Ready to take a leap and build your own business? So is Sav Perera. Join Sav (MasterChef 2024) as she gets the low down on all things business, leadership, venture capital and entrepreneurship from women at the top of their game.
You’re in Charge will delve into the business of building confidence, the business of bouncing back, the business of brokering security, and the business of being you throughout it all. Get ready for the ultimate mentorship that will help take your ambition to the next level.
You’re in Charge is brought to you by ThincHer, an initiative of ThincLab at The University of Adelaide. Google ThincHer to join our empowering community of like-minded women in business.
Got thoughts? Email us at thincher@adelaide.edu.au (mailto:thincher@adelaide.edu.au)
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Money and people: the two lessons that make or break a business
Sheree Sullivan on the profit percent question she couldn't answer, the HR dispute she handballed, and why she asks what the lesson is the moment something hurts. Full episode of You're In Charge out now.
See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
12 Oct 2026
Sheree Sullivan on failing fast, knowing your numbers and letting go
Sheree Sullivan went from a jazz piano degree to running one of Australia's leading Brie and Camembert makers. Her family's goat dairy, Udder Delights, came close to going under more than once, and she says pain has been her biggest teacher.
In this conversation with host Sav Perera, Sheree shares the costing wake-up call that changed how she ran the business, the HR lesson she learned after handing a hard conversation to someone else, and why she now asks "what's the lesson?" the moment something hurts.
She also opens up about selling Udder Delights while grieving her mum, why the dollar value is only one part of a sale, and what she did differently the second time around with Grünthal Brew.
If you're starting out, you'll hear her practical advice: know your profit percent, get a bookkeeper, work out what you're prepared to sacrifice, and do an organisational chart of every role in your business to find your first hire.
Recorded on Kaurna Land. You're In Charge is brought to you by ThincHer, an initiative of ThincLab at Adelaide University.
Chapter timestamps
00:00 Welcome to season two and meet Sheree
01:20 From jazz piano to cheese and brewing
03:55 A family of side hustles and a goat dairy
07:52 Learning to make cheese when nobody else could
09:59 Doing everything when you start a business
11:08 Fail fast and the five year commitment
12:00 The profit percent wake-up call
16:14 The HR lesson
18:52 Cash flow, sacrifice and Rich Dad Poor Dad
21:49 Near bankruptcy: metal in the cheese and the insurance fight
24:07 Where the motivation comes from
25:32 Selling Udder Delights
32:59 Why start again? Finding the why behind Grünthal Brew
35:23 The practice night panic attack
38:33 What's different the second time around
41:05 From doing to leading: the org chart
44:29 Letting go of control: boundaries, values and systems
48:50 Advice: finish what you start, and what you're prepared to sacrifice
52:04 Get a bookkeeper
55:14 What Sheree wants to master
56:48 Sav's takeaways
See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
12 Oct 2026
She didn't own a home until 40. Then came the sale
Sheree Sullivan didn't buy her first house until she was 40.
Before that she lived in a shed, then a shop, then a flat, and kept putting her money back into investments and the business. A friend called her the poster child for delayed gratification.
The hardest part wasn't the hours. When her dad and her husband both said they wanted out of Udder Delights, Sheree wasn't ready. She led the sale anyway. She says she was grieving while she was leaving, because the business was her baby.
Then came the backlash. She was very sick when the sale closed, the news reached the media before she could tell people herself, and online the comments said she'd sold out. She had risked everything for 20 years, finally taken the risk off the table, and kept the business in South Australia. She says plainly that she was angry.
It's a different picture of success than the one most founders post about. It looks like waiting, sacrificing, and letting go of the thing you built.
Host Sav Perera's takeaway is a good one to carry into your own business: the thing that scares you about it can be the thing that empowers you to take risks and go further.
See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
88,190
Score snapshot 15 Sept 2025
Podcast Authority Score: 46 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
39
Social presence
97
YouTube
85
Engagement
0
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