A podcast for solopreneurs building unapologetic, heart-led brands online. Hosted by me, Katie Zana of PEARLER - an OG millennial web designer and all-round digital fairy (with an Aussie accent).
We go deep into my favourite topics:
꩜ Intuitive business ownership
꩜ Authentic branding
꩜ Spiritually-infused web design
꩜ Cringe-free marketing
꩜ The nitty gritty tecchy stuff
꩜ Using templates to quantum leap your biz
꩜ Squarespace, Shopify and Flodesk email
Sisters who identify as hyper-creative, neurospicy, weird, woo or taboo will feel at home here. Cos for us, business *is* THAT deep.
꩜ → artist feeling suffocated being a 'graphic designer'? intuitive mystic feeling forced into linear time? healer who despises job titles at all??
in this ep, I explore 4 archetypes that sit at the core of most of my client's job titles: artist, the healer, the mystic and the courtesan - and what they actually desire beneath their “muggle” job titles.
i yap to you about -ˋˏ ༻❁✿❀༺ ˎˊ-
✓ why so many of us creatives and solopreneurs feel disconnected from their work right now
✓ the core archetypes (artist, healer, mystic, courtesan) and how they show up in modern business
✓ the tension between these archetypes and late-stage capitalism
✓ what each archetype actually desires beneath the surface
✓ how to start making space for these parts of yourself without burning everything down
⋆.ೃ࿔*:･ episode info & transcript → (https://open.substack.com/pub/katiezana/p/return-to-the-archetype-beneath-your?r=74f3f&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true)
pearler stuff you might like: ꩜ my fun website (https://bit.ly/4nEWytL) ꩜ my Instagram (https://bit.ly/44PVCLD) ꩜ CHAMELEON Squarespace Template (https://bit.ly/4ktvYkw) ꩜ COSMO Squarespace Template (https://bit.ly/3Ij7YDa) (https://pearler.work/products/chameleon)꩜ B (https://bit.ly/4lDvokY)ook me for a day (https://bit.ly/4lDvokY) (https://pearler.work/products/chameleon)꩜ DIY Branding Kit (https://bit.ly/466VNn3) (https://pearler.work/products/chameleon)꩜ (https://pearler.work/products/chameleon)Flodesk Email Templates (https://bit.ly/3GiXC5P)
my ride or dies: ✿ squarespace (https://bit.ly/461G0Wp) 'PEARLER10' ✿ $1 shopify trial (https://bit.ly/3GC6kMq) ✿ butter app (https://bit.ly/4lDsjCd) ✿ 50% off flodesk (https://bit.ly/40cnoiJ) ✿ squarestylist (https://bit.ly/4eHm9hE) ✿ standout shopify (https://bit.ly/44FkDb9) ✿ spark plugin for sqs (https://bit.ly/466WdtD)
9 Jul 2025
THE WITCHIEST SH*T ON MY WEBSITE
let’s talk intention, spellcraft, unicode sparkles and reverse manifestation, cos your website isn’t *just* a sales tool. it’s a digital altar. in this episode, i finally crawl out of the spiritual closet (fully) to share the most magical things i bake into my sites + templates + how you can enchant your own brand ecosystem with love, weirdness, and aesthetic witchery.
i yap to you about -ˋˏ ༻❁✿❀༺ ˎˊ-
✓ uploading sigils to your CMS
✓ how i cast little spells in the code
✓ reverse manifesting dream clients
✓ faux projects as portals
✓ the case for weird clipart and magical file names
⋆.ೃ࿔*:･ episode info & transcript → (https://bit.ly/408JoLx)
༝༚༝⋆✴︎˚｡⋆ video version on my YT channel → (https://bit.ly/4kwGurk)
pearler stuff you might like: ꩜ my fun website (https://bit.ly/4nEWytL) ꩜ my Instagram (https://bit.ly/44PVCLD) ꩜ CHAMELEON Squarespace Template (https://bit.ly/4ktvYkw) ꩜ COSMO Squarespace Template (https://bit.ly/3Ij7YDa) (https://pearler.work/products/chameleon)꩜ B (https://bit.ly/4lDvokY)ook me for a day (https://bit.ly/4lDvokY) (https://pearler.work/products/chameleon)꩜ DIY Branding Kit (https://bit.ly/466VNn3) (https://pearler.work/products/chameleon)꩜ (https://pearler.work/products/chameleon)Flodesk Email Templates (https://bit.ly/3GiXC5P)
my ride or dies: ✿ squarespace (https://bit.ly/461G0Wp) 'PEARLER10' ✿ $1 shopify trial (https://bit.ly/3GC6kMq) ✿ butter app (https://bit.ly/4lDsjCd) ✿ 50% off flodesk (https://bit.ly/40cnoiJ) ✿ squarestylist (https://bit.ly/4eHm9hE) ✿ standout shopify (https://bit.ly/44FkDb9) ✿ spark plugin for sqs (https://bit.ly/466WdtD)
9 Jul 2025
THE CLIENT-TO-BESTIE PIPELINE
in this first episode, i’m talking about the real ROI of my business: fangirls, friends and full-blown besties that started in the DMs and became soul-level connections. this is what I call the client-to-bestie pipeline™ and it's why relational business is not just “nice to have” - it’s the whole bloody point.
