Every Business Has a Story to Tell because that’s how the Market Decides Whether to Buy or Not. Your story has to resonate with who you are AND with the people you want to serve. This podcast is about helping you reach the market in a way that feels right to you. So, if you’re an entrepreneur with a dream you want to make real, then this is the podcast for you because Great Marketing is Your Truth Shared.
Your Truth Shared
Claim This Podcastby Finola Howard
5.0(21 reviews)
133 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇮🇪
81
Podcast Authority
BetaExcellentBased on show quality, social media presence, reviews, charts, and more
Quality79
Social94
YouTube86
Engagement77
Podcast Overview
Every Business Has a Story to Tell because that’s how the Market Decides Whether to Buy or Not. Your story has to resonate with who you are AND with the people you want to serve. This podcast is about helping you reach the market in a way that feels right to you. So, if you’re an entrepreneur with a dream you want to make real, then this is the podcast for you because Great Marketing is Your Truth Shared.
Language
🇺🇲
Publishing Since
4/24/2022
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Social94
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Recent Episodes
April 15, 2026
#133 Strategic Storytelling That Sells: How to Turn Your Brand from Invisible to Irresistible with Marc Rust
<p>What if your brand isn’t underperforming… …it’s just not being felt?</p> <p>In this episode, Marc Rust shares why most businesses are stuck measuring the wrong things—and how shifting from transactions to connection can completely transform your growth.</p> <h3>What You’ll Walk Away With</h3> <p>If your marketing feels like effort without return… this episode will shift how you see everything.</p> <p>You’ll discover:</p> <ul> <li>Why <strong>branding is not your logo—it’s your entire business experience</strong></li> <li>How to move from <strong>surface-level marketing to deep, trust-driven connection</strong></li> <li>What “strategic storytelling” really means—and how it drives measurable growth</li> <li>Why your <strong>real customer might not be who you think it is</strong></li> <li>How to turn a “normal” product or service into something people actively choose (and talk about)</li> </ul> <p>This isn’t about doing more marketing. It’s about finally making your marketing work.</p> <h3>Episode Summary</h3> <p>In this conversation, I sit down with Marc Rust of Consequently Creative to explore the powerful intersection of storytelling, brand strategy, and measurable business growth.</p> <p>Marc breaks down why so many businesses stay stuck focusing on short-term sales metrics—and what becomes possible when you shift your focus to connection, trust, and audience understanding.</p> <p>From redefining your true customer to transforming “ordinary” offers into remarkable ones, this episode will challenge how you think about brand—and show you what’s actually driving buying decisions today.</p> <p>As Marc puts it: “Clarity will outweigh cleverness any day.”</p> <h3>Episode Chapters </h3> <p><strong>00:00 – Introduction to Strategic Storytelling & Brand Growth</strong><br> Brand strategy, storytelling in marketing, measurable branding results</p> <p><strong>02:00 – Why Branding Starts Earlier Than You Think</strong><br> What shapes brand perception, emotional connection in advertising</p> <p><strong>05:30 – The Real Impact of Branding on Business Value</strong><br> How branding affects company valuation, buyer psychology in business</p> <p><strong>08:30 – Can You Actually Measure Brand Success?</strong><br> Brand metrics vs sales metrics, audience engagement and marketing analytics</p> <p><strong>11:30 – Why Sales Metrics Alone Are Limiting Your Growth</strong><br> Customer engagement strategies, modern marketing measurement</p> <p><strong>14:00 – Trust, Connection & Brand Advocacy Explained</strong><br> Building trust in business, turning customers into brand advocates</p> <p><strong>16:30 – Apple, Barnes & Noble & the Power of Long-Term Brand Thinking</strong><br> Customer experience strategy, relationship-driven marketing examples</p> <p><strong>20:00 – The Biggest Mistake Businesses Make About Their Audience</strong><br> Customer research, identifying your true target audience</p> <p><strong>22:30 – The ‘Adult