Entrepreneurs: this is what your Chief Marketing Officer would tell you ... if you had one! We share the experience gained over 30 years of marketing for Fortune 500 companies and multi-billion-dollar organization PLUS working with nonprofits and startups with limited or no budget. I bring the real, no-BS marketing strategies from the corporate guys with deep pockets and big budgets and provide insights for SMBs who don't usually have access to that level of expertise.
eCommerce Business Scams Every Entrepreneur Needs to Spot Before It’s Too Late
So many “business success” lessons feel inspiring… until you lose money, time, or reputation to a scam you never saw coming. In this episode, we break down the most prevalent ecommerce business scams entrepreneurs fall for, why they feel legit at first, and what red flags you should recognize before it costs you. You’ll hear real examples of deals that promise fast wins but deliver slow drains — including bogus “growth experts,” predatory tools, and partnerships that look shiny but lack strategy. If you’ve ever spent money on something that didn’t work, this episode gives you straightforward ways to spot scams early, protect your cash flow, and invest in what actually moves your business forward.
Read the full article for more information
https://unscrewedmarketing.com/ecommerce-business-scams-every-entrepreneur-needs-to-spot-before-its-too-late/
#EcommerceScams
#EntrepreneurialRedFlags
#SmartMarketingDecisions
#ProtectYourBusiness
#MarketingDueDiligence
📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆
Connect with us to continue your marketing towards a $million or ask your marketing questions:
Facebook:
www.facebook.com/vickywu.us
Instagram:
www.instagram.com/vickywuguru
Twitter:
www.twitter.com/vickywuguru
Blog:
https://unscrewedmarketing.com/blog
LinkedIn:
www.linkedin.com/in/vickypenn
Special thanks to my son Trevor for creating our theme music.
3 Feb 2026
What SEO Looks Like When You're Managing 50,000 Products
You might think SEO for ecommerce is “set it and forget it,” but managing 50,000 product pages forces you to think differently — and more strategically. In this episode, we unpack what real, high‑impact SEO looks like at scale: why you don’t start with your best sellers, how to batch improvements so Google notices real changes, and how to make every product description actually work for customers and search engines. This isn’t about hacks or shortcuts — it’s about writing with humans first and using data to move the needle in a big catalog. If you’ve ever heard vague SEO advice and wondered how it applies to your complex store, this episode gives you practical, measurable ways to get more visibility, traffic, and ultimately sales.
Read the full article for more information
https://unscrewedmarketing.com/what-seo-looks-like-when-youre-managing-50000-products/
#EcommerceSEO
#SEOatScale
#ContentThatConverts
#ProductPageOptimization
#SearchVisibility
📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆
Connect with us to continue your marketing towards a $million or ask your marketing questions:
Facebook:
www.facebook.com/vickywu.us
Instagram:
www.instagram.com/vickywuguru
Twitter:
www.twitter.com/vickywuguru
Blog:
https://unscrewedmarketing.com/blog
LinkedIn:
www.linkedin.com/in/vickypenn
Special thanks to my son Trevor for creating our theme music.
27 Jan 2026
Viral Storytelling Strategy: Why It Works, and When it Starts to Smell Like BS
What makes some social posts stop the scroll and actually sell — and why do others just feel slimy? This episode breaks down Tedooo’s viral storytelling strategy to show you what it gets right (emotional resonance that builds real connection) and what it gets wrong (manufactured vulnerability that turns people off). You’ll walk away with a clear, practical framework (H-U-M-A-N) for writing your own brand stories that feel authentic, invite trust, and drive sales without pressure. If you’ve been frustrated by content that tries to force emotion or push products, you’ll learn exactly how to do storytelling the right way — one that deepens audience loyalty and boosts engagement.
Read the full article for more information
https://unscrewedmarketing.com/teedoos-viral-storytelling-strategy-why-it-works-and-when-it-starts-to-smell-like-bs/
#StorytellingThatSells
#ContentStrategy
#AuthenticMarketing
#BrandTrust
#HumanFramework
📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆
Connect with us to continue your marketing towards a $million or ask your marketing questions:
Facebook:
www.facebook.com/vickywu.us
Instagram:
www.instagram.com/vickywuguru
Twitter:
www.twitter.com/vickywuguru
Blog:
https://unscrewedmarketing.com/blog
LinkedIn:
www.linkedin.com/in/vickypenn
Special thanks to my son Trevor for creating our theme music.
Inside a recent episode
Your Marketing Department: Interview with Entrepreneur Natalia Zacharin
Published 1 May 2020 · Transcript excerpt
[…] I feel that with accounting it's a puzzle and a combination of analyzing the numbers and understanding how they all fit together and the different picture that they start creating. I was working, I actually fell into accounting by accident. I was in sales, a sales executive for Reynolds and then I was a state home mom and while I was a state home mom I went through a divorce and needed to return back to the workforce. There weren't a lot of jobs available and I kind of fell into this job and I was able to do work in their finance department. So while I was there I got to work on QuickBooks. They had a separate company so I learned QuickBooks. […]
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