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Your CMO Mentor

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by The Marketing Meetup

22 episodes

Updated Daily

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Podcast Overview

What if you could borrow the brain of a world-class marketer for half an hour? That’s the idea behind CMO Mentor. Each week, a senior marketing leader - from places like Meta, Samsung, LinkedIn, Barclays and more - takes on real questions from you. You’ll get quickfire lessons, deeper dives into their craft, and the sort of honest, lived advice you rarely hear on a stage. No chest-beating or “back in my day” stories, plenty of useful answers to the problems you’re facing right now. Brought to you by The Marketing Meetup.

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Publishing Since

11/5/2025

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Recent Episodes

June 19, 2026

THIS is how you grow a brand | Jodie Gillary, Kantar

When times get tough, the temptation to discount is almost irresistible. A quick promotion, a short-term volume spike, a CFO who's happy for five minutes. But what's it actually costing you?In this one, Jodie Gillary, Head of Brand Activation at Kantar, joined James to talk about why discounting is one of the most damaging things a brand can do, and what marketers should be doing instead to protect their pricing power. She brought the data, the case studies, and the kind of clarity that makes you want to forward this to your CFO immediately.SponsorsThis episode was filmed at our Work.Life recording studio in London: https://work.life/Shoutout to ‪@Weglot‬ for sponsoring this episode :) SpeakersJodie Gillary https://www.linkedin.com/in/jodie-gillary-91312512/Kantar www.kantar.comTimestamps:00:00 - Why brands grow01:35 - Quickfire with Jodie09:00 - Expertise is relative16:30 - Protecting price premiums25:00 - Earning a place in the household32:45 - The discounting trap39:00 - Building your brand for AI51:00 - Community scenarioIf you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.com/newsletterListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9

June 11, 2026

Measuring what Matters with the MD of Data, Measurement and Analytics at Google UK

Biren Kalaria, Managing Director of Data, Measurement and Analytics at Google UK, joined us to talk about one of the most requested topics in the community: how to prove the value of marketing to a sceptical boss. It's a question that came up again and again in our State of Marketers research, and if you've ever had a brand campaign killed because it "didn't convert," this one's for you.We got into the measurement tools most marketers don't know exist, why last-click attribution misses 75% of the value marketing creates, and what Bern calls a "suite of truths" — the set of metrics that actually gives you confidence to invest and make the case upward. There's also a brilliant scenario at the end where we work through exactly how to handle that CFO meeting.SponsorsThis episode was filmed at our Work.Life recording studio in London: https://work.life/Shoutout to <a href="https://studio.youtube.com/channel/UCrRhoQnfz-1aJ9awyHxEsOg" rel="ugc noopener noreferrer" target="_blank"> @Weglot </a> for sponsoring this episode :) SpeakersBiren Kalaria https://www.linkedin.com/in/bkalaria/Think with Google: https://www.thinkwithgoogle.comJoe Glover https://www.linkedin.com/in/josepheglover/Timestamps:00:00 - Introduction03:29 - Skills to build today04:22 - Admired behaviour in marketers06:42 - Dream mentor09:42 - Biggest mentorship lesson18:33 - One piece of marketing advice24:48 - The pace of change30:57 - Cracking YouTube marketing40:53 - Where measurement has improved47:02 - Brand measurement tools54:10 - AI and analytics57:31 - Meeting the CFO1:00:05 - The last-click scenario🔔 Subscribe to get every new episode.Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.com/newsletterListen on Apple Podcasts: https://podcasts.apple.com/mk/podcast/your-cmo-mentor/id1850910303Listen on Spotify: https://open.spotify.com/show/0cpW4Tsm2YuKJj488cNX1s

June 3, 2026

The illusion of productivity in the AI era | Duarte Garrido - DOJO AI

Duarte Garrido, co-founder of DOJO AI joined us to explore the capabilities of large language models, highlighting their significant role in boosting workplace efficiency. We discussed how these ai tools are primarily designed for ai content creation, facilitating more output at a faster pace.Duarte emphasises their importance in the future of work, focusing on how they contribute to productivity and automation rather than necessarily driving effectiveness.+SponsorsBig thanks to <a href="https://studio.youtube.com/channel/UCrRhoQnfz-1aJ9awyHxEsOg"> @Weglot </a> for sponsoring this one. Catch their next event, Next Market Live, here: https://www.weglot.com/events/next-market-live-ukutm_source=NML3&utm_medium=event&utm_campaign=TMMThis episode was filmed at our Work.Life recording studio in London: https://work.life/ +SpeakersDuarte Garrido https://www.linkedin.com/in/duartegarrido/DOJO AI: https://dojo.ai / <a href="https://studio.youtube.com/channel/UCWuHTWHxKc3xtLUKhJoI8Fg"> @DOJOAImOS </a> Joe Glover https://www.linkedin.com/in/josepheglover/+Timestamps:00:00 - Introduction01:14 - Skills to build today02:30 - Intellectual honesty in marketing08:16 - Where marketers really are with AI21:18 - Workflows worth automating first30:07 - The omnichannel brain43:55 - Taste, juniors and the workforce51:50 - The closing scenario+🔔 Subscribe to get every new episode.Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.com/newsletter+ Listen on Apple Podcasts: https://podcasts.apple.com/mk/podcast/your-cmo-mentor/id1850910303Listen on Spotify: https://open.spotify.com/show/0cpW4Tsm2YuKJj488cNX1s

22 total episodes available

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What is Your CMO Mentor?: What if you could borrow the brain of a world-class marketer for half an hour?

That’s the idea behind CMO Mentor. Each week, a senior marketing leader - from places like Meta, Samsung, LinkedIn, Barclays and more - takes on real questions from you.

You’ll get quickfire lessons, deeper dives into their craft, and the sort of honest, lived advice you rarely hear on a stage. No chest-beating or “back in my day” stories, plenty of useful answers to the problems you’re facing right now.

Brought to you by The Marketing Meetup.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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