Daughter’ Insight That Changed Everything</strong><br> Audience segmentation strategy, real-world brand transformation case study</p> <p><strong>25:00 – Why Leaders Lose Sight of Their Customers</strong><br> CEO mindset, business growth strategy, staying customer-focused</p> <p><strong>28:00 – Storytelling for Business Growth & Scaling</strong><br> How storytelling drives growth, brand positioning for scale</p> <p><strong>30:00 – From Ordinary to Remarkable: The Butter Example</strong><br> Product differentiation strategy, premium branding through storytelling</p> <p><strong>32:30 – Practical Action: How to Clarify Your Brand Message Today</strong><br> Brand clarity, simplifying your marketing message</p> <p><strong>33:30 – Why Clarity Beats Cleverness in Marketing</strong><br> Clear messaging strategy, effective communication in branding</p> <h3>About the Guest</h3> <p>Marc Rust is a brand strategist and founder of Consequently Creative, where he helps businesses use strategic storytelling to drive meaningful engagement and measurable growth.</p> <p>🌐 Learn more: <a target="_blank" class="decorated-link" href="https://consequentlycreative.com/" rel="noopener noreferrer">https://consequentlycreative.com/<span class="ms-0.5 inline-block align-middle leading-none"> </span></a></p> <h2> </h2> <p><span>If you enjoyed this conversation, make sure you subscribe to </span>Your Truth Shared<span>. Because the more intentional you want to be about building your business, the more important these conversations become. We’re here to help you think differently, grow deliberately, and build a business that supports the life you actually want. So hit <a href="https://www.finolahoward.com/podcast-subscription" target="_blank" rel="noopener noreferrer"><strong>subscribe now</strong></a>, and I’ll see you in the next episode.</span></p>
April 8, 2026
#132 Why Your Emails Aren’t Selling (And What Happens When You Fix It) with Katie Skelton
<p>What if the thing you’re avoiding… is actually the fastest path to consistent sales?</p> <p>In this episode, I sit down with self-proclaimed “email weirdo” Katie Skelton to unpack one of the most misunderstood (and underused) growth tools in business: <strong>email marketing</strong>.</p> <p>Because here’s the truth:<br> Most business owners aren’t struggling with visibility.<br> They’re struggling with <strong>conversion</strong>.</p> <p>And email? That’s where it happens.</p> <p>Katie made a bold decision to send emails <strong>every single day</strong>—breaking every “rule” in the book.<br> What happened next?<br> Her revenue didn’t just grow… it <strong>more than doubled</strong>.</p> <p>But this isn’t about spamming your list.</p> <p>It’s about:</p> <ul> <li>Understanding why your emails aren’t converting</li> <li>Learning how to sell without sounding salesy</li> <li>Building trust, connection, and momentum—daily</li> </ul> <p>Inside this conversation, we go deep on what it really takes to turn email into a powerful sales engine (without burning out or becoming someone you’re not).</p> <h3>What You’ll Walk Away With:</h3> <ul> <li>A completely new perspective on <strong>selling via email (without fear)</strong></li> <li>Clarity on the difference between <strong>content vs. conversion</strong></li> <li>A practical way to <strong>make offers consistently (without feeling pushy)</strong></li> <li>Insight into why your <strong>offer—not your marketing—is the real problem</strong></li> <li>Permission to build your business in a way that actually works for you</li> </ul> <p>If you’ve been sitting on an email list…<br> or second-guessing every “send” button…</p> <p>This episode will change how you see it—and how you use it.</p> <h3>Episode Chapters</h3> <p><strong>00:00 – Meet Katie Skelton: The “Email Weirdo” Who Turns Words into Revenue</strong><br> Email marketing strategy, email copywriting expert, email conversion</p> <p><strong>02:00 – Why Email Is Still the #1 Conversion Channel for Business Growth</strong><br> email marketing ROI, conversion strategy, sales through email</p> <p><strong>04:00 – Weekly vs Daily Emails: The Shift That Changed Everything</strong><br> daily email marketing, email frequency strategy, consistent sales</p> <p><strong>06:30 – The Truth About Selling in Emails (And Why You’re Avoiding It)</strong><br> how to sell in emails, email offers, non-pushy