Your Next Act: The Six Growth Accelerators for Creating a Business You'll Love for the Rest of Your Life

About Your Next Act: The Six Growth Accelerators for Creating a Business You'll Love for the Rest of Your Life

A Step-By-Step Guide to Reinventing You and Your Business You and every entrepreneur, at one time or another in your career, face any or all of the following: You’re stuck. You’ve outgrown who you are, what you do, why you’re doing it, and who you’re doing it for. You want to do something new that has more impact and joy…but don’t know what it is… You need a reinvention. You’re okay with your current business but need a total upgrade—better offers, higher-ticket products, and better customers. You’re ready for Your Next Act. You’ve recently exited, but finding a team to create all the “stuff” to get it off the ground quickly is hard, expensive, and time-consuming.... The path to higher revenue, more impact, and greater fulfillment is to create a category of one brand, where the ideal customers and clients come to you, already sold on your products and services. This short book by business expert and serial entrepreneur Mike Koenigs will help you: Develop the right MINDSET of non-negotiable values to reimagine your business Target the ideal MARKET who you can effectively serve, “Who do you want to be a hero to?” Design a profitable business MODEL to deliver a brand promise, transformation and simplify delivery Pinpoint the MESSAGE that resonates with your perfect prospects, makes them raise their hand and buy quickly Choose the proper MEDIA to get in front of your audience and drive them to buy now Amplify your success with a variety of MULTIPLIERS that attract and close your market Your Next Act works in virtually every industry, for virtually every business owner or entrepreneur, anywhere in the world: from funded startups, financial services, wealth management, investing, professional services, legal, private equity, insurance, business coaching and advising, space, software, SaaS, construction, manufacturing, real estate, and healthcare.

Publisher

Mike Koenigs

Category

business · business

Language

en

Explicit

No

First episode

1 Feb 2025

Latest episode

13 Feb 2025

Latest episodes

13 episodes in the feed.

1. 

   13 Feb 2025

   Your Next Act: Teaser

   A Step-by-Step Guide to Reinventing You and Your Business You—and every entrepreneur—will inevitably face challenges at some point in your career. These challenges might include: Feeling stuck or stagnant. Realizing you’ve outgrown who you are, what you do, why you’re doing it, and who you’re doing it for. Desiring to do something new that brings more impact and joy but not knowing what it is. If this resonates with you, it might be time for a reinvention. Perhaps you’re content with your current business but need a total upgrade—better offers, higher-ticket products, and improved customers. Or maybe you’re ready for Your Next Act. You might have recently exited your previous venture, but assembling a team to quickly launch a new one feels hard, expensive, and time-consuming. The solution? Reinvent yourself and your business by creating a Category of One brand—one that attracts ideal customers who are already sold on your products and services. This path leads to higher revenue, greater impact, and deeper fulfillment. About the Book This short guide, written by business expert and serial entrepreneur Mike Koenigs, will walk you through the key steps to reinvention: Mindset: Develop non-negotiable values to reimagine your business. Market: Identify your ideal audience by asking, “Who do you want to be a hero to?” Model: Design a profitable business model that delivers a brand promise, creates transformation, and simplifies delivery. Message: Craft a message that resonates with your perfect prospects, compelling them to raise their hand and buy quickly. Media: Select the right platforms to reach your audience and drive conversions. Multipliers: Leverage strategies to amplify your success and attract more customers. Who Is This For? Your Next Act is a powerful framework that works in nearly every industry for entrepreneurs and business owners worldwide. Whether you’re in funded startups, financial services, wealth management, professional services, private equity, insurance, coaching, SaaS, construction, real estate, or healthcare, this guide is designed to help you grow and succeed. Praise for Mike Koenigs “Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with. Take advantage of what he has to offer.” – Tony Robbins YOUR REVENUES MULTIPLY "Every time there's a significant tech marketing breakthrough, over the last 30 years, Mike's always been a trailblazing leader for ambitious entrepreneurs. If you're around him and his team for a day, everything in your marketing gets significantly easier, faster, cheaper, and your revenues multiply. This will an exponentially greater result now that Mike has mapped out how AI can transform both your back stage and front stage. This is my 50th year of coaching, and Mike makes my top three list of great, helpful marketing transformers." DAN SULLIVAN Co-Founder of Strategic Coach, Bestselling Author “Mike Koenigs is a total badass. He's a trusted advisor and an early-stage investor in Bulletproof who I rely on for cutting-edge marketing and business advice." DAVE ASPREY, founder BULLETPROOF COFFEE “Mike Koenigs is a master of helping transformational entrepreneurs like me go out, get our message out to the world, and then give us the tools so we can go change lives and be role models to change everyone's lives. [JJ Virgin]

2. 

