I'm your host, Manja Horner. This is Your Greatest Work Podcast, the show for course creators who want to become the recognized expert in their field. You will find this podcast helpful if you know that your course or program is good, but you want to figure out how to fine tune it to be your greatest work! In every episode, I'll bring you insider information experiences from the best learning strategists, trainers and designers in the world. With some tweaks and smart design and program delivery, you can have better completion rates, more referrals and be proud of your business legacy.
#37: Who is Buying Your Training? Clarify the Difference Between Learner and Buyer
You’re committed; you’re on your way to creating your learning offer and it’s starting to come together. Before you can successfully launch your learning offer, you need to stop and evaluate something absolutely crucial. You need to think about your buyer and your learner.
This clarification will affect your messaging strategy.
In this episode, I break down the difference between buyer and learner. When they’re the same, when they’re different and why does it matter
After I’ve clarified my learner and my buyer, I move on to preparing to research my learner’s needs — the topic of the next podcast episode in our series on creating learning offers.
Watch the Linkedin live stream Mondays at 1pm EST or catch the replay (https://youtu.be/vHJNO78hUU8) for a link to a downloadable worksheet with specific questions, structures, and prompts to help you create your learning offer.
Feeling a little uncertain?
I can help you create amazing learning experiences that get results. For more information, book a discovery call (https://calendly.com/boost-ld-manjahorner/discovery-call). I’ll help you break through your plateau and boost your learning experiences, coaching programs, and digital learning offers.
I’d love to hear from you, connect on LinkedIn, Instagram or email manjahorner@boostld.com (mailto:manjahorner@boostld.com)
About Your Greatest Work
Through conversations with global leaders and the credibility of personal industry, Your Greatest Work digs deeper into learning design in useful and applicable ways.
Subscribe and don't miss a single episode (https://www.boostld.com/podcasts/your-greatest-work-2). Let's start the conversation about making your current work into your greatest work.
Contact us for a discovery call (https://calendly.com/boost-ld-manjahorner/discovery-call) to learn more about how we can work together
Watch Video: https://youtu.be/vHJNO78hUU8 (https://youtu.be/vHJNO78hUU8)
Download Worksheet: https://www.boostld.com/livestream_worksheet (https://www.boostld.com/livestream_worksheet)
9 Mar 2022
#36: Prepare For a Course Launch
So you’re on your way and you’re creating a new learning offer. Now’s the perfect time to prepare for your course launch. Don’t wait until you’re ready to enroll people before planning your launch.
I’ve made this mistake, and I’ve regretted it. Your course launch is your runway. Devote enough time and effort to give yourself a strong launchpad.
For a successful course launch, you need a fairly significant time: anywhere from 60 days to 90 days. During this time, you need to nurture your audience, show up for them, find out what they want, and identify what they need.
Here’s the process I use to prepare for a course launch. This area isn’t my favorite and it's not my strongest area, but it's essential.
A quick note: this process is focused on course creators who are selling direct to consumers.
After I have a launch plan, I move on to clarifying my learner from my buyer — the topic of the next podcast episode in our series on creating learning offers.
Watch the Linkedin live stream on Mondays at 1pm EST or catch the replay (https://youtu.be/JgBjTAxLtbA) for a link to a downloadable worksheet with specific questions, structures, and prompts to help you create your learning offer.
Feeling a little uncertain?
I can help you create amazing learning experiences that get results. For more information, book a discovery call (https://calendly.com/boost-ld-manjahorner/discovery-call). I’ll help you break through your plateau and boost your learning experiences, coaching programs, and digital learning offers.
I’d love to hear from you, connect on LinkedIn, Instagram, or email manjahorner@boostld.com (mailto:manjahorner@boostld.com)
About Your Greatest Work
Through conversations with global leaders and the credibility of personal industry, Your Greatest Work digs deeper into learning design in useful and applicable ways.
Subscribe and don't miss a single episode (https://www.boostld.com/podcasts/your-greatest-work-2). Let's start the conversation about making your current work into your greatest work.
Contact us for a discovery call (https://calendly.com/boost-ld-manjahorner/discovery-call) to learn more about how we can work together
Youtube Replay: https://youtu.be/JgBjTAxLtbA (https://youtu.be/JgBjTAxLtbA)
Download Worksheet: https://www.boostld.com/livestream_worksheet (https://www.boostld.com/livestream_worksheet)
1 Mar 2022
#35: Prevalidate Your Course Idea
When I first started my learning design business, I made a dumb mistake. I decided to create a course, but I didn’t connect with an audience. I didn't really even have an audience. When I launched, I realized that my audience wanted something different. I hadn’t validated my learning offer before I created it.
After that mistake, I developed a process for prevalidating learning offers. Here’s why and how this essential step works.
I don’t want your first learning offer to flop. You don’t want your first learning offer to flop. If you don’t prevalidate your course idea with your audience, you run a high risk of having your learning offer flop.
So go out and start talking to your audience. Have real conversations with your ideal student. Learn about their needs, their concerns, and the insights they have.
But to do this most effectively, you need a plan.
In this episode, I lay out the plan that I take to prevalidate courses.
After validating my course idea, I move on to preparing for my course launch — the topic of the next podcast episode in our series on creating learning offers.
Watch the Linkedin live stream or catch the replay (https://youtu.be/-aHWrERLQ7E) for a link to a downloadable worksheet with specific questions, structures, and prompts to help you create your learning offer.
Feeling a little uncertain?
I can help you create amazing learning experiences that get results. For more information, book a discovery call (https://calendly.com/boost-ld-manjahorner/discovery-call). I’ll help you break through your plateau and boost your learning experiences, coaching programs, and digital learning offers.
I’d love to hear from you, connect on LinkedIn, Instagram, or email manjahorner@boostld.com (mailto:manjahorner@boostld.com)
About Your Greatest Work
Through conversations with global leaders and the credibility of personal industry, Your Greatest Work digs deeper into learning design in useful and applicable ways.
Subscribe and don't miss a single episode (https://www.boostld.com/podcasts/your-greatest-work-2). Let's start the conversation about making your current work into your greatest work.
Contact us for a discovery call (https://calendly.com/boost-ld-manjahorner/discovery-call) to learn more about how we can work together
Watch Video Version of the LiveStream: https://youtu.be/-aHWrERLQ7E (https://youtu.be/-aHWrERLQ7E)
Download Workbook: https://www.boostld.com/livestream_worksheet (https://www.boostld.com/livestream_worksheet)
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