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You're not the only one...

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by Gill Bishop, CherryAid Marketing

5 episodes

Updated Daily

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Podcast Overview

You’re Not the Only One is for product-based business owners who are trying to grow, sell, and stay sane - without pretending they’ve got it all figured out. Hosted by Gill from CherryAid Marketing, each episode is a real, honest conversation with founders, creatives, and retail insiders. We talk product brands, marketing mishaps, small wins, big lessons, and the moments that make you mutter, “Is it just me?!” Expect: Retail and marketing advice for small product businesses Founder stories that go beyond the shiny bits Tips for selling into retail and selling online

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Publishing Since

9/1/2025

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Recent Episodes

January 2, 2026

Wearing all the hats in marketing. How to prioritise, stay focused, and grow with a small team

In this episode of You’re Not The Only One, Gill is joined by Kevin Walton, Head of Marketing at The Original Baker, to talk honestly about what it’s really like wearing all the hats in marketing.From global growth at Wren Kitchens to leading brand and strategy inside a fast-growing food business, Kevin shares what actually helps when:You’re juggling brand, sales, strategy, and deliveryBudgets are tight and pressure is highYou are rebranding without losing loyal customersYou need to balance B2B and B2C messagingEverything feels urgent at onceThey dig into:Why storytelling beats scatter-gun marketingHow to prioritise when your calendar is chaosThe real challenge of repositioning a premium food brandWhat small businesses can learn from bigger brandsWhy talking to customers still beats dashboardsHow to protect thinking time in fast-moving teamsThe tension between short-term sales pressure and long-term brand buildingIf you’re a marketing manager, founder, or business owner trying to do everything at once, this one is for you.Links:The Original Baker:Website - <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbm0zMWluSDNkdjZWUU1DcnBWeGxUdEVsYkZrd3xBQ3Jtc0ttempSaVRORDhJay11YWNSQ19aTFJ1RW0yTEx6cGVDSUJJZG1teHh2TlJKWVdGNE1MX28xa1d0QW5NcnRXZnZNU0JudDVZc0Y3aDNHSGxIaVozcHd6YzdIeU9BeEpVR25Qa0FPZlcza2gtSldTaVNDSQ&q=https%3A%2F%2Fwww.theoriginalbaker.co.uk%2F&v=iFqCuhIXp44" target="_blank" rel="nofollow">https://www.theoriginalbaker.co.uk/</a>Facebook - <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbWtXSXRpV3BYZjdXemZuSTF3bTZXQXVucG81QXxBQ3Jtc0trbXBwNFFCRkNaMDRHWTJiNWxwXzRzeVJGVjZVcU5VczZzWFpVcm90elpmM3J4VzZhM0c0c0NDaGFDcEcwZGh0LW5EeHJlaTdhYTlvR3VlamFNSU5Wem5nQkpJSVk0VTFkSVl5UUFKTTNzM1RuSFMyZw&q=https%3A%2F%2Fwww.facebook.com%2Ftheoriginalbakeruk%2F&v=iFqCuhIXp44" target="_blank" rel="nofollow"> / theoriginalbakeruk </a>Instagram - <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUc2THJvVU5NMTJWYXpHcWQybFNadlR6NDV4QXxBQ3Jtc0tuSkFPU0thS05SaTBXLWJIMmg0X0ZtSEpuN3VoeEhvSW1idXQ3SVJUSThaRDR1cmd4VE9tRHl6dEhKckkxakJ5SE5OUmFLVmhGaEtCQmQ3aTQ4RmtQTHdXQ2E4SWNPY1p6dU8yTTdCc2lhVE00VmNGaw&q=https%3A%2F%2Fwww.instagram.com%2Ftheoriginalbakeruk&v=iFqCuhIXp44" target="_blank" rel="nofollow"> / theoriginalbakeruk </a>Kevin's LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0hNamRTQnN1Ym9ISDNQejNvMDdFUDIxXzczZ3xBQ3Jtc0tuOXMxVl83Nmd0VTdXRHJzaW9sc0l3ZkJJWC05MzdPNk5sZ1B0UWJSRHFldTVrd1lWRGpDMnNsU1BCZ01MQTV4ZHdoRFdOVG1YaDFfNFYtNHZMT0djRGdxUXpOTFNNNXQ0bnp1MkU1c0xHYWlwUm51bw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fkevin-walton-18622a83%2F&v=iFqCuhIXp44" target="_blank" rel="nofollow"> / kevin-walton-18622a83 </a>Gill Bishop, CherryAid Marketing:LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTkxQWZqeGFYTnNKZTc5NXZoZy1mMHh4Wm9Jd3xBQ3Jtc0ttcW0xM0FXTnJlUXhhS1dyYjRlV2lXMFhpRk1IVXB4R2ZER0Z5VlpfZklLeDVvT00wQ3kzR0NSRWJzMHF5WVp2TkQ1bHhXTWlLUnNFWXhkLWE2b2p3VkpibEJzV3haU1VNREhqRmdhZWZkdklvNlRPSQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fgill-bishop%2F&v=iFqCuhIXp44" target="_blank" rel="nofollow"> / gill-bishop </a>Subscribe to my newsletter - <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3F0Z3dLa2k3dVBCeXpYbkc2Q1V6QnZrQ2gyQXxBQ3Jtc0trdVNVTEUybEZET2k1aDJWMFVtdGJvdlZwWXI3Q0tmZGEwMk16d0lkRGxPaXFBbmYzTDlhT0s0MkdPTV9uN2tkNEtnb3YtaDlQcENFOTl0MHh6TUUzcGEtR0VOelZqRVUxODU4ZFJJaEc2bUxEclJxTQ&q=http%3A%2F%2Feepurl.com%2FhSoVQj&v=iFqCuhIXp44" target="_blank" rel="nofollow">http://eepurl.com/hSoVQj</a>Website - <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmxxMGYxRkxUaVZLc1ZMeC1tX0JNNUJNdnJsd3xBQ3Jtc0ttWEN2RnJZSXJwRlRqRFN4MV85SjdDb0NsdUpLVmxtaHdYMHAxdm9LU0N5RzROMHozR0VYWkVJYnFGeDF3TE1Tb3VvcWlManpacU00NXNJQmpYeld4anpxVlZWS3BiUVRtQmVJRVhpM1ktQjNFREhvOA&q=https%3A%2F%2Fwww.cherryaidmarketing.co.uk%2F&v=iFqCuhIXp44" target="_blank" rel="nofollow">https://www.cherryaidmarketing.co.uk/</a>About GillGill runs CherryAid Marketing and works with FMCG and product-based businesses who want clarity in their marketing strategy or need help getting their story straight for retail.If this episode helped you:Like the videoSubscribe for weekly marketing and business conversationsTurn on notifications so you don’t miss future episodes