   12 Feb 2025

   Your Next Act- Opening Credits

   A Step-by-Step Guide to Reinventing You and Your Business You—and every entrepreneur—will inevitably face challenges at some point in your career. These challenges might include: Feeling stuck or stagnant. Realizing you’ve outgrown who you are, what you do, why you’re doing it, and who you’re doing it for. Desiring to do something new that brings more impact and joy but not knowing what it is. If this resonates with you, it might be time for a reinvention. Perhaps you’re content with your current business but need a total upgrade—better offers, higher-ticket products, and improved customers. Or maybe you’re ready for Your Next Act. You might have recently exited your previous venture, but assembling a team to quickly launch a new one feels hard, expensive, and time-consuming. The solution? Reinvent yourself and your business by creating a Category of One brand—one that attracts ideal customers who are already sold on your products and services. This path leads to higher revenue, greater impact, and deeper fulfillment. About the Book This short guide, written by business expert and serial entrepreneur Mike Koenigs, will walk you through the key steps to reinvention: Mindset: Develop non-negotiable values to reimagine your business. Market: Identify your ideal audience by asking, “Who do you want to be a hero to?” Model: Design a profitable business model that delivers a brand promise, creates transformation, and simplifies delivery. Message: Craft a message that resonates with your perfect prospects, compelling them to raise their hand and buy quickly. Media: Select the right platforms to reach your audience and drive conversions. Multipliers: Leverage strategies to amplify your success and attract more customers. Who Is This For? Your Next Act is a powerful framework that works in nearly every industry for entrepreneurs and business owners worldwide. Whether you’re in funded startups, financial services, wealth management, professional services, private equity, insurance, coaching, SaaS, construction, real estate, or healthcare, this guide is designed to help you grow and succeed. Praise for Mike Koenigs “Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with. Take advantage of what he has to offer.” – Tony Robbins YOUR REVENUES MULTIPLY "Every time there's a significant tech marketing breakthrough, over the last 30 years, Mike's always been a trailblazing leader for ambitious entrepreneurs. If you're around him and his team for a day, everything in your marketing gets significantly easier, faster, cheaper, and your revenues multiply. This will an exponentially greater result now that Mike has mapped out how AI can transform both your back stage and front stage. This is my 50th year of coaching, and Mike makes my top three list of great, helpful marketing transformers." DAN SULLIVAN Co-Founder of Strategic Coach, Bestselling Author “Mike Koenigs is a total badass. He's a trusted advisor and an early-stage investor in Bulletproof who I rely on for cutting-edge marketing and business advice." DAVE ASPREY, founder BULLETPROOF COFFEE “Mike Koenigs is a master of helping transformational entrepreneurs like me go out, get our message out to the world, and then give us the tools so we can go change lives and be role models to change everyone's lives. [JJ Virgin]

3. 

   11 Feb 2025

   Bonus Chapter: The Best and Fastest Way to Make a Billion Dollars

   A Step-by-Step Guide to Reinventing You and Your Business You—and every entrepreneur—will inevitably face challenges at some point in your career. These challenges might include: Feeling stuck or stagnant. Realizing you’ve outgrown who you are, what you do, why you’re doing it, and who you’re doing it for. Desiring to do something new that brings more impact and joy but not knowing what it is. If this resonates with you, it might be time for a reinvention. Perhaps you’re content with your current business but need a total upgrade—better offers, higher-ticket products, and improved customers. Or maybe you’re ready for Your Next Act. You might have recently exited your previous venture, but assembling a team to quickly launch a new one feels hard, expensive, and time-consuming. The solution? Reinvent yourself and your business by creating a Category of One brand—one that attracts ideal customers who are already sold on your products and services. This path leads to higher revenue, greater impact, and deeper fulfillment. About the Book This short guide, written by business expert and serial entrepreneur Mike Koenigs, will walk you through the key steps to reinvention: Mindset: Develop non-negotiable values to reimagine your business. Market: Identify your ideal audience by asking, “Who do you want to be a hero to?” Model: Design a profitable business model that delivers a brand promise, creates transformation, and simplifies delivery. Message: Craft a message that resonates with your perfect prospects, compelling them to raise their hand and buy quickly. Media: Select the right platforms to reach your audience and drive conversions. Multipliers: Leverage strategies to amplify your success and attract more customers. Who Is This For? Your Next Act is a powerful framework that works in nearly every industry for entrepreneurs and business owners worldwide. Whether you’re in funded startups, financial services, wealth management, professional services, private equity, insurance, coaching, SaaS, construction, real estate, or healthcare, this guide is designed to help you grow and succeed. Praise for Mike Koenigs “Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with. Take advantage of what he has to offer.” – Tony Robbins YOUR REVENUES MULTIPLY "Every time there's a significant tech marketing breakthrough, over the last 30 years, Mike's always been a trailblazing leader for ambitious entrepreneurs. If you're around him and his team for a day, everything in your marketing gets significantly easier, faster, cheaper, and your revenues multiply. This will an exponentially greater result now that Mike has mapped out how AI can transform both your back stage and front stage. This is my 50th year of coaching, and Mike makes my top three list of great, helpful marketing transformers." DAN SULLIVAN Co-Founder of Strategic Coach, Bestselling Author “Mike Koenigs is a total badass. He's a trusted advisor and an early-stage investor in Bulletproof who I rely on for cutting-edge marketing and business advice." DAVE ASPREY, founder BULLETPROOF COFFEE “Mike Koenigs is a master of helping transformational entrepreneurs like me go out, get our message out to the world, and then give us the tools so we can go change lives and be role models to change everyone's lives. [JJ Virgin]

4. 

