About Your Story Our Strategy: The Video Marketing Podcast with Ryan Schlesener
Ryan Schlesener is the owner and founder of Arc Branding, a videography company who's mission is to partner with business to use video to captivate their target audience.
Each week, he shares weekly tips, tricks, and techniques to help YOU add video to your existing marketing strategy, or improve your efforts if you're already using video, in an effort to help you get a bigger market share, build an audience, and captivate them!
05 - Getting Started with Video Marketing for Small Businesses
In this episode of "Your Story, Our Strategy: The Video Marketing Podcast with Ryan Schlesener," we dive into the world of video marketing for small businesses. From understanding the importance of video marketing to exploring the different types of videos that small businesses can create, this episode provides a comprehensive guide to help small businesses effectively incorporate video into their marketing efforts. With a step-by-step guide to creating a strategy, tips for creating impactful videos, and a call to action for small businesses to start using video, this episode is a must-listen for any small business owner looking to elevate their marketing game.
Follow us on social media at @arcmybrand on Instagram, and Arc Branding on Facebook. Visit our website at arcmybrand.com Connect with Ryan on LinkedIn - Ryan Schlesener
28 Feb 2023
04 - From Script to Screen: Elevating Your Story Through Video Production Techniques
Ryan lays out the process of scripting, as well as defining what happens during the pre-production, production, and post-production stages of a video project. Follow us on social media at @arcmybrand on Instagram, and Arc Branding on Facebook. Visit our website at arcmybrand.com Connect with Ryan on LinkedIn - Ryan Schlesener
21 Feb 2023
03 - Video Storytelling: The Power of Story Arcs and Visual Storytelling Techniques
Ryan explains what a story arc is, why it matters, and gives you examples of commonly used story arcs you can use in your video storytelling!
Follow us on social media at @arcmybrand on Instagram, and Arc Branding on Facebook.
Visit our website at arcmybrand.com
Connect with Ryan on LinkedIn - Ryan Schlesener
14 Feb 2023
02: Creating Emotional Connections with Your Audience Through Video
Ryan walks through the importance of establishing an emotional connection with your audience, some practical tips for how to do that, and takes a look at some of the successful video campaigns that have done this well!
Follow us on social media at @arcmybrand on Instagram, and Arc Branding on Facebook.
Visit our website at arcmybrand.com (//arcmybrand.com)
Connect with Ryan on LinkedIn - Ryan Schlesener
Article Mentioned (https://lifehacker.com/the-science-of-storytelling-why-telling-a-story-is-the-5965703)
Youtube Video Mentioned (https://www.youtube.com/watch?v=8J9lht37IqY)
7 Feb 2023
01 - Telling Your Brand Story Through Video: A Guide
Ryan explains the concept of a brand story, and gives you a few pointers on how to develop your own! He also gives tips for applying your brand story to video marketing, as well as looking at some successful brand story video campaigns.
6 Feb 2023
00: Introduction to Your Story Our Strategy
Meet your host, Ryan Schlesener, and hear more of the goal and purpose of the YSOS podcast!
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