Hello, I am Brek Cockrell, founder of BC Leadership Co. and host of the "Your Next Best Step" podcast. With over 40 years of leadership experience, spanning ministry, coaching, and organizational strategy, I help leaders build lives of significance, not just success. Through practical coaching, transformative questions, and a deep belief in every leader’s potential, I create environments and experiences to help leaders and teams take their next best step.
Your Next Best Step
Claim This Podcastby Brek Cockrell
5.0(1 reviews)
40 episodes
Updated Daily
Accepts GuestsHas Sponsors
Podcast Overview
Hello, I am Brek Cockrell, founder of BC Leadership Co. and host of the "Your Next Best Step" podcast. With over 40 years of leadership experience, spanning ministry, coaching, and organizational strategy, I help leaders build lives of significance, not just success. Through practical coaching, transformative questions, and a deep belief in every leader’s potential, I create environments and experiences to help leaders and teams take their next best step.
Language
🇺🇲
Publishing Since
8/15/2025
1 verified contact email on file for Your Next Best Step
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
Recent Episodes
June 26, 2026
Dreams, Drains, Doubts
<p>Most leaders diagnose a stalled team as a motivation problem. It's rarely that.</p><p>In this episode, Brek breaks down the three forces actually driving disengagement on your team — Dreams, Drains, and Doubts — and why your normal motivation playbook misses all of them. Each force is different. Each one needs a completely different move from you as a leader. And if you don't know which one is active right now, you're not leading the problem — you're just managing the symptoms.</p><p>You'll walk away knowing how to ask the question almost nobody asks, how to name what you're noticing without shutting people down, and how to close a confidence gap without leaving your people more alone in the process.</p><p>Don't build the plan until you can name the problem. That's where this episode starts.</p>
June 19, 2026
Build Your Brand With Purpose
<p><strong>What's It Like on the Other Side of You?</strong></p><p>If someone said your name in a room you weren't in, what would they say? Not your title. Not your output. Who you are.</p><p>That's the question Brek Cockrell explores in this episode, drawn from a leadership workshop on building your brand with purpose. Here's the challenge: most leaders are managing their image when they should be building their impact. The gap between who you think you are and what people actually experience is where trust lives—or dies.</p><p><strong>What You'll Learn:</strong></p><p>This episode unpacks E.D.O.T. as the Brand Pathway—a four-part framework adapted from Everything Depends On Trust:</p><ul><li><strong>Examine:</strong> What are people actually experiencing on the other side of you (not what you intend)?</li><li><strong>Define:</strong> What do you want to be known for in one clear sentence?</li><li><strong>Own:</strong> Are your daily behaviors building your brand or busting it?</li><li><strong>Trust:</strong> Trust grows when who you say you are matches what people experience.</li></ul><p>You'll also walk through the 3 C's of a trusted brand—Clarity, Consistency, and Credibility—and fill in your own Leadership Brand Statement: "I want to be known as someone who ___, because people can count on me to ___."</p><p>Then comes the part that gets real. Brek shares the Brand Builder behaviors (follow-through, owning mistakes, being curious, communicating early) versus the Brand Busters (overpromising, blaming others, assuming motives, going silent) that quietly shape your reputation every single day.</p><p><strong>The 30-Day Challenge:</strong></p><p>Pick one Brand Builder behavior. Practice it every single day. Then ask one trusted person: "What's it like on the other side of me?" And just listen.</p><p>Because here's what matters: trust isn't built in big moments. It's built in small moments, practiced consistently, until people know what to expect from you. And when they do—trust grows.</p><p><strong>Ready to take your next best step?</strong></p><p>Subscribe to Thursday Throwdown for weekly leadership lessons rooted in ancient wisdom that still applies today. Explore coaching at bcleadershipco.com.</p>
June 12, 2026
How to Tame Your Advice Monster
<p>In this episode, we're diving into something I've personally struggled with, and something I see in almost every leader I work with: the Advice Monster. You know that moment in a one-on-one when someone comes to you with a problem, and before they even finish explaining it, you've already jumped to the solution? Yeah, that's the advice monster at work.</p><p>Here's the truth: it's not a character flaw. It's a deeply wired instinct to help by solving, to contribute by answering. And while your intentions are good, rushing to advice actually robs the people you're leading of the chance to think, discover, and own their own growth.</p><p>In this episode, I'm sharing the framework that changed how I lead—pulling from Michael Bungay Stanier's The Advice Trap and John Maxwell's 21 Irrefutable Laws of Leadership. We'll walk through the five levels of leadership, explore the difference between being the hero and being the guide, and I'm giving you six specific coaching questions you can use in your very next one-on-one to tame the monster and actually develop the people you lead.</p><p>This isn't about strategy sessions or performance reviews. This is about what happens in a single conversation when you decide to stop being the expert in the room and start believing in the wisdom of the person in front of you.</p><p>If you lead people (or want to), this episode is for you. Whether you're a CEO, a manager, or a parent, taming your advice monster is the difference between people who depend on you and people who grow beyond you.</p><p>If you've ever wondered why the same problem keeps coming back from the same person, this episode answers that question and gives you the tool to fix it.</p><p>If you're serious about raising your leadership lid, this is the foundation. You cannot take your people higher than you've taken yourself, and that starts with how you show up in the moments that matter most.</p><p>Conviction is contagious, and so is curiosity. It's time to make curiosity your leadership superpower.</p>
40 total episodes available
Deep-dive analytics for Your Next Best Step
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is Your Next Best Step?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
Legal Disclaimer
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.