   10 Feb 2025

   Intro: Your Category of One Business

   A Step-by-Step Guide to Reinventing You and Your Business You—and every entrepreneur—will inevitably face challenges at some point in your career. These challenges might include: Feeling stuck or stagnant. Realizing you’ve outgrown who you are, what you do, why you’re doing it, and who you’re doing it for. Desiring to do something new that brings more impact and joy but not knowing what it is. If this resonates with you, it might be time for a reinvention. Perhaps you’re content with your current business but need a total upgrade—better offers, higher-ticket products, and improved customers. Or maybe you’re ready for Your Next Act. You might have recently exited your previous venture, but assembling a team to quickly launch a new one feels hard, expensive, and time-consuming. The solution? Reinvent yourself and your business by creating a Category of One brand—one that attracts ideal customers who are already sold on your products and services. This path leads to higher revenue, greater impact, and deeper fulfillment. About the Book This short guide, written by business expert and serial entrepreneur Mike Koenigs, will walk you through the key steps to reinvention: Mindset: Develop non-negotiable values to reimagine your business. Market: Identify your ideal audience by asking, “Who do you want to be a hero to?” Model: Design a profitable business model that delivers a brand promise, creates transformation, and simplifies delivery. Message: Craft a message that resonates with your perfect prospects, compelling them to raise their hand and buy quickly. Media: Select the right platforms to reach your audience and drive conversions. Multipliers: Leverage strategies to amplify your success and attract more customers. Who Is This For? Your Next Act is a powerful framework that works in nearly every industry for entrepreneurs and business owners worldwide. Whether you’re in funded startups, financial services, wealth management, professional services, private equity, insurance, coaching, SaaS, construction, real estate, or healthcare, this guide is designed to help you grow and succeed. Praise for Mike Koenigs “Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with. Take advantage of what he has to offer.” – Tony Robbins YOUR REVENUES MULTIPLY "Every time there's a significant tech marketing breakthrough, over the last 30 years, Mike's always been a trailblazing leader for ambitious entrepreneurs. If you're around him and his team for a day, everything in your marketing gets significantly easier, faster, cheaper, and your revenues multiply. This will an exponentially greater result now that Mike has mapped out how AI can transform both your back stage and front stage. This is my 50th year of coaching, and Mike makes my top three list of great, helpful marketing transformers." DAN SULLIVAN Co-Founder of Strategic Coach, Bestselling Author “Mike Koenigs is a total badass. He's a trusted advisor and an early-stage investor in Bulletproof who I rely on for cutting-edge marketing and business advice." DAVE ASPREY, founder BULLETPROOF COFFEE “Mike Koenigs is a master of helping transformational entrepreneurs like me go out, get our message out to the world, and then give us the tools so we can go change lives and be role models to change everyone's lives. [JJ Virgin]

5. 