December 1, 2025

Why your product photos might be costing you sales

If your product photos look a bit… meh, this one’s for you.In this episode, Gill chats with Kev Timmons, a professional photographer whose career spans portraits, machinery, and drone videography. Together they unpack why great visuals aren’t just “nice to have” they directly affect your sales, brand credibility, and even recruitment.You’ll learn:- Why “that’ll do” photos can quietly devalue your product- How to use lighting and storytelling to make your brand stand out- When DIY photos are fine and when to call in a pro- Why people shots belong in your marketing (even in technical industries)- The link between strong visuals, brand story, and sales confidence.Kev’s straight-talking advice is gold for small business owners, manufacturers, and product brands who want to look as good as they actually are.Guest: Kev Timmons, photographer & videographerConnect on LinkedIn: https://www.linkedin.com/in/kevintimmonsphotographer/Website: https://kevintimmonsphotography.co.uk/E-mail: mailto:enquire@kevintimmonsphotography.co.ukHosted by Gill Bishop from CherryAid MarketingGet the CherryAid newsletter: http://eepurl.com/hSoVQj

November 1, 2025

Why your logo isn’t just a pretty picture | Branding & design tips with Opus Creative Design

You’re not the only one who’s had a brand that doesn’t feel like you.In this episode of You’re Not the Only One, Gill from CherryAid Marketing chats with Dave Bradburn (Opus Creative Design) about why design is so much more than a logo, how brand guidelines keep everything consistent, and where AI fits into the creative process.They cover colour psychology, keeping things simple in logo design, and why a strategy-first approach makes design work harder for your business. Plus, Dave shares his honest take on self-belief, client relationships, and why networking still works.If you’ve ever felt like your brand doesn’t quite match who you are – this one’s for you.00:00 Introduction to the podcast & Gill’s role01:35 Meet Dave Bradburn, Opus Creative Design03:11 Canva and it's uses in graphic design04:56 Brand guidelines: keeping things consistent08:52 Tools for designers11:52 AI in design – tool or threat?15:55 Why strategy makes design easier17:52 Colour psychology and brand perception20:00 Rebranding challenges & real-world examples24:14 The importance of self-belief in creative work27:38 Networking and building relationships30:57 Working in partnership with clients35:50 Where to find Dave online36:25 Wrap-up & subscribeHere's how you can connect with Dave:https://opuscreative.co.uk/Follow him on Facebook: https://www.facebook.com/OpusCreativeDesignLike what you heard today? I send out bite-sized marketing tips, just useful stuff, right here: http://eepurl.com/hSoVQj

5 total episodes available

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Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is You're not the only one...?: You’re Not the Only One is for product-based business owners who are trying to grow, sell, and stay sane - without pretending they’ve got it all figured out.

Hosted by Gill from CherryAid Marketing, each episode is a real, honest conversation with founders, creatives, and retail insiders. We talk product brands, marketing mishaps, small wins, big lessons, and the moments that make you mutter, “Is it just me?!”

Expect: Retail and marketing advice for small product businesses Founder stories that go beyond the shiny bits Tips for selling into retail and selling online
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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