i yap to you about -ˋˏ ༻❁✿❀༺ ˎˊ-
✓ how to attract aligned clients through authenticity
✓ why polish is overrated (and realness sells)
✓ 'bestie energy' communications
✓ how my brand turned into a coven
✓ tips for showing up as you
⋆.ೃ࿔*:･ episode info & transcript → (https://bit.ly/3U0UzCj)
༝༚༝⋆✴︎˚｡⋆ video version on my YT channel → (https://bit.ly/4kwGurk)
pearler stuff you might like: ꩜ my fun website (https://bit.ly/4nEWytL) ꩜ my Instagram (https://bit.ly/44PVCLD) ꩜ CHAMELEON Squarespace Template (https://bit.ly/4ktvYkw) ꩜ COSMO Squarespace Template (https://bit.ly/3Ij7YDa) (https://pearler.work/products/chameleon)꩜ B (https://bit.ly/4lDvokY)ook me for a day (https://bit.ly/4lDvokY) (https://pearler.work/products/chameleon)꩜ DIY Branding Kit (https://bit.ly/466VNn3) (https://pearler.work/products/chameleon)꩜ (https://pearler.work/products/chameleon)Flodesk Email Templates (https://bit.ly/3GiXC5P)
my ride or dies: ✿ squarespace (https://bit.ly/461G0Wp) 'PEARLER10' ✿ $1 shopify trial (https://bit.ly/3GC6kMq) ✿ butter app (https://bit.ly/4lDsjCd) ✿ 50% off flodesk (https://bit.ly/40cnoiJ) ✿ squarestylist (https://bit.ly/4eHm9hE) ✿ standout shopify (https://bit.ly/44FkDb9) ✿ spark plugin for sqs (https://bit.ly/466WdtD)
9 Jul 2025
SELLING SANS CRINGE
in this episode, i unpack why selling can feel SO charged. especially for femme, neurodivergent, intuitive people who carry a healer archetype + how we can reframe it with softness, magnetism and integrity. less barking, more beckoning. let’s make it weird and high-converting.
i yap to you about -ˋˏ ༻❁✿❀༺ ˎˊ-
✓ the feminine self-sacrifice wound in business
✓ masculine vs. feminine marketing traps
✓ non-coercive marketing (https://forest.quest/artifacts/non-coercive-marketing-primer/) energy
✓ how to talk yourself up without gagging
✓ the kind of confidence that actually sells
⋆.ೃ࿔*:･ episode info & transcript → (https://bit.ly/3IlQA0E)
༝༚༝⋆✴︎˚｡⋆ video version on my YT channel → (https://bit.ly/4kwGurk)
pearler stuff you might like: ꩜ my fun website (https://bit.ly/4nEWytL) ꩜ my Instagram (https://bit.ly/44PVCLD) ꩜ CHAMELEON Squarespace Template (https://bit.ly/4ktvYkw) ꩜ COSMO Squarespace Template (https://bit.ly/3Ij7YDa) (https://pearler.work/products/chameleon)꩜ B (https://bit.ly/4lDvokY)ook me for a day (https://bit.ly/4lDvokY) (https://pearler.work/products/chameleon)꩜ DIY Branding Kit (https://bit.ly/466VNn3) (https://pearler.work/products/chameleon)꩜ (https://pearler.work/products/chameleon)Flodesk Email Templates (https://bit.ly/3GiXC5P)
my ride or dies: ✿ squarespace (https://bit.ly/461G0Wp) 'PEARLER10' ✿ $1 shopify trial (https://bit.ly/3GC6kMq) ✿ butter app (https://bit.ly/4lDsjCd) ✿ 50% off flodesk (https://bit.ly/40cnoiJ) ✿ squarestylist (https://bit.ly/4eHm9hE) ✿ standout shopify (https://bit.ly/44FkDb9) ✿ spark plugin for sqs (https://bit.ly/466WdtD)
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Apple Podcasts (US)
5.0 / 5
3 ratings
Podcast Authority Score: 24 / 100
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Quality
35
Social presence
0
YouTube
0
Engagement
32
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