   9 Feb 2025

   Chapter 1: Accelerating Growth with the 6Ms

   A Step-by-Step Guide to Reinventing You and Your Business You—and every entrepreneur—will inevitably face challenges at some point in your career. These challenges might include: Feeling stuck or stagnant. Realizing you’ve outgrown who you are, what you do, why you’re doing it, and who you’re doing it for. Desiring to do something new that brings more impact and joy but not knowing what it is. If this resonates with you, it might be time for a reinvention. Perhaps you’re content with your current business but need a total upgrade—better offers, higher-ticket products, and improved customers. Or maybe you’re ready for Your Next Act. You might have recently exited your previous venture, but assembling a team to quickly launch a new one feels hard, expensive, and time-consuming. The solution? Reinvent yourself and your business by creating a Category of One brand—one that attracts ideal customers who are already sold on your products and services. This path leads to higher revenue, greater impact, and deeper fulfillment. About the Book This short guide, written by business expert and serial entrepreneur Mike Koenigs, will walk you through the key steps to reinvention: Mindset: Develop non-negotiable values to reimagine your business. Market: Identify your ideal audience by asking, “Who do you want to be a hero to?” Model: Design a profitable business model that delivers a brand promise, creates transformation, and simplifies delivery. Message: Craft a message that resonates with your perfect prospects, compelling them to raise their hand and buy quickly. Media: Select the right platforms to reach your audience and drive conversions. Multipliers: Leverage strategies to amplify your success and attract more customers. Who Is This For? Your Next Act is a powerful framework that works in nearly every industry for entrepreneurs and business owners worldwide. Whether you’re in funded startups, financial services, wealth management, professional services, private equity, insurance, coaching, SaaS, construction, real estate, or healthcare, this guide is designed to help you grow and succeed. Praise for Mike Koenigs “Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with. Take advantage of what he has to offer.” – Tony Robbins YOUR REVENUES MULTIPLY "Every time there's a significant tech marketing breakthrough, over the last 30 years, Mike's always been a trailblazing leader for ambitious entrepreneurs. If you're around him and his team for a day, everything in your marketing gets significantly easier, faster, cheaper, and your revenues multiply. This will an exponentially greater result now that Mike has mapped out how AI can transform both your back stage and front stage. This is my 50th year of coaching, and Mike makes my top three list of great, helpful marketing transformers." DAN SULLIVAN Co-Founder of Strategic Coach, Bestselling Author “Mike Koenigs is a total badass. He's a trusted advisor and an early-stage investor in Bulletproof who I rely on for cutting-edge marketing and business advice." DAVE ASPREY, founder BULLETPROOF COFFEE “Mike Koenigs is a master of helping transformational entrepreneurs like me go out, get our message out to the world, and then give us the tools so we can go change lives and be role models to change everyone's lives. [JJ Virgin]

6. 

   8 Feb 2025

   Chapter 2: Mindset: How to Win at Business and Life

   A Step-by-Step Guide to Reinventing You and Your Business You—and every entrepreneur—will inevitably face challenges at some point in your career. These challenges might include: Feeling stuck or stagnant. Realizing you’ve outgrown who you are, what you do, why you’re doing it, and who you’re doing it for. Desiring to do something new that brings more impact and joy but not knowing what it is. If this resonates with you, it might be time for a reinvention. Perhaps you’re content with your current business but need a total upgrade—better offers, higher-ticket products, and improved customers. Or maybe you’re ready for Your Next Act. You might have recently exited your previous venture, but assembling a team to quickly launch a new one feels hard, expensive, and time-consuming. The solution? Reinvent yourself and your business by creating a Category of One brand—one that attracts ideal customers who are already sold on your products and services. This path leads to higher revenue, greater impact, and deeper fulfillment. About the Book This short guide, written by business expert and serial entrepreneur Mike Koenigs, will walk you through the key steps to reinvention: Mindset: Develop non-negotiable values to reimagine your business. Market: Identify your ideal audience by asking, “Who do you want to be a hero to?” Model: Design a profitable business model that delivers a brand promise, creates transformation, and simplifies delivery. Message: Craft a message that resonates with your perfect prospects, compelling them to raise their hand and buy quickly. Media: Select the right platforms to reach your audience and drive conversions. Multipliers: Leverage strategies to amplify your success and attract more customers. Who Is This For? Your Next Act is a powerful framework that works in nearly every industry for entrepreneurs and business owners worldwide. Whether you’re in funded startups, financial services, wealth management, professional services, private equity, insurance, coaching, SaaS, construction, real estate, or healthcare, this guide is designed to help you grow and succeed. Praise for Mike Koenigs “Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with. Take advantage of what he has to offer.” – Tony Robbins YOUR REVENUES MULTIPLY "Every time there's a significant tech marketing breakthrough, over the last 30 years, Mike's always been a trailblazing leader for ambitious entrepreneurs. If you're around him and his team for a day, everything in your marketing gets significantly easier, faster, cheaper, and your revenues multiply. This will an exponentially greater result now that Mike has mapped out how AI can transform both your back stage and front stage. This is my 50th year of coaching, and Mike makes my top three list of great, helpful marketing transformers." DAN SULLIVAN Co-Founder of Strategic Coach, Bestselling Author “Mike Koenigs is a total badass. He's a trusted advisor and an early-stage investor in Bulletproof who I rely on for cutting-edge marketing and business advice." DAVE ASPREY, founder BULLETPROOF COFFEE “Mike Koenigs is a master of helping transformational entrepreneurs like me go out, get our message out to the world, and then give us the tools so we can go change lives and be role models to change everyone's lives. [JJ Virgin]

7. 

