Your Marketing Podcast is a snack-sized podcast for online coaches and service providers. In each episode, host Sarah Hansen (founder & funnel marketing expert at Your Marketing Team), breaks down complex, yet vital, funnel marketing advice and give you tangible steps to use in your own marketing funnel!
Topics include lead generation, social media, email marketing, content marketing, marketing funnels, sales, conversion, membership optimization and more!
If you like what you hear subscribe, review & share with a fellow online coach or service provider!
003 - How to Protect Your Business from Bans & Algorithms
In this episode of Your Marketing Podcast, I discussed the importance of diversifying your marketing channels in light of the potential ban of TikTok in the US. I emphasized the need to build an email list, explore other social platforms like LinkedIn and Pinterest, and create a private online community to own your audience. By adopting a multi-channel marketing strategy, online coaches and service providers can mitigate the risk of relying solely on one platform. It's crucial to be prepared for unexpected changes in the digital landscape and ensure you have multiple avenues to reach and engage with your target audience. Timestamps 00:00:00 - Introduction to Your Marketing Podcast 00:02:00 - Potential Ban of TikTok in the US 00:06:51 - Importance of Growing Your Email List 00:08:07 - Diversifying Social Platforms 00:09:33 - Creating a Private Online Community 💫 LIKE WHAT YOU HEARD? PLEASE SUBSCRIBE, REVIEW & SHARE! 💫 ✅ CONNECT with me on Instagram: https://instagram.com/yourmktgteam 🎙 WATCH on Youtube: https://youtu.be/hkwfQq6DCYE 💥 GRAB my free funnel strategy guide: https://yourmarketingteam.mykajabi.com/FFE-freebie 📍 SCHEDULE a free discovery call: https://calendly.com/yourmktgteam/discovery-1
25 Mar 2024
002 - Building Your Email List: The Key to Converting Loyal Clients
In this episode of Your Marketing Podcast, I discussed the importance of attracting new leads into your marketing funnel by creating a valuable opt-in free resource tailored to your ideal client audience.
I emphasized the need to understand your audience's struggles, desires, and how you can help them achieve their desired outcomes.
By offering a value-packed freebie, such as a guided meditation for a meditation coach, you can attract leads and nurture them through a welcome sequence to build trust and engagement.
Promoting the free resource on social platforms, content marketing, and potentially using paid advertising can help grow your audience.
By focusing on building your email list and nurturing leads, you can set the foundation for successful marketing funnels and conversions.
Timestamps:
00:00:00 - Introduction to Your Marketing Podcast
00:03:11 - Importance of Understanding Ideal Client Audience
00:07:41 - Creating a Value-Packed Free Opt-In Resource
00:10:06 - Building a Welcome Sequence for New Audience Members
00:11:32 - Promoting Free Resource Across Different Platforms
00:13:27 - Conclusion and Call to Action
I encourage feedback, questions, and suggestions for future topics, aiming to provide actionable tips for online coaches and service providers to enhance their marketing strategies!
💫 LIKE WHAT YOU HEARD? PLEASE SUBSCRIBE, REVIEW & SHARE! 💫
✅ CONNECT with me on Instagram: https://instagram.com/yourmktgteam (https://instagram.com/yourmktgteam)
💥 GRAB my free funnel strategy guide: https://yourmarketingteam.mykajabi.co... (https://yourmarketingteam.mykajabi.com/FFE-freebie)
📍 SCHEDULE a free discovery call: https://calendly.com/yourmktgteam/dis.. (https://calendly.com/yourmktgteam/discovery-1).
18 Mar 2024
001 - Unveiling the Full Funnel Effect: A Deep Dive into Marketing Funnels
In the first episode of Your Marketing Podcast, I, Sarah Hansen, the host and founder of Your Marketing Team, introduce the podcast and discuss the shift in my business model from focusing solely on social media marketing to a more comprehensive approach called the Full Funnel Effect.
I explain the three main phases of the Full Funnel Effect: brand awareness, engagement, and conversion/sales, and how we create main assets for each phase to guide clients through the marketing funnel. I emphasize the importance of using multiple marketing channels strategically to move audiences through each phase effectively.
I also share the upcoming topics for the next few episodes, including growing your lead list, using emotional sales psychology, and crafting the perfect offering for higher conversions. The goal is to provide tangible tips and insights for online coaches and service providers to improve their marketing funnels and achieve their business goals.
💫 LIKE WHAT YOU HEARD? PLEASE SUBSCRIBE REVIEW & SHARE! 💫
> CONNECT with me on Instagram @yourmktgteam (https://instagram.com/yourmktgteam)
> WATCH on Youtube @yourmktgteam (https://www.youtube.com/@yourmktgteam)
> GRAB my free funnel strategy guide here (https://yourmarketingteam.mykajabi.com/FFE-freebie).
> SCHEDULE a free discovery call here (https://calendly.com/yourmktgteam/discovery-1).
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