selling</p> <p><strong>10:00 – Why More Emails = More Sales (The Compounding Effect Explained)</strong><br> email marketing consistency, sales psychology, buyer journey touchpoints</p> <p><strong>14:00 – Product vs Offer: The Real Reason Your Emails Aren’t Converting</strong><br> offer creation, positioning, messaging strategy</p> <p><strong>18:00 – “Seller’s Remorse” & Building an Offer You Actually Believe In</strong><br> offer alignment, business model clarity, joyful business</p> <p><strong>21:00 – What “Value” Really Means in Email Marketing (It’s Not What You Think)</strong><br> email content strategy, value in marketing, audience engagement</p> <p><strong>24:00 – The Story That Sold Without Selling (The Power of Human Content)</strong><br> storytelling in marketing, authenticity in business, connection marketing</p> <p><strong>28:00 – Authenticity vs Strategy: Are You Posting for Attention or Impact?</strong><br> authentic marketing, vulnerability in content, trust building</p> <p><strong>32:00 – Breaking the Rules: No Zoom Calls, No Traditional Website, No Problem</strong><br> asynchronous business model, online course delivery, alternative business models</p> <p><strong>36:00 – Building a Business Around Your Energy (Not Someone Else’s Blueprint)</strong><br> aligned business strategy, sustainable growth, entrepreneurial mindset</p> <p><strong>41:00 – Why Everything Leads to Email (And Why That Works)</strong><br> email list building, marketing funnel strategy, audience ownership</p> <p><strong>45:00 – From €0 to Six Figures: The Real Impact of Email Strategy</strong><br> business growth case study, scaling with email, revenue growth</p> <p><strong>49:00 – Final Advice: Trust Your Energy, Write Daily, Block the Noise</strong><br> entrepreneur mindset, confidence building, content creation habits</p> <p>If this episode shifted how you think about email—even slightly—don’t let that insight sit idle.</p> <p>Make sure you hit subscribe so you don’t miss what’s coming next.</p> <p>Because this podcast isn’t just about ideas.<br> It’s about building a business that actually works—for you.</p> <p>And if you know someone who’s been overthinking their marketing, send them this episode.</p> <p>It might be the permission they’ve been waiting for.</p> <h3>Guest Links</h3> <p>Learn More about Katie - <a href="https://littlegreenduck.co.uk/" target="_blank" rel="noopener noreferrer">https://littlegreenduck.co.uk/</a> </p> <p><span>If you enjoyed this conversation, make sure you subscribe to </span>Your Truth Shared<span>. Because the more intentional you want to be about building your business, the more important these conversations become. We’re here to help you think differently, grow deliberately, and build a business that supports the life you actually want. So hit <a href="https://www.finolahoward.com/podcast-subscription" target="_blank" rel="noopener noreferrer"><strong>subscribe now</strong></a>, and I’ll see you in the next episode.</span></p>
March 11, 2026
#131 The Hidden Asset in Your Business: Turning Your Knowledge into Scalable Growth with Maeve Ferguson
<p>Most experts are sitting on a powerful asset… and don’t even realise it.</p> <p>It’s not another social media strategy or a better funnel.</p> <p>It’s the intellectual property already inside your business.</p> <p>In this episode, I’m joined by <strong>Maeve Ferguson</strong>, who works with high-level thought leaders, bestselling authors and experts to turn their ideas and frameworks into <strong>lead-generating client engines</strong> that work whether they’re on stage, online… or completely offline.</p> <p>If you’ve ever felt like you’re constantly “on” just to generate leads — this conversation will change how you think about building your business.</p> <h2>Episode Description</h2> <p>What if your expertise could generate leads and clients <strong>even when you’re not actively selling</strong>?</p> <p>Many experts rely on constant content creation, social media posting, or launches to grow their business. But according to Maeve Ferguson, the real shift happens when you turn your expertise into <strong>infrastructure</strong> — a system that consistently attracts and converts the right clients.</p> <p>In this episode of <strong>Your Truth Shared</strong>, we explore how to transform your knowledge, frameworks, and experience into a <strong>client engine</strong> that fuels sustainable growth.