   7 Feb 2025

   Chapter 3: Market: Claiming Your Turf

   A Step-by-Step Guide to Reinventing You and Your Business You—and every entrepreneur—will inevitably face challenges at some point in your career. These challenges might include: Feeling stuck or stagnant. Realizing you’ve outgrown who you are, what you do, why you’re doing it, and who you’re doing it for. Desiring to do something new that brings more impact and joy but not knowing what it is. If this resonates with you, it might be time for a reinvention. Perhaps you’re content with your current business but need a total upgrade—better offers, higher-ticket products, and improved customers. Or maybe you’re ready for Your Next Act. You might have recently exited your previous venture, but assembling a team to quickly launch a new one feels hard, expensive, and time-consuming. The solution? Reinvent yourself and your business by creating a Category of One brand—one that attracts ideal customers who are already sold on your products and services. This path leads to higher revenue, greater impact, and deeper fulfillment. About the Book This short guide, written by business expert and serial entrepreneur Mike Koenigs, will walk you through the key steps to reinvention: Mindset: Develop non-negotiable values to reimagine your business. Market: Identify your ideal audience by asking, “Who do you want to be a hero to?” Model: Design a profitable business model that delivers a brand promise, creates transformation, and simplifies delivery. Message: Craft a message that resonates with your perfect prospects, compelling them to raise their hand and buy quickly. Media: Select the right platforms to reach your audience and drive conversions. Multipliers: Leverage strategies to amplify your success and attract more customers. Who Is This For? Your Next Act is a powerful framework that works in nearly every industry for entrepreneurs and business owners worldwide. Whether you’re in funded startups, financial services, wealth management, professional services, private equity, insurance, coaching, SaaS, construction, real estate, or healthcare, this guide is designed to help you grow and succeed. Praise for Mike Koenigs “Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with. Take advantage of what he has to offer.” – Tony Robbins YOUR REVENUES MULTIPLY "Every time there's a significant tech marketing breakthrough, over the last 30 years, Mike's always been a trailblazing leader for ambitious entrepreneurs. If you're around him and his team for a day, everything in your marketing gets significantly easier, faster, cheaper, and your revenues multiply. This will an exponentially greater result now that Mike has mapped out how AI can transform both your back stage and front stage. This is my 50th year of coaching, and Mike makes my top three list of great, helpful marketing transformers." DAN SULLIVAN Co-Founder of Strategic Coach, Bestselling Author “Mike Koenigs is a total badass. He's a trusted advisor and an early-stage investor in Bulletproof who I rely on for cutting-edge marketing and business advice." DAVE ASPREY, founder BULLETPROOF COFFEE “Mike Koenigs is a master of helping transformational entrepreneurs like me go out, get our message out to the world, and then give us the tools so we can go change lives and be role models to change everyone's lives. [JJ Virgin]

8. 

   6 Feb 2025

   Chapter 4: Model: What’s Your Brand Promise, What Transformation Do You Deliver, and How Do You Make Money?

   A Step-by-Step Guide to Reinventing You and Your Business You—and every entrepreneur—will inevitably face challenges at some point in your career. These challenges might include: Feeling stuck or stagnant. Realizing you’ve outgrown who you are, what you do, why you’re doing it, and who you’re doing it for. Desiring to do something new that brings more impact and joy but not knowing what it is. If this resonates with you, it might be time for a reinvention. Perhaps you’re content with your current business but need a total upgrade—better offers, higher-ticket products, and improved customers. Or maybe you’re ready for Your Next Act. You might have recently exited your previous venture, but assembling a team to quickly launch a new one feels hard, expensive, and time-consuming. The solution? Reinvent yourself and your business by creating a Category of One brand—one that attracts ideal customers who are already sold on your products and services. This path leads to higher revenue, greater impact, and deeper fulfillment. About the Book This short guide, written by business expert and serial entrepreneur Mike Koenigs, will walk you through the key steps to reinvention: Mindset: Develop non-negotiable values to reimagine your business. Market: Identify your ideal audience by asking, “Who do you want to be a hero to?” Model: Design a profitable business model that delivers a brand promise, creates transformation, and simplifies delivery. Message: Craft a message that resonates with your perfect prospects, compelling them to raise their hand and buy quickly. Media: Select the right platforms to reach your audience and drive conversions. Multipliers: Leverage strategies to amplify your success and attract more customers. Who Is This For? Your Next Act is a powerful framework that works in nearly every industry for entrepreneurs and business owners worldwide. Whether you’re in funded startups, financial services, wealth management, professional services, private equity, insurance, coaching, SaaS, construction, real estate, or healthcare, this guide is designed to help you grow and succeed. Praise for Mike Koenigs “Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with. Take advantage of what he has to offer.” – Tony Robbins YOUR REVENUES MULTIPLY "Every time there's a significant tech marketing breakthrough, over the last 30 years, Mike's always been a trailblazing leader for ambitious entrepreneurs. If you're around him and his team for a day, everything in your marketing gets significantly easier, faster, cheaper, and your revenues multiply. This will an exponentially greater result now that Mike has mapped out how AI can transform both your back stage and front stage. This is my 50th year of coaching, and Mike makes my top three list of great, helpful marketing transformers." DAN SULLIVAN Co-Founder of Strategic Coach, Bestselling Author “Mike Koenigs is a total badass. He's a trusted advisor and an early-stage investor in Bulletproof who I rely on for cutting-edge marketing and business advice." DAVE ASPREY, founder BULLETPROOF COFFEE “Mike Koenigs is a master of helping transformational entrepreneurs like me go out, get our message out to the world, and then give us the tools so we can go change lives and be role models to change everyone's lives. [JJ Virgin]

9. 

