Your Business In Digital is a thoughtfully curated video podcast that aims to bridge the gap between finance, sales operations, and marketing teams to create a unified and impactful approach for your business in the digital space. We bring together bright minds, industry leaders, and success stories of businesses that have made a splash online - all to deliver actionable advice tailored for fast-moving small and medium businesses SMBs like yours.
Publisher
Tamara Mon Louis, Michele Gordon, Andrea Ragoo & Michael Wiltshire
Corporate Career to Small Business Success with Special Guest Glenda Lee
It is true, that many corporate professionals are leaving the desk to establish their small businesses. According to experts, the corporate culture is no longer attractive to the new generation of workers. This week's guest is Glenda Lee, an entrepreneur who successfully transitioned from the corporate world to building her own thriving small business. We will discuss her transition and how everything in her past plays a key role in her success in the entrepreneurial space.
Connect with Glenda Lee
LinkedIn - https://www.linkedin.com/in/glendaleecromwell/ (https://www.linkedin.com/in/glendaleecromwell/)
Instagram - http://Instagram.com/TBTHospitalityGroup (http://instagram.com/TBTHospitalityGroup)
Facebook - https://www.facebook.com/TBTHospitality (https://www.facebook.com/TBTHospitality)
Chapters
00:00:00 Introduction
00:02:43 Connect with Us - Your Business in Digital
00:03:42 Recap - Strategies for Success: Preparing Your Small Business for Summer
00:09:52 Hot Topic - The Kendrick vs. Drake Rap Battle: Lessons in the Power of Timing, Community, and Viral Marketing
00:22:21 Go Beyond the Likes - Corporate Career to Small Business Success with Special Guest Glenda Lee
Connect with Your Business in Digital -
https://www.linkedin.com/company/monivan-digital-marketing-solutions (https://www.linkedin.com/company/monivan-digital-marketing-solutions)
6 May 2024
Strategies for Success: Preparing Your Small Business for Summer
As summer approaches, small to medium businesses have an opportunity to capitalize on the changing season. While some industries see a boom, others face a lull in customer traffic. However, this slowdown isn’t a negative. By strategically revamping marketing campaigns, sales tactics, and financial planning, your small to medium business can position itself to thrive during these months. 7 Points from Today's Show on Preparing Your Small Business for SummerMarketing:1. Target summer searches: Optimize website and ads for summer needs.2. Refresh content & capture leads: Address summer challenges with free resources.3. Segment emails & automate lead capture: Tailor messages & offer valuable downloads.Sales:4. Target seasonal clients: Highlight pre-Q4 project benefits.5. Shorten sales cycle: Focus on quick wins & clear value.Finance:6. Forecast cash flow: Anticipate slower payments and adjust.7. Optimize pricing: Consider summer discounts or flexible options.
Chapters
00:00:00 Introduction
00:02:40 Connect with Us - Your Business in Digital
00:07:20 Recap - Hot Topics in Digital for Your Small to Medium Business
00:09:19 Hot Topic -Surviving Brick and Mortar Retail Decline
00:29:32 Go Beyond the Likes -Strategies for Success: Preparing Your Small Business for Summer
Connect with Your Business in Digital -
https://www.linkedin.com/company/monivan-digital-marketing-solutions
2 May 2024
Hot Topics in Digital for Your Small to Medium Business
This special episode of Your Business in Digital was all about the hottest topics in the digital space! We discussed the latest trends in digital technology, artificial intelligence, and even pop culture. More importantly, we explained what these trends mean for you and your small to medium business.
Connect with Deborah Mitchell
YouTube - https://www.youtube.com/user/DeborahJayMitchell
LinkedIn - https://www.linkedin.com/company/deborah-mitchell-media-associates/
Instagram - https://www.instagram.com/deborahmitchellmediaassociates/
Facebook - https://www.facebook.com/DeborahMitchellMediaAssociates
Twitter - https://twitter.com/_DMMA
Chapters
00:00:00 Introduction
00:02:46 Connect with Us - Your Business in Digital
00:03:55 Recap - Leveraging Brand Advocacy in the Integrated Sales Funnel Journey
00:09:19 Live-Stream Marketing Mastery for Business Success: The Audience Pyramid - Using Video to Attract an Audience, Convert Your Tribe Into Customers
00:22:47 Hot Topic Show - Hot Topics in Digital for Your Small to Medium Business
Connect with Your Business in Digital -
https://www.linkedin.com/company/monivan-digital-marketing-solutions
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Apple Podcasts (US)
5.0 / 5
6 ratings
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