Your Branding Playbook breaks down digital and branding into bite sized pieces. Join hosts Holly Ferling and Managing Director of Vesanique Abhay Khanna as they explore the latest trends in technology and branding, and share insights and tips to help you build a strong digital presence for your business. Whether you’re a small start up, or a large corporation, this podcast is here to take the complexities out of the digital and branding space, so you can take your business to the next level.
Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite-sized pieces.
AI continues to help us all with our jobs and businesses, but carefully constructed personas online are becoming the next evolution of technology. Major brands like Prada and Spotify are jumping on the bandwagon, pumping millions of dollars into collaborations with AI influencers. So what are the advantages, and where is the ethical line drawn? All will be discussed in this episode.
If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/ (https://www.linkedin.com/in/abhay-khanna-51189066/). Alternatively, visit https://vesanique.com (https://vesanique.com) to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level.
2 Nov 2023
11. TACTICS: Brand Collaborations - why they work and what to consider
Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite sized pieces.
Collaboration has been everywhere, from Barbie to the Matildas… but what makes a good collaboration? And what should you consider when looking at going down the collaboration path? Abhay and Holly discuss this and more in this week’s episode.
If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/ (https://www.linkedin.com/in/abhay-khanna-51189066/). Alternatively, visit https://vesanique.com (https://vesanique.com) to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level.
17 Aug 2023
10. TACTICS: Why some digital projects fall short
Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite-sized pieces.
The team explores the reasons why digital products fall short of expectations, including one example that blew out a budget by more than $50 million! Abhay shares his valuable tips and tricks to guarantee success for your next digital project.
If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/ (https://www.linkedin.com/in/abhay-khanna-51189066/). Alternatively, visit https://vesanique.com (https://vesanique.com) to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level.
2 Aug 2023
9. TACTICS: How to be the best online brand
Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite sized pieces.
Abhay and Holly break down what some of the best global online brands do well, and how you can apply their models to your own business.
If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/ (https://www.linkedin.com/in/abhay-khanna-51189066/). Alternatively visit https://vesanique.com (https://vesanique.com) to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level.
18 Jul 2023
8. TACTICS: Branding colours
Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite-sized pieces.
The colours you choose for your brand are not just to help you stand out from the crowd. Abhay and Holly explore the psychology, subconscious messaging and emotions your brand colours can evoke, and how to choose colours that work in both online and offline mediums.
If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/ (https://www.linkedin.com/in/abhay-khanna-51189066/). Alternatively, visit https://vesanique.com (https://vesanique.com) to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level.
26 Jun 2023
7. TACTICS: Branding Touchpoints
Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite-sized pieces.
Branding touchpoints are the keys to brand recognition, but many businesses fail to prioritise this. Abhay and Holly explore how branding touchpoints affect sales, the relationship touchpoints can create with your customers, and how to optimise it within your strategy.
If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/ (https://www.linkedin.com/in/abhay-khanna-51189066/). Alternatively visit https://vesanique.com (https://vesanique.com) to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level.
11 Jun 2023
6. DEBRIEF: Adobe Firefly (AI Art Generator)
Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite sized pieces.
AI is popping up everywhere, especially in the digital and marketing space. Abhay and Holly unpack Adobe’s creative AI offering and compare to what’s already on the market. The pair discuss how else AI might be used in the coming months, and whether it will actually make service providers a whole lot more valuable.
If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/ (https://www.linkedin.com/in/abhay-khanna-51189066/). Alternatively visit https://vesanique.com (https://vesanique.com) to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level.
31 May 2023
5. TACTICS: eCommerce Platforms
Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite-sized pieces.
eCommerce has dominated business since 2020, but there’s much more to selling online. Abhay and Holly unpack the challenges eCommerce businesses face, the choices of platforms businesses have at their disposal to sell online, and some of Abhay’s personal favourites that he uses with his clients.
If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/ (https://www.linkedin.com/in/abhay-khanna-51189066/). Alternatively visit https://vesanique.com (https://vesanique.com) to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level.
21 May 2023
4. DEBRIEF: ChatGPT
Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite sized pieces.
Today we explore the world of ChatGPT, including what it actually is, how you can use it in your business, and how it’s already making waves in the world. Abhay Khanna unpacks the pros and cons of the AI model, and discusses the potential future application of it.
If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/ (https://www.linkedin.com/in/abhay-khanna-51189066/). Alternatively, visit https://vesanique.com (https://vesanique.com) to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level.
28 Apr 2023
3. TACTICS: Website Basics
Welcome back to Your Branding Playbook, the podcast that breaks down digital and branding into bite-sized pieces.
Today we unpack why every business should have a website, when you should look to own your domain name, how to start the process of creating a website and when you should engage a professional like the team from Vesanique!
If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/ (https://www.linkedin.com/in/abhay-khanna-51189066/). Alternatively, visit https://vesanique.com (https://vesanique.com) to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level.
20 Apr 2023
2. TACTICS: Branding 101
Welcome back to Your Branding Playbook, the podcast that breaks down branding and digital into bite-sized pieces.
Today we cover the basics of branding, why it’s important for your business, the pros and cons of doing your own branding, and what to do when you’re ready to engage a professional in this space.
If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/ (https://www.linkedin.com/in/abhay-khanna-51189066/). Alternatively, visit https://vesanique.com (https://vesanique.com) to learn more about digital strategies and explore how Abhay and the team can take your business to the next level.
20 Apr 2023
1. Your Branding Playbook Introduction
Welcome to the first episode of Your Branding Playbook, the podcast that breaks down branding and tech into bite-sized pieces.
Meet your hosts - Holly Ferling and Vesanique Managing Director Abhay Khanna. Holly is a presenter, while Abhay is the Managing Director of Vesanique, with more than ten years of experience working in the digital space,
Throughout this season, there will be three types of episodes: tactics, debrief & spotlight.
A big thank you for tuning in to Your Branding Playbook. If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/ (https://www.linkedin.com/in/abhay-khanna-51189066/). Alternatively, visit https://vesanique.com (https://vesanique.com) to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level.
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