   5 Feb 2025

   Chapter 5: Message: Tell a Powerful Story

   A Step-by-Step Guide to Reinventing You and Your Business You—and every entrepreneur—will inevitably face challenges at some point in your career. These challenges might include: Feeling stuck or stagnant. Realizing you’ve outgrown who you are, what you do, why you’re doing it, and who you’re doing it for. Desiring to do something new that brings more impact and joy but not knowing what it is. If this resonates with you, it might be time for a reinvention. Perhaps you’re content with your current business but need a total upgrade—better offers, higher-ticket products, and improved customers. Or maybe you’re ready for Your Next Act. You might have recently exited your previous venture, but assembling a team to quickly launch a new one feels hard, expensive, and time-consuming. The solution? Reinvent yourself and your business by creating a Category of One brand—one that attracts ideal customers who are already sold on your products and services. This path leads to higher revenue, greater impact, and deeper fulfillment. About the Book This short guide, written by business expert and serial entrepreneur Mike Koenigs, will walk you through the key steps to reinvention: Mindset: Develop non-negotiable values to reimagine your business. Market: Identify your ideal audience by asking, “Who do you want to be a hero to?” Model: Design a profitable business model that delivers a brand promise, creates transformation, and simplifies delivery. Message: Craft a message that resonates with your perfect prospects, compelling them to raise their hand and buy quickly. Media: Select the right platforms to reach your audience and drive conversions. Multipliers: Leverage strategies to amplify your success and attract more customers. Who Is This For? Your Next Act is a powerful framework that works in nearly every industry for entrepreneurs and business owners worldwide. Whether you’re in funded startups, financial services, wealth management, professional services, private equity, insurance, coaching, SaaS, construction, real estate, or healthcare, this guide is designed to help you grow and succeed. Praise for Mike Koenigs “Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with. Take advantage of what he has to offer.” – Tony Robbins YOUR REVENUES MULTIPLY "Every time there's a significant tech marketing breakthrough, over the last 30 years, Mike's always been a trailblazing leader for ambitious entrepreneurs. If you're around him and his team for a day, everything in your marketing gets significantly easier, faster, cheaper, and your revenues multiply. This will an exponentially greater result now that Mike has mapped out how AI can transform both your back stage and front stage. This is my 50th year of coaching, and Mike makes my top three list of great, helpful marketing transformers." DAN SULLIVAN Co-Founder of Strategic Coach, Bestselling Author “Mike Koenigs is a total badass. He's a trusted advisor and an early-stage investor in Bulletproof who I rely on for cutting-edge marketing and business advice." DAVE ASPREY, founder BULLETPROOF COFFEE “Mike Koenigs is a master of helping transformational entrepreneurs like me go out, get our message out to the world, and then give us the tools so we can go change lives and be role models to change everyone's lives. [JJ Virgin]

10. 

    4 Feb 2025

    Chapter 6: Media: Fish Where the Fish Are Biting

    A Step-by-Step Guide to Reinventing You and Your Business You—and every entrepreneur—will inevitably face challenges at some point in your career. These challenges might include: Feeling stuck or stagnant. Realizing you’ve outgrown who you are, what you do, why you’re doing it, and who you’re doing it for. Desiring to do something new that brings more impact and joy but not knowing what it is. If this resonates with you, it might be time for a reinvention. Perhaps you’re content with your current business but need a total upgrade—better offers, higher-ticket products, and improved customers. Or maybe you’re ready for Your Next Act. You might have recently exited your previous venture, but assembling a team to quickly launch a new one feels hard, expensive, and time-consuming. The solution? Reinvent yourself and your business by creating a Category of One brand—one that attracts ideal customers who are already sold on your products and services. This path leads to higher revenue, greater impact, and deeper fulfillment. About the Book This short guide, written by business expert and serial entrepreneur Mike Koenigs, will walk you through the key steps to reinvention: Mindset: Develop non-negotiable values to reimagine your business. Market: Identify your ideal audience by asking, “Who do you want to be a hero to?” Model: Design a profitable business model that delivers a brand promise, creates transformation, and simplifies delivery. Message: Craft a message that resonates with your perfect prospects, compelling them to raise their hand and buy quickly. Media: Select the right platforms to reach your audience and drive conversions. Multipliers: Leverage strategies to amplify your success and attract more customers. Who Is This For? Your Next Act is a powerful framework that works in nearly every industry for entrepreneurs and business owners worldwide. Whether you’re in funded startups, financial services, wealth management, professional services, private equity, insurance, coaching, SaaS, construction, real estate, or healthcare, this guide is designed to help you grow and succeed. Praise for Mike Koenigs “Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with. Take advantage of what he has to offer.” – Tony Robbins YOUR REVENUES MULTIPLY "Every time there's a significant tech marketing breakthrough, over the last 30 years, Mike's always been a trailblazing leader for ambitious entrepreneurs. If you're around him and his team for a day, everything in your marketing gets significantly easier, faster, cheaper, and your revenues multiply. This will an exponentially greater result now that Mike has mapped out how AI can transform both your back stage and front stage. This is my 50th year of coaching, and Mike makes my top three list of great, helpful marketing transformers." DAN SULLIVAN Co-Founder of Strategic Coach, Bestselling Author “Mike Koenigs is a total badass. He's a trusted advisor and an early-stage investor in Bulletproof who I rely on for cutting-edge marketing and business advice." DAVE ASPREY, founder BULLETPROOF COFFEE “Mike Koenigs is a master of helping transformational entrepreneurs like me go out, get our message out to the world, and then give us the tools so we can go change lives and be role models to change everyone's lives. [JJ Virgin]

