Your Sparkly Brand is a marketing and branding podcast designed to inspire and empower entrepreneurs. This podcast is all about delivering no-fluff, high-value content that helps you grow your business. It doesn’t matter if you have no budget and are still DIY-ing everything on your own, we’re giving you the tips, tools, and strategies you need to build a Sparkly Brand and ultimately get more sales.
Is this really the end of Your Sparkly Brand? Maybe. Or maybe it’s just the season 1 finale…
It's been two awesome years of showing up in this space with Your Sparkly Brand Podcast. Today’s episode is an emotional episode for us. We’re taking a break from the podcast. In this episode, we’re sharing with you the reasons for our decision. We’re also filling you in on the route we’re taking in our businesses going forward.
Key points in this episode…
Lauren offers free copy critiques to her LinkedIn network.
Meg and her husband book tickets to Croatia.
We have decided to take a break from the Your Sparkly Brand Podcast.
Why we’re taking this decision.
Space to come up with new ideas.
Our lives and businesses are changing.
Lauren’s industry is changing.
Meg is refocusing on the music industry.
Things we’re going to miss about the podcast.
Our appreciation.
Meg’s piece of advice to her younger self.
Lauren’s piece of advice to her younger self.
Meg’s upcoming projects.
Lauren’s upcoming projects.
Where to find Meg online…
Website: www.megangersch.com (http://www.megangersch.com)
LinkedIn: https://www.linkedin.com/in/megangersch (https://www.linkedin.com/in/megangersch)
Instagram: https://www.instagram.com/megangersch/ (https://www.instagram.com/megangersch/)
Twitter: https://twitter.com/megangersch (https://twitter.com/megangersch)
Facebook: https://www.facebook.com/megangerschdesign/ (https://www.facebook.com/megangerschdesign/)
TikTok: https://www.tiktok.com/@megan.gersch (https://www.tiktok.com/@megan.gersch)
Where to find Lauren online…
Website: https://laurentassiagency.com/ (https://laurentassiagency.com/)
LinkedIn: https://www.linkedin.com/in/lauren-tassi (https://www.linkedin.com/in/lauren-tassi)
Instagram: https://www.instagram.com/lauren.tassi/ (https://www.instagram.com/lauren.tassi/?hl=en)
Facebook: https://facebook.com/laurentassiagency/ (https://facebook.com/laurentassiagency)
YouTube: https://youtube.com/@laurentassi (https://youtube.com/@laurentassi)
Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!
LET’S CONNECT
Find Lauren at laurentassiagency.com (https://laurentassiagency.com/) or on Instagram (https://www.instagram.com/lauren.tassi/)
Connect with Megan at megangersch.com (https://www.megangersch.com/), on TikTok (https://www.tiktok.com/@megangersch), and Instagram (https://www.instagram.com/megangersch)
4 Jul 2023
5 Steps to Crafting a Winning USP [Unique Selling Proposition]
Are you at a crossroad about what makes your business unique? Are you stuck on how to effectively communicate your USP (unique selling proposition) to your audience? Then check out the latest ep of Your Sparkly Brand… we’ll shed light on all you need to know about USP.
In this episode, we’re also talking about the importance of a USP and we’re giving actionable tips on how to discover yours. We’re also discussing practical ways by which you can make your unique selling proposition a core part of your brand messaging and we’re sharing relatable examples of brands that are standing out with their USPs.
Key points in this episode…
Meg works with her husband in his Downtown office.
Lauren takes action on her long-time plans.
We’d love to hear from you, our listeners.
Today, we’re talking about USP.
USP is what makes your business stand out from competitors.
The importance of USP to your branding and marketing.
How to find your USP.
Identify what makes you different.
Check out the competition.
Know your ideal customer.
Put it all together.
Communicate your USP throughout your marketing message.
How to communicate your USP
Your USP isn’t set in stones.
Some examples.
LINKS WE MENTIONED
Book a call with Lauren: https://laurentassiagency.com/book-a-call (https://laurentassiagency.com/book-a-call)
Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!
LET’S CONNECT
Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at yoursparklybrand@gmail.com (mailto:yoursparklybrand@gmail.com) to get in touch.
