What if you could borrow the brain of a world-class marketer for half an hour?
That’s the idea behind CMO Mentor. Each week, a senior marketing leader - from places like Meta, Samsung, LinkedIn, Barclays and more - takes on real questions from you.
You’ll get quickfire lessons, deeper dives into their craft, and the sort of honest, lived advice you rarely hear on a stage. No chest-beating or “back in my day” stories, plenty of useful answers to the problems you’re facing right now.
Brought to you by The Marketing Meetup.
Rebranding Lloyds, stories from a 260-year-old brand with Vish Kapoor
Your rebrand is live, but the app still looks like the old brand. In this one, Vish Kapoor, Design Language and Visual Design Lead at Lloyds Banking Group, joined us to talk about how to run a rebrand across brand, design, and product teams.We got into what it took to reimagine a 260-year-old brand, including why the digital team worked alongside the branding agency while the new brand was still being built, when consistency is worth the fight across thousands of people, and why Vish runs open support sessions instead of an approval process. He also shared how he'd mentor a marketing manager whose new brand hasn't reached the product yet, without it turning into a turf war._______Vish Kapoor: https://www.linkedin.com/in/vishal-kapoor-178405b5/_______00:00 - Why designers should honour their craft00:41 - Meet Vish Kapor, Lloyds Banking Group01:56 - School of Video02:39 - Welcome to the interview03:08 - When Vish is happiest: being of service06:25 - The advice he wishes he'd had earlier: take your time10:17 - The best lesson a mentor taught him: care for the craft14:42 - Reimagining a 260-year-old brand15:46 - What to think about in week one of a rebrand16:46 - Why relationships hold a rebrand together21:13 - When brand consistency is worth the fight25:40 - Community scenario: closing the gap between brand and product_______If you enjoyed this, please like and subscribe - it helps us reach more marketers like you.Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.comListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9_______This episode of Your CMO Mentor is brought to you by Weglot.Weglot: https://www.weglot.com/t/lp?utm_source=livesession&utm_medium=media&utm_campaign=nospecificcampaignTMMWeglot 2.0 for WordPress launched on 30 September, with MCP support, image translation, and a new AI translation model. They've also launched a new campaign, "You mean Weglot", which picks up on a lot of marketers' pain points.
23 Sept 2026
How to convince your skeptical board by using research
Most of us know market research matters, but how many of us actually make time for it? In this one, Johann Wrede, CMO at UserTesting, joined us to talk about market research across the funnel.We got into why curiosity might be the one trait every good marketer needs, why going slow can actually help you move faster, and the surprisingly small number of people you need to talk to before you properly understand your audience. Johann also shared why a customer's face on camera can shift a boardroom decision faster than any spreadsheet ever will.Johann Wrede: https://www.linkedin.com/in/johannwredeUserTesting: https://www.usertesting.com/______Timestamps:00:00 - Introduction05:02 - Quickfire round09:54 - His dream mentor14:10 - Market research deep dive22:38 - Why teams skip research36:44 - Testing before committing44:04 - Winning over skeptical boards53:52 - Advice for Emma_______If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.comListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9_______This episode of Your CMO Mentor is brought to you by Weglot.Weglot (https://www.weglot.com/t/lp?utm_source=livesession&utm_medium=media&utm_campaign=nospecificcampaignTMM): Translate your site in minutes and reach a wider audience with Weglot - multilingual content, managed effortlessly, no code needed.
9 Sept 2026
Stop telling people what to do. Tell them why to do it.
How do you build a marketing team from scratch? Nathan Rollins, CMO at Lucid Software for over nine years, joined Joe to share exactly how he'd approach it, along with the leadership lessons that have kept him in the same role well past the average three-year CMO tenure.What Nathan covers:How to build a marketing team from scratch in your first 90 daysHow to prove marketing's worth to your CEO and boardHow to know when to do the unscalable thing instead of chasing scaleWhy understanding the whole business, not just your channel, makes you a better marketerWhat's actually kept him in the same CMO role for nine yearsTimestamps:00:00 - Introduction03:19 - When Nathan is happiest05:27 - Most underrated marketing skill08:17 - Nathan's dream mentor10:35 - Best lesson from a mentor13:11 - Advice for his younger self14:43 - Growing a team over nine years36:41 - Proving marketing's worth to leadership43:01 - Building a team in 90 daysIf you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you :)Join 35,000+ marketers getting our weekly newsletter (it's freeeee): https://themarketingmeetup.comListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9
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