</p> <p>Maeve shares how thought leaders build systems that qualify leads, position their expertise, and route the right people to the right offers — without relying on endless marketing activity.</p> <p>You’ll learn why the hardest stage of business is the journey to six figures, how intellectual property becomes a powerful strategic asset, and why attracting the <strong>right clients</strong> is far more important than attracting more people.</p> <p>If you’re ready to move from <strong>busy marketing to strategic growth</strong>, this episode is essential listening.</p> <h2>What You’ll Learn in This Episode</h2> <p>By listening, you’ll discover:</p> <p>• How to identify the <strong>hidden intellectual property already inside your business</strong><br> • Why most experts struggle with growth even when they’re working hard<br> • The difference between <strong>real intellectual property and “fake frameworks”</strong><br> • How to turn your expertise into a <strong>client-generating engine</strong><br> • The role of diagnostic tools and assessments in qualifying the right clients<br> • Why the journey from <strong>zero to six figures is the hardest stage of business</strong><br> • How to attract <strong>higher-level clients through “rich niche” positioning</strong><br> • Why successful entrepreneurs must continually evolve their frameworks </p> <h2>Episode Chapters</h2> <p><strong>00:00 — Introduction: Why Building a Client Engine Changes Everything</strong><br> Finola introduces the concept of building a scalable business engine and welcomes thought leadership strategist Maeve Ferguson.</p> <p><strong>01:00 — What Real Intellectual Property Looks Like in a Business</strong><br> Maeve explains the difference between true intellectual property, hidden IP, and the “fake frameworks” flooding the internet.</p> <p><strong>04:30 — How Experts Can Identify the IP Already Inside Their Business</strong><br> A practical framework for extracting your expertise and turning it into a structured methodology.</p> <p><strong>07:10 — Why Frameworks Need to Evolve in the Age of AI</strong><br> How constant testing and iteration keeps intellectual property relevant and valuable.</p> <p><strong>11:00 — Standing Out in a Crowded Market: Becoming a Category of One</strong><br> How experts position themselves uniquely in even the most competitive industries.</p> <p><strong>17:50 — Building a Client Engine That Generates Leads Automatically</strong><br> Maeve explains the systems that bring in qualified clients even when you’re not actively promoting.</p> <p><strong>20:45 — The Three Types of Diagnostic Funnels for Experts</strong><br> Quiz funnels, score-based diagnostics, and enterprise-level assessments explained.</p> <p><strong>24:10 — How Diagnostics Turn Leads into the Right Clients</strong><br> Using personalised insights to route people to the most relevant offer.</p> <p><strong>27:00 — Why the Journey to Six Figures Is the Hardest Stage of Business</strong><br> Maeve shares why this stage is challenging and what changes once your systems are dialled in.</p> <p><strong>30:40 — The Importance of Traffic: Why Funnels Alone Don’t Work</strong><br> Why even the best infrastructure fails without a strong traffic strategy.</p> <p><strong>32:20 — Rich Niche Positioning: Attracting Higher-Level Clients</strong><br> How speaking to “successful people problems” transforms the quality of clients you attract.</p> <p><strong>36:00 — Final Advice: Focus on the Right Customers, Not Just More Customers</strong></p> <h2>Guest Links</h2> <p>Learn more about Maeve Ferguson:<br> <a target="_new" class="decorated-link" href="https://www.maeveferguson.com/">https://www.maeveferguson.com/</a></p> <p>If you enjoyed this conversation, make sure you subscribe to Your Truth Shared. Because the more intentional you want to be about building your business, the more important these conversations become. We’re here to help you think differently, grow deliberately, and build a business that supports the life you actually want. So hit subscribe now, and I’ll see you in the next episode.</p>
133 total episodes available
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This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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