in 2015 that continues ...
24 Apr 2025
Clarify Your Message, Attract Your Audience with Laura Capes Terry
Send us a text In this episode, Julie and Jeremy sit down with Laura Terry—an energetic local business advocate, owner of BeLocal Georgetown, and a certified StoryBrand Guide. Laura shares how the combination of message clarity and hyper-local strategy can dramatically transform how small businesses connect with their ideal clients. Laura walks us through the core of the StoryBrand framework and explains why confusing marketing messages cost businesses money and momentum. She shares powerful ...
10 Apr 2025
Love, Legacy & Local Loyalty – with Jennifer Tinsley, State Farm Agent
Send us a text In this episode, we’re joined by Jennifer Tinsley, a proud woman-owned State Farm agent based in Parker, Colorado. Jennifer opens up about how she’s built a brand rooted in relationships, trust, and one powerful emotion: love. From helping families plan for the unexpected to guiding small business owners with confidence, Jennifer shares how she’s grown her agency by leading with heart and showing up consistently in her community. We talk about life insurance as an act of love...
30 Mar 2025
🎙️ Episode 9: Designing with Purpose – Joyce Clegg, Interior Designer & Founder of Dream Homes, Inc.
Send us a text Designing with Purpose: Making Your Brand Feel Like Home Guest: Joyce Clegg, Founder of Dream Homes, Inc. In this episode, Julie and Jeremy sits down with interior designer Joyce Clegg, founder of Dream Homes, Inc., to talk about what it really means to build something meaningful—whether it’s a home or a brand. Joyce shares how she built her business around one simple mission: to make every person feel heard, every experience meaningful, and every home one of a kind. Her thoug...
24 Mar 2025
Episode 8: Scaling Your Local Brand for Long-Term Success with Katie Rakowitz
Send us a text Featuring: Katie Rakowitz, Co-Owner of Timeout Sitters In this episode, Julie sits down with Katie Rakowitz, co-owner of Timeout Sitters—a hyper-local babysitting and pet care business that has successfully scaled across multiple cities without losing its personal, community-focused feel. Katie shares the origin story of Timeout Sitters, the intentional strategies they used to grow, and the systems they implemented to maintain consistency and trust in new markets. From building...
15 Mar 2025
Advertising is an Investment, Not an Expense
Send us a text In this episode, Julie and Jeremy challenge the common misconception that advertising is just another business expense. Instead, they break down why smart businesses view advertising as an investment—one that fuels long-term growth and keeps customers coming through the door. Key Takeaways: ✅ Advertising = Growth – Businesses that advertise consistently grow 2.5x faster than those that don’t. ✅ ROI Matters – Every ad should have a purpose, and tracking key metrics (website tra...
1 Mar 2025
Top 10 Reasons to Advertise – How, Where, and Why
Send us a text Think advertising isn’t worth it anymore? Think again. In 2025, businesses that consistently advertise grow 2.5x faster than those that don’t. If you’re not putting your brand out there, your competitors are—and they’re taking your customers with them. In this episode of Your Brand, Your Backyard, Julie and Jeremy break down the top 10 reasons why advertising is still essential and how to do it smartly—without wasting money. 📌 In This Episode, You’ll Learn: ✅ Why advertising ke...
23 Feb 2025
The Visual Identity Checklist: Logos, Colors, and Fonts
Send us a text Ever seen a bad logo or a forgettable slogan? Oh wait—you probably haven’t, because you don’t remember them. That’s exactly the problem. A weak brand identity doesn’t stand out, connect, or stick in people’s minds. In this episode of Your Brand, Your Backyard, Julie and Jeremy break down the key elements of a strong visual identity—from choosing the right logo, color palette, and fonts to making sure your brand is recognizable, professional, and memorable. 📌 In This Episode, Yo...
14 Feb 2025
The Neighborhood Effect: Building Local Connections
Send us a text In this episode, we dive into how building local connections can grow your brand and establish you as a community staple. Julie and Jeremy break down the power of local partnerships, the impact of print advertising, and why ROI is more than just numbers—it's about Relationships, Opportunities, and Interactions. Discover how grassroots efforts and consistent community presence can build lasting credibility. Plus, get a simple but powerful challenge: identify two or three local p...
10 Feb 2025
Your Story, Your Brand: Telling Your Local Tale
Send us a text In this episode of Your Brand Your Backyard, hosts Julie Olsen and Jeremy Roentz discuss the significance of branding for local businesses, especially in the context of high-profile events like the Super Bowl. They explore how effective branding can create memorable customer experiences, the importance of staying competitive in a crowded market, and the need for businesses to build strong local connections. The conversation emphasizes that branding is not just about logos or ad...
8 Feb 2025
Brewing Success: Transforming Your Business into a Community Favorite
Send us a text Can you imagine your local business not just surviving, but thriving as the go-to brand in your community? Discover the secrets to transforming your small business into a beloved local staple with Julie Olson and Jeremy Rents. Together, we embark on a journey to unlock the potential of your brand, moving beyond mere transactions to foster genuine connections. This episode is packed with actionable strategies, from designing a memorable logo to nurturing relationships that echo ...
29 Jan 2025
What’s in a Brand? A Local Perspective
Send us a text What really makes a brand? It’s more than just a logo, it’s your identity, reputation, and the way customers perceive your business. In this episode, we break down the power of brand recognition for local businesses and why trust is built through consistent outreach and multiple touch points. We’ll share real-world examples, including an HVAC company that proves why branding matters—because when a heater breaks, customers call the name they remember. Plus, we’ll give you action...
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
2 ratings
Spotify
5.0 / 5
1 ratings
Podcast Authority Score: 16 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
20
Social presence
0
YouTube
0
Engagement
32
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