Podcast thumbnail for Your Podcast Publicist with Christina Lenkowski

Your Podcast Publicist with Christina Lenkowski

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by Christina Lenkowski

5.0(3 reviews)
7 episodes
Updated Daily
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Podcast Overview

Are you ready for a podcast that gets real and raw about the often misunderstood world of publicity? I'm Christina Lenkowski, host of the Your Podcast Publicist show, and I get that publicity, and in particular, podcast publicity, can seem like an absolute foreign concept. I am on a mission to break down that imaginary wall that's been built up around it so that you can understand why it's so important to your business, how to get started, and what's it's done for me and some of my clients and biz besties. Publicity is not just meant for the already famous and well-funded. It's meant for YOU!

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Publishing Since

8/27/2021

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Recent Episodes

Episode thumbnail for 6: Christina Gets Real: PDF One-Sheets & Pitch Templates

November 19, 2021

6: Christina Gets Real: PDF One-Sheets & Pitch Templates

<p>Podcasters often ask me what they should have in place before starting to guest on podcasts or pitching to podcasts. Well, besides obvious reasons like a solid presence or solid call to action, what you really need is a pitch template. It’s a huge save timer and can save you loads of effort along the way. And, attention here, I insist on the template over the popular “one sheet” thing. The template will always be ready-to-go and let you adjust and adapt the content to the context, propose topic ideas, and even include some audio snippets. This is really going hit on your credibility markers and open more doors.</p> <p> </p> <p> </p> <p>So, what does it take to create a solid pitch template?</p> <p> </p> <p>[01:11] What is the one thing you should do before you start guesting on podcasts or pitching to podcasts.?</p> <p>[02:07] The real reason people fixate on creating one sheet.</p> <p>[02:22] What a solid pitch template looks like and why you need one.</p> <p>[04:30] Guidelines and tips for creating a solid pitch.</p> <p> </p> <p><a href= "https://app.acuityscheduling.com/schedule.php?owner=19932289&appointmentType=15086135" target="_blank" rel="noopener">VIP Days</a></p> <p><a href= "https://app.acuityscheduling.com/schedule.php?owner=19932289&appointmentType=15086135" target="_blank" rel="noopener">Publicity By Chrstina Website</a></p> <p> </p> <p><strong>Connect with Christina: </strong></p> <p><a href="https://www.publicityxchristina.com/"><span style= "font-weight: 400;">Publicity x Christina</span></a></p> <p><a href= "https://www.facebook.com/Publicity-by-Christina-110814573997702"><span style="font-weight: 400;"> Facebook</span></a> <span style="font-weight: 400;">|</span> <a href= "https://www.instagram.com/publicityxchristina/"><span style= "font-weight: 400;">Instagram</span></a></p> <p><a href="https://www.videoask.com/fiew43hqf"><span style= "font-weight: 400;">Podcast Publicity Quiz</span></a></p>

Episode thumbnail for 5: Podcast Publicity for the Long Game with Luis Báez

November 2, 2021

5: Podcast Publicity for the Long Game with Luis Báez

<p><span style="font-weight: 400;">In this episode, I am bringing in Luis Báez, Founder and Sales Enablement Specialist  at LuisBaez.com.  We dive deep into how podcast publicity has impacted his business over the past year, the opportunities that have opened up for him during this time, and his experience in working with the Publicity by Christina team. </span></p> <p> </p> <p><span style="font-weight: 400;">As a business owner you are managing and tackling so many things at once, including publicity (which you may or may not even feel comfortable doing). But what happens if this gets taken out of your hands and is handled by a team of experts who know what they’re doing? </span></p> <p> </p> <p><span style="font-weight: 400;">Luis has seen and felt the positive changes his business has had since working with us. It hasn’t been an easy road with quick turnarounds, but the quality of relationships and connections podcast guesting has brought in his business has been nothing short of amazing.</span></p> <p> </p> <p><span style="font-weight: 400;">True enough, he is slowly-nut-surely reaping what he has sowed in his investment of time, effort and everything in between. Learn the processes he has gone through and what he is doing to continue growing his business through podcast guesting in our conversation.</span></p> <p> </p> <p><span style="font-weight: 400;">[01:59] A short backgrounder on Luis and how he has impacted Christina’s business.</span></p> <p><span style="font-weight: 400;">[04:37] How things have shifted in his business since he started guesting on other podcasts in the past year.</span></p> <p><span style="font-weight: 400;">[05:50] Walking into the path of publicity and accepting that the results don’t show up in an instant and that growth isn’t based on numbers but rather on the quality of relationships.</span></p> <p><span style="font-weight: 400;">[12:44] Huge 180 degree turns on business and job opportunities that have transpired in his business since beginning his visibility work..</span></p> <p><span style="font-weight: 400;">[17:23] How working with Christina’s team has saved him time and exhaustion.</span></p> <p><span style="font-weight: 400;">[21:54] Genuine tips about connecting with podcast hosts and the impact it can give to both you and the host.</span></p> <p><span style="font-weight: 400;">[26:50] Why the ‘attitude of gratitude’ towards podcasts hosts is important.</span></p> <p><span style="font-weight: 400;">[29:11] Promoting and re-using episodes to continue building your credibility over and over again.</span></p> <p><span style="font-weight: 400;">[34:09] The story of how Luis and Christina met and collaborated. </span></p> <p><span style="font-weight: 400;">[36:55] What’s a ‘business squad’ and why you need one.</span></p> <p> </p> <h2><span style="font-weight: 400;">Links and Resources:</span></h2> <p><a href= "https://www.publicityxchristina.com/episode2"><span style= "font-weight: 400;">Episode 2: What IS Publicity?</span></a><span style= "font-weight: 400;"> </span></p> <p> </p> <h3><span style="font-weight: 400;">Connect with Luis:</span></h3> <p><a href="https://www.luisbaez.com/"><span style= "font-weight: 400;">Website </span></a><a href= "https://www.linkedin.com/in/baezluis/"><span style= "font-weight: 400;"> | </span> <span style= "font-weight: 400;">LinkedIn</span></a><span style= "font-weight: 400;"> |</span> <a href= "https://www.instagram.com/itsluisbaez/"><span style= "font-weight: 400;">Instagram</span></a></p> <p> </p> <h3><span style="font-weight: 400;">Connect with Christina: </span></h3> <p><a href="https://www.publicityxchristina.com/"><span style= "font-weight: 400;">Publicity x Christina</span></a></p> <p><a href= "https://www.facebook.com/Publicity-by-Christina-110814573997702"><span style="font-weight: 400;"> Facebook</span></a> <span style="font-weight: 400;">|</span> <a href= "https://www.instagram.com/publicityxchristina/"><span style= "font-weight: 400;">Instagram</span></a></p> <p><span style="font-weight: 400;"><a href= "https://www.videoask.com/fiew43hqf">Podcast Publicity Quiz</a></span></p>