11. 

    3 Feb 2025

    Chapter 7: Multipliers: Taking the Accelerators to Another Level

    A Step-by-Step Guide to Reinventing You and Your Business You—and every entrepreneur—will inevitably face challenges at some point in your career. These challenges might include: Feeling stuck or stagnant. Realizing you’ve outgrown who you are, what you do, why you’re doing it, and who you’re doing it for. Desiring to do something new that brings more impact and joy but not knowing what it is. If this resonates with you, it might be time for a reinvention. Perhaps you’re content with your current business but need a total upgrade—better offers, higher-ticket products, and improved customers. Or maybe you’re ready for Your Next Act. You might have recently exited your previous venture, but assembling a team to quickly launch a new one feels hard, expensive, and time-consuming. The solution? Reinvent yourself and your business by creating a Category of One brand—one that attracts ideal customers who are already sold on your products and services. This path leads to higher revenue, greater impact, and deeper fulfillment. About the Book This short guide, written by business expert and serial entrepreneur Mike Koenigs, will walk you through the key steps to reinvention: Mindset: Develop non-negotiable values to reimagine your business. Market: Identify your ideal audience by asking, “Who do you want to be a hero to?” Model: Design a profitable business model that delivers a brand promise, creates transformation, and simplifies delivery. Message: Craft a message that resonates with your perfect prospects, compelling them to raise their hand and buy quickly. Media: Select the right platforms to reach your audience and drive conversions. Multipliers: Leverage strategies to amplify your success and attract more customers. Who Is This For? Your Next Act is a powerful framework that works in nearly every industry for entrepreneurs and business owners worldwide. Whether you’re in funded startups, financial services, wealth management, professional services, private equity, insurance, coaching, SaaS, construction, real estate, or healthcare, this guide is designed to help you grow and succeed. Praise for Mike Koenigs “Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with. Take advantage of what he has to offer.” – Tony Robbins YOUR REVENUES MULTIPLY "Every time there's a significant tech marketing breakthrough, over the last 30 years, Mike's always been a trailblazing leader for ambitious entrepreneurs. If you're around him and his team for a day, everything in your marketing gets significantly easier, faster, cheaper, and your revenues multiply. This will an exponentially greater result now that Mike has mapped out how AI can transform both your back stage and front stage. This is my 50th year of coaching, and Mike makes my top three list of great, helpful marketing transformers." DAN SULLIVAN Co-Founder of Strategic Coach, Bestselling Author “Mike Koenigs is a total badass. He's a trusted advisor and an early-stage investor in Bulletproof who I rely on for cutting-edge marketing and business advice." DAVE ASPREY, founder BULLETPROOF COFFEE “Mike Koenigs is a master of helping transformational entrepreneurs like me go out, get our message out to the world, and then give us the tools so we can go change lives and be role models to change everyone's lives. [JJ Virgin]

12. 