Find Lauren at laurentassiagency.com (https://laurentassiagency.com/) or on Instagram (https://www.instagram.com/lauren.tassi/)
Connect with Megan at megangersch.com (https://www.megangersch.com/), on TikTok (https://www.tiktok.com/@megangersch), and Instagram (https://www.instagram.com/megangersch)
27 Jun 2023
The Truth About Omni-Channel Social Media in 2023 w/The Mad Marketing Mums
Today’s episode of Your Sparkly Brand is double the fun! We’re welcoming the hosts of The Mad Marketing Mums Podcast, Clementine Holman and Kryshla Salaris. They share insights into how they’ve helped business owners find their footing on social media and show up consistently. We also discuss how entrepreneurs can take an omnichannel approach to social media in growing their businesses, and how they can avoid creative blocks and social media burnouts.
Clem is the Queen Bee of Honey Bee Social, where she helps businesses systemise their socials and grow their communities without the ick factor. She left the corporate space in favor of assisting people-centered businesses who struggled to find their footing on social media and felt overwhelmed by the work involved in creating and posting content. Outside of work you’ll most likely find Clem roaming around her bush property trying (and potentially failing) to grow some bush tucker, or seeking out the newest local culinary delight Sydney has to offer.
Kryshla is an Instagram and Content Marketing Coach and the founder of Shall We Social, helping women grow their business online with sustainable strategies designed to work for YOU and YOUR business.
With over 12 years' experience in social media marketing, Kryshla has had the pleasure of working with hundreds of small biz bosses and savvy service providers inside her courses and via 1:1 coaching, including copywriters, dietitians, authors, photographers, beauty and fitness professionals, designers, stylists and coaches.
Her mission is to give you the confidence and skills to show up with style on any social media platform - especially on video!
How to connect with Clem & Kryshla...
Website: www.madmarketingmums.com (http://www.madmarketingmums.com)
IG: www.instagram.com/madmarketingmums/ (https://www.instagram.com/madmarketingmums/)
TikTok: https://www.tiktok.com/@madmarketingmums (https://www.tiktok.com/@madmarketingmums)
Key points in this episode…
Meet Clementine Holman!
Meet Kryshla Salaris!
Lauren’s sparkly moment of the week.
Meg’s sparkly moment.
Clem’s sparkly moment.
Kryshla’s sparkly moments.
Clem’s business building journey.
Why Clem decided to focus on social media.
Kryshla’s business building journey.
How business owners can level up their social media bio to promote their professional reputation while still connecting with their audience.
Omnipresence approach to social media.
Cross-promoting content on multiple channels.
What a good social media investment is for someone looking to grow their business.
Tools and resources for generating content ideas.
Tips for overcoming creative blocks.
How to avoid social media burnouts.
The Mad Marketing Mums Podcast.
Kryshla’s piece of advice to her younger self at the point of uplevelling her business.
Clem’s piece of advice to her younger self at the point of uplevelling her business.
Clem & Kryshla’s upcoming projects.
Where to find Clem & Kryshla online…
Website: www.madmarketingmums.com (http://www.madmarketingmums.com)
IG: www.instagram.com/madmarketingmums/ (https://www.instagram.com/madmarketingmums/)
TikTok: https://www.tiktok.com/@madmarketingmums (https://www.tiktok.com/@madmarketingmums)
LINKS WE MENTIONED
Repurpose.io: https://repurpose.io/?aff=19875 (https://repurpose.io/?aff=19875)
Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.
LET’S CONNECT
Find Lauren at laurentassiagency.com (https://laurentassiagency.com/) or on Instagram (https://www.instagram.com/lauren.tassi/)
Connect with Megan at megangersch.com (https://www.megangersch.com/), on TikTok (https://www.tiktok.com/@megangersch), and Instagram (https://www.instagram.com/megangersch)
Inside a recent episode
Creating 6-Figure Systems for Your Biz w/Khadirah Muhammad
Published 11 Oct 2022 · Transcript excerpt
[…] That's nothing wrong with that. But as you're hiring people and as you're building teams and you're also trying to integrate technology at the same time, you have to realize how much what you're doing now affects everybody else. And as much as I'm a proponent for technology, if you can automate your way to doing whatever you need to do, that's great. But you also have to think about how does this affect everybody else around you. And I come in with kind of this new mindset and this a bit of a breath of fresh air is kind of the usual sentiment I get from people. While I'm helping them look there to that while I'm introducing new tech because I'm always trying to think about how this is really beneficial for the person who's actually going to be using it every day because it's not going to be me. […]
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