Episode thumbnail for 4: Why I Guarantee Bookings (& Why That's Controversial)

October 19, 2021

4: Why I Guarantee Bookings (& Why That's Controversial)

<p><span style="font-weight: 400;">I have worked in the PR and publicity world for over 15 years and I know how clients want concrete answers to things we don’t always have control over - ROI and conversion, for example. This is the reason why most agencies don’t give guarantees to their clients. </span></p> <p> </p> <p><span style="font-weight: 400;">But when I started my own business I was determined to give my clients some sort of solid guarantee - even if it went against the typical PR “rules.” Why? Because as a small business owner myself, I know it’s hard to invest so much money in publicity without even knowing what results you’re going to see on the other end.</span></p> <p> </p> <p><span style="font-weight: 400;">But here’s the thing - publicity</span> <strong>can be guaranteed</strong> <span style= "font-weight: 400;">and I can attest to this with the work we have done (and are currently doing).</span></p> <p> </p> <p><span style="font-weight: 400;">So if you’d want to learn what guarantees I offer to clients, the important things you need to think about when looking for a publicity agency and how you can find the best agency to cater to your business’ needs, listen in on this episode today.</span></p> <p><br /> <br /></p> <p><span style="font-weight: 400;">[01:16] Why I don’t agree with PR pros not guaranteeing the number of placements to clients.</span></p> <p><span style="font-weight: 400;">[04:00] My thoughts on how publicity should be done. Don’t know what publicity is?</span> <a href="https://www.publicityxchristina.com/episode2"><span style= "font-weight: 400;">Check Episode 2 out to learn more.</span></a></p> <p><span style="font-weight: 400;">[05:10] Making the controversial decision of guaranteeing the number of placements for my clients.</span></p> <p><span style="font-weight: 400;">[06:16] Publicity isn’t something immediate and fast.</span></p> <p><span style="font-weight: 400;">[07:18] The guarantee we give on the two packages we offer for our Podcast Pitch Broker service.</span></p> <p><span style="font-weight: 400;">[10:26] What to think about before hiring a publicity or PR agency.</span></p> <p> </p> <p><strong>Connect with Christina: </strong></p> <p><a href="https://www.publicityxchristina.com/"><span style= "font-weight: 400;">Publicity x Christina</span></a></p> <p><a href= "https://www.facebook.com/Publicity-by-Christina-110814573997702"><span style="font-weight: 400;"> Facebook</span></a> <span style="font-weight: 400;">|</span> <a href= "https://www.instagram.com/publicityxchristina/"><span style= "font-weight: 400;">Instagram</span></a></p> <p><a href="https://www.videoask.com/fiew43hqf"><span style= "font-weight: 400;">Podcast Publicity Quiz</span></a></p>

7 total episodes available

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Frequently asked questions

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What is Your Podcast Publicist with Christina Lenkowski?

Are you ready for a podcast that gets real and raw about the often misunderstood world of publicity? I'm Christina Lenkowski, host of the Your Podcast Publicist show, and I get that publicity, and in particular, podcast publicity, can seem like an absolute foreign concept.

I am on a mission to break down that imaginary wall that's been built up around it so that you can understand why it's so important to your business, how to get started, and what's it's done for me and some of my clients and biz besties.

Publicity is not just meant for the already famous and well-funded.

It's meant for YOU!

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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