    2 Feb 2025

    Chapter 8: Next Steps for Your Category of One Brand

    A Step-by-Step Guide to Reinventing You and Your Business You—and every entrepreneur—will inevitably face challenges at some point in your career. These challenges might include: Feeling stuck or stagnant. Realizing you’ve outgrown who you are, what you do, why you’re doing it, and who you’re doing it for. Desiring to do something new that brings more impact and joy but not knowing what it is. If this resonates with you, it might be time for a reinvention. Perhaps you’re content with your current business but need a total upgrade—better offers, higher-ticket products, and improved customers. Or maybe you’re ready for Your Next Act. You might have recently exited your previous venture, but assembling a team to quickly launch a new one feels hard, expensive, and time-consuming. The solution? Reinvent yourself and your business by creating a Category of One brand—one that attracts ideal customers who are already sold on your products and services. This path leads to higher revenue, greater impact, and deeper fulfillment. About the Book This short guide, written by business expert and serial entrepreneur Mike Koenigs, will walk you through the key steps to reinvention: Mindset: Develop non-negotiable values to reimagine your business. Market: Identify your ideal audience by asking, “Who do you want to be a hero to?” Model: Design a profitable business model that delivers a brand promise, creates transformation, and simplifies delivery. Message: Craft a message that resonates with your perfect prospects, compelling them to raise their hand and buy quickly. Media: Select the right platforms to reach your audience and drive conversions. Multipliers: Leverage strategies to amplify your success and attract more customers. Who Is This For? Your Next Act is a powerful framework that works in nearly every industry for entrepreneurs and business owners worldwide. Whether you’re in funded startups, financial services, wealth management, professional services, private equity, insurance, coaching, SaaS, construction, real estate, or healthcare, this guide is designed to help you grow and succeed. Praise for Mike Koenigs “Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with. Take advantage of what he has to offer.” – Tony Robbins YOUR REVENUES MULTIPLY "Every time there's a significant tech marketing breakthrough, over the last 30 years, Mike's always been a trailblazing leader for ambitious entrepreneurs. If you're around him and his team for a day, everything in your marketing gets significantly easier, faster, cheaper, and your revenues multiply. This will an exponentially greater result now that Mike has mapped out how AI can transform both your back stage and front stage. This is my 50th year of coaching, and Mike makes my top three list of great, helpful marketing transformers." DAN SULLIVAN Co-Founder of Strategic Coach, Bestselling Author “Mike Koenigs is a total badass. He's a trusted advisor and an early-stage investor in Bulletproof who I rely on for cutting-edge marketing and business advice." DAVE ASPREY, founder BULLETPROOF COFFEE “Mike Koenigs is a master of helping transformational entrepreneurs like me go out, get our message out to the world, and then give us the tools so we can go change lives and be role models to change everyone's lives. [JJ Virgin]

13. 

    1 Feb 2025

    Closing Credits

    A Step-by-Step Guide to Reinventing You and Your Business You—and every entrepreneur—will inevitably face challenges at some point in your career. These challenges might include: Feeling stuck or stagnant. Realizing you’ve outgrown who you are, what you do, why you’re doing it, and who you’re doing it for. Desiring to do something new that brings more impact and joy but not knowing what it is. If this resonates with you, it might be time for a reinvention. Perhaps you’re content with your current business but need a total upgrade—better offers, higher-ticket products, and improved customers. Or maybe you’re ready for Your Next Act. You might have recently exited your previous venture, but assembling a team to quickly launch a new one feels hard, expensive, and time-consuming. The solution? Reinvent yourself and your business by creating a Category of One brand—one that attracts ideal customers who are already sold on your products and services. This path leads to higher revenue, greater impact, and deeper fulfillment. About the Book This short guide, written by business expert and serial entrepreneur Mike Koenigs, will walk you through the key steps to reinvention: Mindset: Develop non-negotiable values to reimagine your business. Market: Identify your ideal audience by asking, “Who do you want to be a hero to?” Model: Design a profitable business model that delivers a brand promise, creates transformation, and simplifies delivery. Message: Craft a message that resonates with your perfect prospects, compelling them to raise their hand and buy quickly. Media: Select the right platforms to reach your audience and drive conversions. Multipliers: Leverage strategies to amplify your success and attract more customers. Who Is This For? Your Next Act is a powerful framework that works in nearly every industry for entrepreneurs and business owners worldwide. Whether you’re in funded startups, financial services, wealth management, professional services, private equity, insurance, coaching, SaaS, construction, real estate, or healthcare, this guide is designed to help you grow and succeed. Praise for Mike Koenigs “Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with. Take advantage of what he has to offer.” – Tony Robbins YOUR REVENUES MULTIPLY "Every time there's a significant tech marketing breakthrough, over the last 30 years, Mike's always been a trailblazing leader for ambitious entrepreneurs. If you're around him and his team for a day, everything in your marketing gets significantly easier, faster, cheaper, and your revenues multiply. This will an exponentially greater result now that Mike has mapped out how AI can transform both your back stage and front stage. This is my 50th year of coaching, and Mike makes my top three list of great, helpful marketing transformers." DAN SULLIVAN Co-Founder of Strategic Coach, Bestselling Author “Mike Koenigs is a total badass. He's a trusted advisor and an early-stage investor in Bulletproof who I rely on for cutting-edge marketing and business advice." DAVE ASPREY, founder BULLETPROOF COFFEE “Mike Koenigs is a master of helping transformational entrepreneurs like me go out, get our message out to the world, and then give us the tools so we can go change lives and be role models to change everyone's lives. [JJ Virgin]

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

4 ratings

Podcast Authority Score: 48 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

83

Social presence

0

YouTube

0

Engagement

32

Contact Your Next Act: The Six Growth Accelerators for Creating a Business You'll Love for the Rest of Your Life

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.